By A Correspondent
After refreshing the content and introducing four new shows, Zee Khana Khazana is all set to present its first television ad. Through the ad the channel aims to reinforce its positioning through its tagline ‘Ab Khana Sawal Nahi, Lajawab Hai!’
‘Kal kya banaoon?’ the thought behind the TVC, captures the mindset of every housewife, which is full of questions when it comes to making the everyday meal. It is an insight, picked from their everyday life, which reverberates with them daily. The TVC shows a day in the life of a housewife who battles with the question kal kya banaoon all day, without getting an answer from anyone. Finally, she finds the answer in her own living room, with Zee Khana Khazana. Mansi Parekh, a popular television actress will be seen portraying the role of the worried Indian housewife, with ‘kal kya banaoon’ thought always on her mind.
- Amit Nair
Amit Nair, Business Head, Zee Khana Khazana says “We realized that today’s homemaker is fighting an everyday battle in the kitchen, all alone; because there is no bigger challenge than rustling up tasty, exciting and nutritious meals for her family, day after day. Inevitably, she grapples with numerous food-related questions every day. With this ad we want to strengthen Zee Khana Khazana’s commitment to solve every woman’s food-related query. Scarecrow has done a fabulous job in presenting our proposition on screen. We are confident that our ad will appeal to our target audience.”
Agency name: Scarecrow Communications
Creative Team: Raghu Bhat, Manish Bhatt, Sarvesh Raikar, Kapil Tammal, Sushil Chintak.
Account Management: Arunava Sengupta, Amitabh Sreedharan, Ankita Ray, Benny Thomas
Director: Krish (Radhakrishna Jagarlamudi)
Producer: Satish Fenn
Production house: Ever After