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Tag: Kishan Kumar M S

  • … is beverage partner of the Shakuntala Devi film, being released tomorrow (July 31) on Prime Video

    Tata Tea Gold leverages OTT & Ecommerce

    By A Correspondent

     

    Tata Tea Gold has collaborated with with Amazon Prime Video and Amazon.in to be the beverage partner of the Shakuntala Devi film, being released tomorrow (July 31) on Prime Video.

     

    Speaking about the association, Puneet Das, Vice President Marketing, Beverages- India, Tata Consumer Products, said: “Tata Tea Gold has been bringing alive it’s ‘Dil ko naa kahoge to pacchtaoge’ positioning through pop culture stories of people who have listened to their hearts and pursued their own passion. The movie will bring alive Shakuntla Devi’s journey to the audience and her story will not only help in propagating the proposition of ‘Dil ki Suno’ but will hopefully inspire several others to tap into their inner voice and pursue their own dreams. Hence, there is a great resonance and synergy between the brand and the movie.:

     

    Added Kishan Kumar M S, Vice President, Wavemaker India: “As an agency partner of Tata Tea Gold, we are always on the lookout for opportunities that can bring alive the brand story to grow the business. If that opportunity comes on the back of two of the latest trends — the surge in Ecommerce and OTT — it makes it even more exciting!”

     

     

  • Wavemaker India will manage offline and online media for Chumbak

    Wavemaker magnet pulls Chumbak

    By A Correspondent

     

    Pardon the play on words in the headline, but with a name like Chumbak we were waiting for this opportunity. So Wavemaker India has announced it has bagge the media mandate for lifestyle brand, Chumbak. Wavemaker India will manage offline and online media for Chumbak.

     

    Commenting on the appointment, Shazia Zafar, Head of Marketing, Chumbak Design Pvt. Ltd. said: “Ten years ago, Chumbak changed the retail landscape in India by introducing India inspired, well designed products that encouraged self-expression. Today, it moves from strength to strength to build a global design-led lifestyle brand that uplifts its creative, confident and encouraging community. The team at Wavemaker mirror our vision for the brand, making them the perfect partner for us. We are confident that Wavemaker, with their global experience and expertise, will contribute significantly to our journey and we’re excited to have them on board”.

     

    Speaking on the win, Ajay Gupte, CEO – South Asia, Wavemaker said: “Chumbak is one of the most loved lifestyle brands in India and we are thrilled to partner with them. We believe there is a huge potential to unlock and we are excited to get this opportunity to combine our expertise on creativity, data and technology to drive the growth story for Chumbak.”

     

    Added Kishan Kumar M S, Vice President, Wavemaker India: “Chumbak is a truly Indian disruptor brand redefining lifestyle retail known for great design sensibilities, omni-channel presence, galloping distribution, fun personality and great customer feedback. I always believe that working with such disruptor brands makes us push our own boundaries and thereby becoming better with collaboration. Chumbak personifies innovation & creativity and that is also the Wavemaker DNA. The team is extremely happy to partner with Chumbak in this exciting and critical phase of their journey. Our job is to positively provoke Chumbak to growth using our expertise in media, content & technology. The future looks exciting for both of us!”

     

     

  • As part of the media mandate, Wavemaker will handle all offline media duties for Supr Daily

    Wavemaker to manage offline media duties for Supr Daily

    By A Correspondent

     

    Wavemaker has won the offline media duties account for grocery delivery platform, Supr Daily.

     

    Said Kishan Kumar M S, Vice President, Wavemaker India: “Working with young, creative and ambitious brands like Supr Daily is a great opportunity for us. During the pitch process, the team has been extremely precise and clear in their expectations. We are really excited about this journey; we are keen to “Be Supr Daily” and thereby use this opportunity to build a successful long-term partnership.”

     

    Commenting on the appointment, Shreyas Nagdawane, Founder, Supr Daily added: “As a market leader in an emerging new category, it was important for us to pick a partner with the right balance of buying expertise and agility to build our new brand identity. We look forward to running innovative experiments across different media avenues and formats with Wavemaker in the near future.”