MxMIndia

Tag: Kishan Kumar

  • Ropes in Akshay Kumar as brand ambassador

    Wavemaker bags media mandate for PagarBook

    By Our Staff

     

    Wavemaker India has bagged media mandate for PagarBook. It will manage the integrated media mandate for PagarBook and is mandated with the responsibility of scaling up the brand via mass outreach programs cutting across all relevant touch points — Television, print, radio, OOH, Social and Digital. PagarBook has roped in Akshay Kumar as brand ambassador.

     

    Said Sivaprasad K, Senior Vice-President, Marketing and Sales, PagarBook: “Our ethos is focused on solving the most challenging problems faced by the SME sector. The goodwill of India, the common Indian, is something that we strive towards. Wavemaker brings together a unique combination of global expertise & proven track record in bringing quintessentially Indian insights to life. We are excited to have them on-board as a key partner in our mission of helping small businesses grow”.

     

    Added Ajay Gupte, CEO – South Asia, Wavemaker: “Pagarbook epitomises the brand of new-age enterprises that offer simple solutions to challenges faced by small and medium enterprises across the country. Their work strengthens the core of our economy. We are delighted to partner with this transformational brand that is dynamic and rapidly growing. I am confident that as their partners we will help Pagarbook achieve their growth ambitions”.

     

    Said Kishan Kumar MS, Chief Growth Officer and South – Head, Wavemaker India: “I am quite excited to start the new year on such a positive note. Partnering with a disruptor brand like PagarBook is going to be a great learning experience for us. Our vast pool of consumer journey data and insights clubbed with analytical expertise will help us unlock many growth drivers for PagarBook. The journey is going to be an exciting one, indeed!”

     

     

  • Kumar, Sodhi and Jacob will report into Gupte in their new roles

    Kishan Kumar, Premjeet Sodhi, Vishal Jacob & Sandeep Pandey get new roles at Wavemaker

    By A Correspondent

     

    Wavemaker India has announced changes in the executive leadership roles. Kishan Kumar MS is elevated and has taken on a larger role as Chief Growth Officer, Wavemaker India.  Along with his new mandate, Kumar continues to lead Wavemaker South businesses across Bengaluru, Chennai, Kerala and Hyderabad.

     

    Premjeet Sodhi transitions into Chief Strategy Officer, Wavemaker India from his earlier profile of Chief Growth Officer. Sodhi joined Wavemaker in April this year after a 2-year stint with Mindshare Fulcrum as agency head.

     

    Vishal Jacob returns to Wavemaker India as Chief Digital Officer after close to two years with GroupM as Principal Consultant – Change Planning & Transformation.

     

    Meanwhile, Sandeep Pandey, who leads product and strategy has been elevated as Global Head of Analytics where he will be driving Wavemaker’s global practice on analytics.

     

    Commenting on these changes, Ajay Gupte, CEO – South Asia, Wavemaker said: “This has been an extraordinary year that has challenged us in many ways. These changes are designed to enhance our position and enable us to drive continuous growth for our clients, teams and other stakeholders. I am excited about these changes and look forward to create some positive disruptions in the near future”.

     

    Kumar, Sodhi and Jacob will report into Gupte in their new roles.

     

     

  • #DilKiSuno campaign of Tata Tea Gold aims to bring alive the inspiring stories of consumers who have listened to their hearts

    Wavemaker brings alive Tata Tea Gold’s new campaign

    By A Correspondent

     

    Tata Tea Gold has partnered with IIFA 2019 to launch #DilKiSuno stories as part of the brand’s ‘Dil ki Suno’ campaign. Crafted and executed by Wavemaker, the campaign will showcase inspiriting stories by leading celebrities at IIFA 2019, encouraging consumers to share their inspiring stories and experiences.

