MxMIndia

Tag: Kiran Ray Chaudhury

  • To manage communication strategy for Dixcy Textiles and Gokaldas Intimatewear

    80 dB Communications wins PR mandate for innerwear brands

    By Our Staff

    80 dB Communications has been awarded the PR mandate for Dixcy Textiles and Gokaldas Intimatewear.  80 dB will manage the overall communications strategy with the aim to raise the corporate profile and awareness about its portfolio of products.

    Said Sunil Sethi, Executive Chairman, Dixcy Textiles and Gokaldas Intimatewear: “We are delighted to bring on board 80 dB to help drive our communications strategy and make our brands more engaging and relevant to all our stakeholders.  80dB Communications presented a PR strategy that showed depth of strategic thought and creativity that was in sync with our goals. We are sure that this partnership will help in meeting our ambitious targets. We welcome 80 dB onboard and look forward to working with them.”

    Added Kiran Ray Chaudhury, Co-Founder and Joint Managing Director, 80 dB Communications: “We are honoured and delighted that Dixcy Textiles and Gokaldas Intimatewear have chosen us to partner them in managing the strategic communications of their corporate brand as well as their strong portfolio of brands in the country. We look forward to designing and driving memorable, relevant, clear and consistent communications to help meet the brand objectives. With our committed team and domain knowledge and experience, we are confident that we will drive the desired impact and outcome for Dixcy and Gokaldas Intimatewear.”

  • The appointment will see 80 dB Mavericks roll out integrated communications solutions for Fabindia

    Fabindia appoints 80 dB Mavericks as its PR Consultancy

    By A Correspondent

     

    Following a multi-agency pitch, 80 dB Mavericks has been awarded the public relations business for lifestyle major Fabindia. The appointment will see 80 dB Mavericks roll out integrated communications solutions for Fabindia, to drive greater engagement with consumers across India.

     

    Confirming the appointment, Karan Kumar, Chief Brand & Marketing Officer, Fabindia said: “Fabindia is delighted to bring on board 80 dB Mavericks as our strategic PR partner. Their strong team, creative ability and thorough understanding of the brand task gave us the confidence to award them this mandate. At Fabindia, we are very passionate about our unique story – one that is anchored on our strong association with artisans and craftspeople and underpins our diverse product range. We believe the team at 80 dB Mavericks shares our passion and will be able to help us communicate our story to a new generation of consumers, making Fabindia their preferred brand as well. We look forward to working with the team at 80dB Mavericks”.

     

    On winning the mandate, Kiran Ray Chaudhury, Co-Founder and Joint Managing Director, 80 dB Mavericks, said: “Fabindia is an iconic Brand and a leader in the retail lifestyle space and we are honoured and delighted that they have chosen us as partners to further their business objectives. This partnership is testament to the strength of our diverse offerings and our senior counsel. Given the current communications landscape, we would be employing a multi-channel approach to drive opportunities for brand engagement to ensure that Fabindia remains highly relevant and personal”.