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Tag: Kiran Khalap

  • Brand consultancy Chlorophyll helps in rebranding

    Mullen Lintas creates TVC with new brand identity for SBI Life

    By Our Staff

     

    SBI Life Insurance has unveiled its reimagined ‘Brand Identity’ with brand consultancy firm Chlorophyll working on the rebranding exercise.

     

    Speaking about SBI Life’s re-imagined brand identity, Ravindra Sharma, Chief of Brand, Corporate Communications and CSR, SBI Life said: “Brand SBI Life is not limited to a re-imagined identity or a TVC, fundamentally it is an entire belief system that we all live by, it is an experience that our customers and stakeholders remember us for. Our extensive research comprising countless conversations with consumers, business partners, employees and other stakeholders have indicated to a new evolving individualistically determined India. The consumer of this new India, expects insurance to be an enabler, in their pursuit of individualistic ambitions, which is way beyond the role of a mere financial tool. Aligning SBI Life’s brand journey to the evolving consumer attitude in the new India, we’ve undertaken a strategic rebranding exercise, where we envisage brand SBI Life to play the role of an ‘enabler’ for the consumer to follow their own individualistic aspirations, while simultaneously taking care of the needs of their loved ones.”

     

    Added Kiran Khalap, Co-Founder, Chlorophyll Brand Consultancy: “The challenge was like a four-way tight rope walk. Find one single insight that could make the brand relevant to metro-millennials, retain the loyalty of tier two and three towns, put distance between SBI Life and others and finally, give SBI Life a distinct identity. We found it, thanks to the patience of the team.”

     

    Added Garima Khandelwal, Chief Creative Officers, Mullen Lintas India: “The new brand philosophy of SBI Life “Karo poore apne iraade, apno se kiye sabhi vaade” is about fulfilling your dreams and passions while keeping your promises to your loved ones, not losing self for the sake of our responsibilities. We wanted to craft a story that captured the essence of the ‘vaade’ and ‘iraade’ through the eyes of an individual at a stage in life of change, where one is ready to take the next step of having a life partner or starting a family. The first story captures the beautiful moments of reflection in the mind of the protagonist, who vows to keep his individual dreams alive as he readies to become a family man. SBI Life gives wings to these dreams and aspirations, both for the family as well as the individual”.

     

  • Announces chlorophyll innovation lab, a sports practice, and two new digital offerings

    Chlorophyll celebrates 20 years with new credo, offerings

    By A Correspondent

     

    Chlorophyll  has entered its 20th year on 15th August, and has unveiled significant new offerings.

     

    Said Kiran Khalap, co-founder and Managing Director:“As we complete 19 successful years powered by relentless learning, I am delighted to present chlorophyll 3.0, which, with several significant additions to its offerings, will help clients bridge and Mind The Gap between brand creation and execution. These offerings include chlorophyll innovation lab, a Sports Practice, and two new digital-driven, consumer-centred offerings – chlorophyll Digital Business Synthesiser and chorophyll Leadership Branding. Together, these additions will empower chlorophyll to deliver greater salience and value to clients in the digital age where Social Media has been causing subterranean shifts in the concept of brands and branding.”

     

    Describing chlorophyll 3.0 as Chlorophyll’s shift from brand creation to brand creation and execution, Khalap said it was necessitated because of a constant common feedback from clients: that once chlorophyll had created and defined their brands, and the brand was handed over for execution to an ad agency, an event agency, an activation agency or a digital agency, there was a discernible gap in brand disciplines leading to loss of value.

     

    The Chlorophyll innovation lab is headed by Chitresh Sinha, the sports practice is in partnership with Meraki, and for digital, Chlorophyll has Ashok Lalla as Digital Business Advisor and Principal Consultant.

     

     

  • Khalap has been in the advertising and branding space since 1983

    Kiran Khalap joins Meraki Board

     

     

    Kiran Khalap, MD, Co-Founder, Chlorophyll Brand Consultancy, has joined the board of Mumbai-based sport and sponsorship management company, Meraki Sport & Entertainment.

     

    On the announcement, Khalap said:“I am excited to be a part of Meraki and am looking forward to contributing to as well as learning from this emerging discipline of ‘sportainment’. The Indian sporting ecosystem is exiting the unhealthy monolithic shadow of cricket and therefore, we are staring at opportunities undreamt of before: for athletes, teams, brands and most critical, fans! Despite being in the market for just over two years, Meraki Sport & Entertainment has learnt from the best practices around the world and formulated professional solutions unique to Indian needs. Rock and roll, India, rock and roll, Meraki!”

     

    Added Ajit Ravindran – MD & Co-Founder of Meraki Sport & Entertainment: “Given Meraki’s mission to help brands better leverage sport, it is an honour to have on board one of the world’s best brand architects. Sport is a powerful marketing vehicle and brands today are cognisant of that fact. Mr Khalap’s vast knowledge and in-depth understanding of brands gives Meraki an additional dimension allowing us to marry sport and brands better. With Mr Khalap on board, I am confident that it will further strengthen Meraki and keep us on our growth trajectory.”

     

     

  • Brand veteran Anand Halve passes away

    By A Correspondent

     

    Anand Halve, co-founder, Chlorophyll, passed away earlier today. Said Kiran Khalap, MD and co-founder of Chlorophyll: “The Chlorophyll community grieves the untimely death of its cofounder, father of brand planning in India & friend to millions: Anand Halve.”

     

    In the industry since 1977, Halve, as  note on his website says had a left-brain that of a management professional, while his right-brain embraces shayari (Urdu poetry)

     

    A student of Pune’s Bishop’s School and the Indian Institute of Management Ahmedabad, Halve worked with Lintas and later Enterprise Nexus before co-founding Chlorophyll.

     

    This is what his profile on LinkedIn reads:

    :: IIMA postgraduate by education; brand consultant by profession; teacher at heart; and Hindustani poet in spirit. His journey as co-founder of chlorophyll brand & communications consultancy, Mumbai has been featured in the book on IIMA alumni entrepreneurs, ‘Stay Hungry, Stay Foolish’

    :: Continues to share his experiences and thinking on brands as visiting faculty at MICA (Mudra Institute of Communications, Ahmedabad), IIMA, and SP Jain Institute, Mumbai and through writings.

    :: His book ‘Planning for Power Advertising’ (2005) is teaching material in several management schools, Ê»adkatha: The story of Indian advertisingʼ (co-authored), was released at the AdAsia conference in Delhi in November, 2011. His latest book, ‘Darwin’s Brands’ was released in early 2012.