     

    Said Puneet Das – Vice President Marketing – (India), Tata Global Beverages: “Tata Global Beverages’ iconic brand, Tata Tea Gold, has stood for the ‘Gold standard’ in tea drinking experience with its rich taste and an irresistible aroma. The brand Proposition talks about ‘Dil ko na kahoge toh pachtaoge’; encouraging consumers to listen to their heart and have no regrets. We continue to build on that proposition with an exciting partnership with IIFA 2019, by sharing inspiring #DilkiSuno stories of your favorite celebrities… and inviting consumers to share theirs.”

     

    Speaking on the collaboration, Kishan Kumar M S, Vice President, Wavemaker India said: “Tata Tea has always brought difference to the lives of millions of consumers through their purpose-driven marketing. For the latest Tata Tea Gold ‘Dil Ki Suno’ campaign, our objective is to inspire our consumers to follow their dreams by listening to their heart.

     

     

  • It will manage its offline and online media duties

    Wavemaker wins media mandate for Nestaway

    By A Correspondent

     

    Wavemaker has won the media duties for Nestaway and will manage its offline and online media duties.

     

    Said Kishan Kumar M S, Vice President, Wavemaker India: “We are delighted to have won this innovative and promising business. Data and technology have always been at the forefront of our offerings. We are quite excited to work with digital and data driven brand like Nestaway. We are confident of creating a niche for the brand with our innovative media solutions.”

     

    Commenting on the appointment, Ramya Ramachandran, Head-Brand and Digital Marketing, Nestaway added: “Happy to announce Wavemaker as our media planning & buying partner. Their expertise in marrying content and media seamlessly made them an apt choice. Looking forward to a great association.”

     

     

  • A start-up led by Mukesh Bansal and Ankit Nagori

    Wavemaker to handle media mandate of Cure.fit

    By A Correspondent

     

    Wavemaker has bagged the media mandate for Cure.fit, health and fitness start-up led by Mukesh Bansal and Ankit Nagori.

     

    Speaking on the win, Kishan Kumar M S, Vice President, Wavemaker India said: “We are extremely thrilled and honored to partner with Cure.fit in their journey of making India healthy and fit. They are a disruptor in the category with an inspiring vision and that makes our mandate even more exciting and challenging. We are really looking forward to creating a differentiated media product rooted in our purchase-journey framework leveraging the strength of GroupM and WPP.”

     

    Added Naresh Krishnaswamy, Head of Growth and Marketing, Cure.fit: “We are delighted to announce Wavemaker as our media planning and buying partner. Their passion towards the brand and strategic approach amd ideas which were in-sync with our brand philosophy, helped us in making this choice. We look forward to a great association with team Wavemaker.”

     

     

  • The mandate includes building the social media profile for the India tea and coffee brands of Tata Global Beverages

    Wavemaker to manage digital creative and social mandate of TGBL’s tea and coffee brands

    By A Correspondent

     

    Wavemaker India has won the digital creative and social media mandate for Tata Global Beverages’ tea and coffee brands in India.

     

    The mandate includes building the social media profile for the India tea and coffee brands of Tata Global Beverages on social media, developing a social media strategy, and strengthening Tata Global Beverages’ position in the category. The account was won post a multi-agency pitch. It may be noted that there is no further change reported in the mandate for traditional (non-digital) creative work.

     

    Said Sonia Serrao, Global Media Lead, Tata Global Beverages: “As part of a move to consolidate the social media manadate for our India tea and coffee brands, we evaluated multiple agencies. We  finalised on Wavemaker because of their interesting and creative ideas coupled with their in-depth understanding of the category. Their passion towards the brand and ideas were in-sync with our brand philosophy. We look forward to a great association with team Wavemaker.”

     

    Speaking on the win, Kishan Kumar MS, Managing Partner, Wavemaker India said: “Working with Tata Global Beverages has always been a great experience for us. We are extremely delighted to be their social and creative partner. This is a testimony to some of the great work done by the team on their brands. eg:  Kanan Devan Photography Escapade which now is in Season 3. We are looking forward to creating engaging and compelling campaigns for TGBL brands”.