Havas Media Network India, the media agency of Havas India, and KlugKlug, the Influencer Tech platorm, have entered a partnership. This collaboration is aimed at introducing solutions in the space of influencer marketing signaling a commitment to elevate the impact and effectiveness of influencer-driven campaigns.
Said Rana Barua, Group CEO, Havas India, SEA & North Asia (Japan & South Korea): “At Havas India, it has been our endeavour to introduce cutting-edge expertise that not only complements our current integrated Village ecosystem but also helps our client partners grow their business meaningfully. While we have already been leveraging influencer marketing as a substantial expertise, this strategic alliance with KlugKlug will enable us to further bolster our offering, making way for a more transparent, tech-driven, and organised ecosystem. I wish both the teams the very best and look forward to some impactful work together.”
Commenting on the partnership, KlugKlug Co-Founder & CEO, Kalyan Kumar, added: “KlugKlug is absolutely delighted to embark on this journey with Havas Media Network India by adding a scientific layer to the world of influencer marketing for clients. This is a further validation of how closely KlugKlug brings forth ‘data that matters’ for greater business impact. Having successfully validated our technology across India and globally, this is a massive stepping-stone in our efforts to bring true value to the accelerating influencer marketing landscape. With Havas Media Network India’s guidance on continuous improvements, we should be unveiling some Made-In-Bharat global-first innovations in the very near future.”