MxMIndia

Tag: Kiran Antony

  • With tagline #SpeedSeBadho campaign

    Vi pushes super connectivity of 4G

    By Our Staff

     

    Mobile phone major Vi has unveiled a new campaign #SpeedSeBadho which talks of its connectivity speed and stability. Conceptualised by Ogilvy, the 360-degree campaign led by a series of ads will be seen across diverse media including TV, OOH and Digital.

    Said Avneesh Khosla, Chief Marketing Officer, Vi: “Telecom services are a lifeline for millions of Indians and a catalyst for many of us to thrive and build a better tomorrow – rediscover our passions, learn new skills – as well as build new business models. Today Indians are looking for ways and means to achieve their ambitions and get ahead in life. Vi helps Indians thrive today and tomorrow by designing meaningful solutions that fulfil their needs and unlock endless possibilities. The campaign #SpeedSeBadho is our attempt to narrate these passionate stories, which are backed by Vi’s fastest 4G. Our digital focused communication reiterates how Vi’s fastest 4G, verified by Ookla, has helped customers to thrive and move ahead in life.”

    Added Kiran Antony, CCO, Ogilvy South: “Today everyone is continuously working towards bettering multiple aspects of their professional and personal life. Whether it’s about upskilling or starting a new business on social media, speed of the network is the most critical factor. Through the #SpeedSeBadho campaign, we wanted to capture instances of people thriving using tongue twisters as an audio device.”

     

     

  • Reach out to your loved ones with a personalised greeting and make every wish feel special, urges Vodafone

    Vodafone urges #YourWordsNotForwards this Diwali

    By A Correspondent

     

    With Diwali round the corner, Vodafone has launched a campaign encouraging people to share #YourWordsNotForwards this Diwali with a personalised greeting to their loved ones.

     

    Commenting on the campaign, Kavita Nair, Chief Digital Transformation and Brand Officer, Vodafone Idea Limited, said: “In today’s automated world, relationships have moved from being warm and personal to being distant and impersonal. As a brand that believes in genuine conversations, we want to remind our consumers the importance of personal messages and calls and the love and warmth it conveys. Through this #YourWordsNotForwards campaign, we are encouraging everyone to take out time to wish their loved ones with a personal touch and send original greetings instead of forwards. We hope that people will take a lead and connect this Diwali in the real sense.”

     

    Added Kiran Antony, Chief Creative Officer, Ogilvy South and Team Vodafone, Ogilvy: “Wishing over a period of time has become impersonal. We are all guilty of it. What started off as calls to friends and family, came down to messages and is now only about forwarding wishes created by someone else. We wanted consumers to realise that every wish can also have a personal touch added to it. A sweet visual for this was to get a grandmother to make an effort while wishing her grandson and reminding everyone to share #YourWordsNotForwards.”

     

     

  • The data-strong campaign, #LiveMore brings back the beloved and young at heart faces of Asha & Bala

    Vodafone urges customers to #LiveMore

    By A Correspondent

     

    Vodafone Idea Ltd announced the launch of a new campaign encouraging people to #LiveMore with Vodafone SuperNet 4G. With the #LiveMore campaign, Vodafone brings back familiar faces of the friendly and young at heart couple, Asha and Bala.

     

    Commenting on the launch of the campaign, Kavita Nair, Chief Digital Transformation and Brand Officer, Vodafone Idea Limited, said: “The new campaign captures #LiveMore moments from the life of an old but young at heart couple who achieve their dream of owning a successful restaurant. Asha and Bala help us in bridging a technology divide and enable our aim of democratising technology. With this campaign, we hope viewers will love this journey of this affable couple and join the Vodafone SuperNet 4G bandwagon to fulfill their dreams.”

     

    Speaking about the concept behind the new campaign, Kiran Antony, Executive Creative Director, Ogilvy & Mather Advertising added: “People today, are no longer afraid to step out of their comfort zone and try new things. Through the #LiveMore campaign, we wanted to capture this spirit of new India. The campaign follows Asha and Bala on their newest adventure. Thanks to Vodafone, they are able to laugh, learn and do more, almost instantly, to give wings to their dream.”

     

     

  • The #StrongerEveryHour campaign is based on the insight that customers think of the service provider especially when they have a poor network experience

    Vodafone campaign showcases improved network at crowded places

    By A Correspondent

     

    Vodafone Idea has launched its new campaign titled #StrongerEveryHour. This campaign aims to highlight the network of Vodafone SuperNet 4G, especially in crowded zones, where a tower is being added every hour.

     

    Commenting on the new campaign, Sashi Shankar, Chief Marketing Officer, Vodafone Idea Limited, said: “We are making significant investments in improving the network as the data uptake in India creates some global benchmarks. Vodafone SuperNet 4G – The Data Strong Network will be strengthened as towers get added every hour, especially at crowded places. For any telecom service provider network engineers are the backbone for providing uninterrupted connectivity. Through this campaign, we are saluting these heroes for helping us deliver superior customer experience. Driven by digital, the #StrongerEveryHour campaign finely captures the essence of providing a seamless network experience across other mediums like TV, OOH, print and radio.”

     

    Added Kiran Antony, Executive Creative Director, Ogilvy & Mather: “When a network works perfectly fine, no one ever remembers the people who work behind the scenes to make it run seamlessly. This insight is what helped us humanize the network improvement efforts of Vodafone, while staying focused on delivering the message – seamless network experience even in crowded places because we are adding a tower every hour. The campaign revolves around conversations between two network engineers while they are busy adding new towers.”

     

     

  • The campaign aims to connect with college students

    Vodafone U targets college youth with #SortedHai campaign

    By A Correspondent

     

    Vodafone U, the digital-first engagement platform from Vodafone, has launched its marketing campaign welcoming college students to the new academic year with some exciting propositions. The campaign has social media star Mithila Palkar in a web series ‘Mithila’s SortCuts’ shareing some interesting tips to make college life #SortedHai.

     

    To ensure maximum connect with youngsters, the campaign is live on digital platforms like Facebook and Instagram. Vodafone U will also engage with college students at their campuses to further amplify the #SortedHai messaging.

     

    Said Siddharth Banerjee, EVP – Marketing, Vodafone India: “As youngsters most of us have faced challenges of coping with a new academic year and looked for some resourceful hacks. Taking this insight, #SortedHai campaign aims to engage with youngsters to help them make the most of their campus life with some exciting propositions under the Vodafone U umbrella. Mithila Palkar represents the mobile savvy youth and help us engage with the college students digitally.”

     

    Talking about the insight and creative thought, Kiran Antony, ECD, Ogilvy & Mather said: The youth today have limited pocket money and plenty of wishes. Vodafone U enables them through relevant offers, to experience most of it. We tapped into the social currency of today’s youth, our campaign idea #SortedHai is based on this understanding.”