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Tag: KL Rahul

  • Dentsu Creative launches a new integrated campaign

    KL Rahul is brand ambassador of Aditya Birla Finance

    Aditya Birla Finance Ltd (ABFL) and Dentsu Creative India have launched a new integrated campaign titled ‘Ab Kahani Badlegi’, featuring cricketer KL Rahul as brand ambassador.

    Speaking on the campaign, Darshana Shah, Head of Marketing & Customer Experience, Aditya Birla Capital said: “Cricket as a sport inspires the Indian masses, and we chose KL Rahul as his journey closely resonates with everyone. As a cricketer, he has overcome all odds to make his mark on the Indian cricket team. We want all individuals to draw inspiration from our campaign ‘Ab Kahani Badlegi’ and transform their life stories with ABFL as their trusted partner who will support them in overcoming financial challenges on their way to success. We want to enhance people’s lives and empower them to rewrite their story with the help of our loan solutions.”

    Added Ajeet Shukla, Group Executive Director (West), Dentsu Creative India: “The moment we discovered about KL Rahul as the lead protagonist for this campaign, we were very excited & clear that this story needs to be as inspirational as his journey has been for millions of people just like how ABFL has been an inspiration for millions of dreams by providing easy loans for personal & business purpose.”

  • To enhance the brand spirit 'Dare to leap'

    KL Rahul to be face of Realme

    By Our Staff

     

    Realme, the smartphone brand, has announced the appointment KL Rahul as its brand ambassador, to endorse its smartphone category. The cricketer will work with Realme to help grow the smartphones category under the broad umbrella of product offerings.

     

    Commenting on the partnership, Francis Wong, Chief Marketing Officer of India, Europe and Latin America said: “With the onboarding of a talented and renowned sports personality KL Rahul, we envision to combine the synergies of both. We are optimistic that the partnership will add unprecedented value to the smartphone category since we will also be able to target the massive fan following Rahul enjoys. We are certain that the partnership of such stature with a seasoned celebrity like him will strengthen the brand proposition of making cutting edge technology, fun, stylish, quality-driven products available to the audience.”

     

     

  • The deal will see him feature in brand campaigns and promote the latest product lines across performance and sportstyle categories

    ​KL Rahul signs 3-year contract with Puma

    By A Correspondent

     

    KL Rahul

    Sportswear brand Puma has chosen to partner Indian cricketer KL Rahul. Puma announced a three-year association with the cricketer which will see him feature in brand campaigns and promote the latest product lines across performance and sportstyle categories.

     

    Commenting on the association, Abhishek Ganguly, MD, Puma India, said: “Rahul is a world class athlete who inspires today’s youth with his performance and style.  He is a perfect fit for the brand due to his exceptional performance on field, effortless style off field and his penchant for fitness. His personality is in total sync with PUMA’s brand ethos and we are very happy to associate with him and kicking off this exciting partnership together.”