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Tag: Kolkata TV

  • The channel has increased its ad-rates on account of 26 per cent increase in their viewership from January 2014 to July 2014

    Decent growth numbers lead Kolkata TV to hike ad rates

    By A Correspondent

     

    After putting up a good performance in the Bengali News genre, Kolkata TV has decided to hike its advertising rates. The Group has also inked a media sales deal for the North & South markets with Aidem Ventures.

     

    The channel has increased its ad-rates on account of 26 per cent increase in their viewership from January 2014 to July 2014. The time spent per viewer has also increased by 21 per cent for the same period.

     

    In 2006, Kolkata TV was launched as a 24X7 Bengali News Channel in order to fill the dearth of quality content that existed in Bengal’s electronic media. It has emerged as the leading Bengali 24-hours news channel on the strong base of meaningful reporting, strong programming content and smart presentation.

     

    Speaking of the rate hike, Kaustav Roy, Kolkata TV said, “West Bengal is an attractive target market for national brands. While most regional television channels get majority of their advertising revenue from local brands, Bengali TV channels witness larger chunks of ad revenue coming in from national brands than the local brands. As the leading news channel in the market, there is robust demand for Kolkata TV. This, combined with limited available inventory drove unit prices higher. Moreover, with a nation-wide network second to none, Aidem will help us develop and enforce our long-term sales and revenue strategy.”

     

    “Although viewership has increased sizably, the percentage rate hike is far lower because we want Kolkata TV to continue to be considered a channel that provides great value to a media plan. With this development, we hope to unlock greater revenues for Kolkata TV,” added Vikas Khanchandani, Director, Aidem Ventures.

     

  • The channels that will be available along with 70+ free channels offered under the 'Lifetime Free' offer to only customers in Kolkata include Rupashi Bangla and Kolkata TV

    Dish TV adds two Bengali channels to its ‘Free Offer’ package

    By A Correspondent

     

    Even as Kolkata struggles to reach 100 percent digitization, DTH operators are leaving no stone unturned to attract consumers. Dish TV is offering special digitization delight to its Bengali viewers in Kolkata by adding two more leading Bengali news and entertainment channels to its lifetime free offer, in addition to the game-changing initiative aimed at viewers in the four metros which fall under the digitization. Under this offer, the customers will be eligible to receive a basic channel tier comprising of 70+ channels free of cost for life. The channels that will be available along with 70+ Free Channels offered under Lifetime Free offer to only customers in Kolkata include Rupashi Bangla and Kolkata TV.

     

    Salil Kapoor

    Commenting on the development, Salil Kapoor, Chief Operating Officer, Dish TV said, “Dish TV has always stood up to its promise of providing maximum width and depth of content with an overall of 400+ channels & services. This is a unique facility for valued subscribers who will choose our services during digitization, and is a highly differentiated and extremely consumer-friendly move. And now by adding two exceedingly popular Bengali news and entertainment channels to the lifetime basic tier free offer, we’re extending ourselves as a more personalized option to Dish TV subscribers in Kolkata.”

     

    Viewers availing this offer have to remain active by subscribing to a regular package at least twice during a year. The offer is not available with any other DTH or digital cable, and Dish TV claims that it has encouraged thousands of people to shift to them. For the record, Lifetime Free offer spans five years.