MxMIndia

Tag: Kohler India

  • For on-going brand and communication development

    Tilt Brand Solutions partners with Kohler

    By Our Staff

     

    Kohler India, manufacturers of kitchen and bath products, has tasked Tilt Brand Solutions to help it build and grow the brand. Tilt Brand Solutions is a part of Quotient Ventures.

     

    Said Parveen Gupta, Head Marketing, Kohler India: “The most admired and recommended international brand in the bathroom industry, Kohler continues to invest in brand building efforts, so as to showcase Kohler’s design leadership and bring alive a unique and innovative product proposition for consumers. Tilt Brand Solutions with its robust strategic approach and a proven track record of creating clutter-breaking creative solutions makes this a great partnership.”

     

    Added Rajiv Chatterjee, Co-founder & Group Chief Growth Officer, Quotient Ventures: “It is an exciting moment for us as we embark on this journey, to build for a global giant like Kohler, deeper roots in India. Kohler has entrusted us to help build and strengthen their exciting brand; and we are both thrilled about and grateful for the faith placed in us.”

     

  • This happened after a a multi-agency pitch

    Kohler awards digital duties to Interactive Avenues

    By Our Staff

     

    Kohler India,  the kitchen and bath space brand, has onboarded Interactive Avenues, the digital arm of Mediabrands India, as its digital agency following a multi-agency pitch. The account will be managed by the agency’s Gurugram office, with a strong focus on heightening digital footprints across the India region.

     

    Talking about the association, Parveen Gupta, Director – Marketing, Kohler Kitchen & Bath India said: “Kohler has already established itself as the most admired and recommended international brand when it comes to Bathroom products. We want to leverage Digital in the most constructive way and thereby make Kohler the brand of choice for consumers aspiring for luxury houses. Interactive Avenues’ robust understanding of the market and digital ecosystem made the mark for us.”

     

    Added Abbhishek Chadha, Senior Vice President (North & East), Interactive Avenues: “Kohler is not just leading, it is leading with a vision. A vision to not just capture consumers but make them experience luxury via its aesthetic products and exceptional services for their homes.  Being a household name comes with its own set of expectations and we fully aim to meet those with our custom-made and client-first approach. Our understanding and experience as a full-service digital agency in crafting digital solutions along with our dedicated set of professionals will drive this partnership to great heights.”

     

  • The campaign conceptualised by the agency AndAnd Brand Partners

    Kohler launches campaign for range of lifestyle products

    By Our Staff

     

    Kohler India has launched a new campaign with a series of three films for its range lifestyle products.

     

    The campaign has been conceptualised by the Gurugram-based agency AndAnd Brand Partners and directed by Abhijit Sudhakar and produced by Anupama Ahluwalia of Zig-Zag Films.

     

    Said Anand Suspi, Co-founder, AndAnd Brand Partners: “The brief was to showcase pride of ownership. The fun was in exploring oblique ways to capture that without making a boring, flaunt statement.”

     

    Added Salil Sadanandan, President- Kitchen and Bath Kohler Brand K&B, Sout Asia, Middle East and SSA: “Kohler’s endeavour is to inspire people to create beautiful bathrooms. This campaign uses humour to showcase the sense of pride that the owners’ have in their luxurious Kohler bathroom”.

     

  • The account will continue to be handled from the Gurgaon office of the agency

    Havas Media retains integrated media mandate for Kohler

    By A Correspondent

     

    Havas Media India has successfully retained Kohler’s integrated media business following a multi-agency pitch. The agency has also been entrusted with some of its PR duties. The account will continue to be handled out of Gurgaon office.

     

    Anita Nayyar

    Speaking on retaining the business, Anita Nayyar, CEO, Havas Media Group, India and South Asia said: “It is a matter of pride that Kohler has once again chosen Havas Media. The pitch has further entrenched our relationship with Kohler. It has been a great association so far and we will ensure we provide more integrated and meaningful solutions for the brand in the coming year.”

     

    Sandeep Singh, Director Marketing, Kohler India commented, “We are happy to partner with Havas Media yet again. We have been working with them over the last few years. We feel that they understand the market and will continue to be an effective partner in the years to come.”

     

    Mohit Joshi

    “Kohler is a dynamic brand which thrives on style and innovation. We are confident that we will keep up the great work that we have been doing over the years for the brand. We eagerly look forward to innovate together and drive the brand forward,” added Mohit Joshi, Managing Director, Havas Media Group, India.