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Tag: Kokuyo Camlin

  • Conceptualised by Bombay Design Centre

    Kokuyo Camlin unveils high-powered brand campaign

    Camel, from the house of Kokuyo Camel, has launched its latest ad campaign Camel ki Colourful Duniya, Meri Duniya. Conceptualised by Bombay Design Centre, this campaign includes a series of six films.

    Commenting on the campaign, Rishi Kakar, Chief Strategy & Marketing Officer, Kokuyo Camlin Limited, said: “This campaign throws an interesting light on the world we live in, where parents strive to fulfil their duties as a provider often at the cost of their duties as a caregiver. Every child’s art gives a glimpse of their feelings and brings the family together.  #CamelKiColourfulDuniya captures the role of art in a child’s world as the language of the heart. In other words, Camel brings out the language of the heart.”

    Added film-maker Amole Gupte (of Taare Zameen Pe fame): “My childhood is dipped in vibrant Camel Water Colours! I brought my childhood to life by making the new Camel advertisement films.”

    Said Nandana Nair, Head, Digital Marketing at Kokuyo Camlin Limited: “This campaign underlines the place of Camel and Camlin in every Indian household. Cherished across generations, #CamelKiColourfulDuniya highlights the unifying role of art in bringing families together. These films beautifully portray every child’s joy of engaging with colours and the innocence of their view of the world.”

  • Created by Bombay Design Centre

    Kokuyo Camlin launches short film campaign

    Kokuyo Camlin has launched a short film campaign created by the Bombay Design Centre.

    Notes a communique: “This intriguing short film embraces the unconventional, injecting humour and celebrating the human touch to communicate this intense product development process in a way that resonates with diverse audiences. It offers a peek into the rigorous testing that both humans and products undergo, showcasing the brands’ commitment to exceeding expectations and delivering excellence in every brushstroke and more.”

  • Digital theme developed for Kokuyo Camlin

    Bombay Design Centre unveils ‘Camel Wonderland’ digital theme park

    By Our Staff

     

    Bombay Design Centre has recently introduced ‘Camel Wonderland,’ a “planet-friendly” digital theme park developed for Kokuyo Camlin.

     

    Camel Wonderland imageSaid Rishi Kakar, Chief Marketing and Strategy Officer at Kokuyo Camlin Limited: “Kokuyo Camlin is excited to bring ‘Camel Wonderland’ to young artists, who are the change-makers. Witnessing the speed at which their minds can adapt might just surprise us. Hence, it becomes crucial for us to leave a lasting impact on their development. We believe in the potential of every child to make a positive impact. This initiative aligns with our commitment to help develop both creativity and the imagination.”

     

    Added Ankur Rander, Founder & CEO of Bombay Design Centre: “We exist in an era where positive influence holds significance; an immersive encounter such as this becomes an exciting journey, nurturing creativity and environmental awareness in young minds. The purpose of design here is to motivate and instruct, and this distinctive method offers a captivating platform for children to delve into and comprehend vital global environmental concerns. It stands as proof of our dedication to crafting immersive experiences that transcend mere entertainment, ensuring accessibility for all.”

     

  • The TVC is a high energy rendering of crazy fun things one can do using the new Tora Pens from Camlin

    ‘What’s your Torapanti’, asks Camlin in latest campaign

    By A Correspondent

     

    To announce the launch of its new pen variety, Camlin has unveiled a campaign that details the features of the new product – Tora. Considering the changing mind-set of youngsters, who generally use blue or black pens and are looking for a way to express themselves, Tora is available in a variety of colours that allows fun seeking youngsters to express creativity, and add fun to life. The objective of the commercial is to bring home these benefits.

     

    The TVC is a high energy rendering of crazy fun things one can do using the new Tora Pens from Camlin. The film shows the pen being used in different situations and on different surfaces where we see fun loving youth expressing themselves while capturing their emotions through its lyrics and imagery.

     

    Gautam Pandit, Sr. Partner & Executive Creative Director, RK Swamy BBDO said, “Youngsters have always believed in seeking fun and defying norms. As far as writing and drawing goes, Tora pens with their vibrant range of colours, resonate with their personality and identifies with their affinity for colour – be it in their choice of clothes, hair colour, accessories, shoes and so on. ‘Torapanti’ is a personifies this spirit as a coinage that brings together the brand name ‘Tora’ and ‘Panti’, which is the urge to do crazy fun things. The baseline ‘What’s your Torapanti?’further appeals to the youth to come forward and show their true fun colours.”

     

    Saumitra Prasad, CMO-Kokuyo Camlin said: “With the launch of Camlin Tora, we are looking at revolutionizing the pen market. This product is a result of extensive market research and Japanese engineering, and it enables the consumer to express with creativity. Our new TV campaign on Tora takes the consumer into the colourful and expressive world of Camlin Tora. I am sure that once our consumers use Camlin Tora pen, they would not like to use any other pen.”