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Tag: Kiran Anthony

  • Ropes Thaikuddam Bridge rock band for 'New Ultima Protek Song'

    Ogilvy creates new TVC for Asian Paints

    By Our Staff

     

    Asian Paints Ultima Protek has embarked upon a new journey that further strengthens its position as the Ultimate weatherproof paint. After successfully launching a TVC with Suraj Venjaramoodu for Kerala in 2020, the brand is back with a new commercial starring rock band Thaikkudum Bridge along with Kerala’s very own, award-winning Director & Writer Jeethu Joseph.

     

    The new TVC clearly establishes how Ultima Protek offers round the clock protection against algae and moss. Conceptualised by Ogilvy India, the ad is directed Prakash Varma.

     

    Speaking about the new ad, Amit Syngle, MD & CEO, Asian Paints Limited said: “Over the years “Ultima Protek” has been holding fort as the gold standard of exterior painting and has proven to be the Ultimate weatherproofing solution for the Kerala consumers against algae and moss. The brand has always produced iconic ads with jingles communicating the essence of consumer need solved by the product. With 2022 kicking off, we are back with a new one, but this time with a very contemporary twist added by the fabulous Thaikkudam Bridge to communicate the Non-stop protection against algae that the brand offers. The song very strongly communicates thepromise we intend to offer to all our consumers: “Ultima Protek Non-Stop, Paayal Poopal Full Stop.”

     

    Added Kiran Anthony, Chief Creative Officer, Ogilvy and Mather, India: “Asian Paints and Kerala share a very special bond between them. The ads have always been a talking point. So, this time around, we paired Thaikkudam bridge against Jeetu Joseph. People have always seen Thaikkudam Bridge perform on a stage. But we got them performing on a moving truck and in their own style, make fun of Jeetu’s house which is covered in paayal poopal and offers Asian Paints Ultima Protek as a solution.”

     

  • Conceptualized by Ogilvy India, the ad has been directed by Manoj Pillai

    Asian Paints unveils ad campaign promoting its Fibre Ulla Ultima Protek range

    By A Correspondent

     

    Asian Paints has launched a campaign to establish Ultima Protek as the gold standard of exterior emulsion.  Conceptualised by Ogilvy India, the ad has been directed by Manoj Pillai.

     

    Speaking about the new ad campaign, Jaideep Kanse, CMO, Asian Paints Limited said: “Kerala has always been a flagbearer in the country to set the roadmap as far as the exterior painting is concerned. The consumers of Kerala clearly understand their requirements from the exteriors considering the vagaries of weather the state undergoes. Asian Paints has always pioneered technology led innovation through its products to bring to consumers nothing but the best. This campaign is yet another step in that direction where Ultima Protek will be one stop solution to all the current problems pertaining to exterior walls”.

     

    Added Kiran Anthony, CCO, Ogilvy India: “A world renowned home needs a world-class paint that keeps paayal (algae) and vilal (cracks) away. In this series, Joesettan is seen sharing this recipe to a stunning home freely with a worldwide audience drawn to the beauty of his home”.

     

     

  • The campaign urges viewers to celebrate Diwali with each other rather than with devices

    This Diwali #LookUp, says Vodafone

    By A Correspondent

     

    Identifying the need for people to connect and have real conversations, Vodafone is encouraging all to #LookUp and celebrate Diwali with families, by keeping down our devices.

    Said Siddharth Banerjee, EVP – Marketing, Vodafone India: “In the hyper-connected world, Vodafone again reiterates the need for real conversations, especially on occasions and festivals. Our #LookUp campaign has resonated well with our audience- generating online and offline talkability and driving up brand preference for Vodafone. Hence, after delighting our audiences on Valentine’s Day / Father’s Day and Friendship Day with #LookUp messages, this time around, we are extending our #LookUp philosophy to Diwali encouraging viewers to celebrate with family and friends — in essence, the connections that really matter.”

    Added Kiran Anthony, Executive Creative Director, Ogilvy: “Last year, Vodafone started the #Lookup campaign to encourage people to have real conversations on special occasions with people that matter. In this film we see a modern family through the eyes of a child who while excited to read his dad’s essay on Diwali, sees the family around him in complete contrast. Our endeavour is to remind people that while phones do play an integral part in our daily lives, it is perfectly fine to put them aside during those special occasions and celebrate with your loved ones.”

  • The ad aims in communicating the benefits of Milaze X3’s longevity that allows consumers to focus on other upgrades for their cars

    Ceat’s new campaign on longevity of Milaze X3

    By A Correspondent

     

    Ceat Ltd has launched a new campaign for its tyre brand Milaze X3. The ad aims in communicating the benefits of Milaze X3’s longevity that allows consumers to focus on other upgrades for their

     

    Said Nitish Bajaj – Vice President – Marketing, Ceat Ltd:“Our Milaze X3 brand campaign has been created to generate consumer awareness and promote the benefits of a tyre that Lasts 1,00,000 km and beyond. This campaign has been conceptualized basis consumer insights that consumers want to accessorise/ personalise their vehicles but seldom do they think about the tyres….”

     

    Added Kiran Anthony, ECD, Ogilvy and Mather: “It’s a joy when a brand allows you to break the category codes, and I congratulate our partners at Ceat for doing that. For the first time, on mainstream television advertising, Ceat is not showcasing a tyre in action. It is an exception that mirrors the product promise of 100,000 km which is extraordinary in itself. We’re glad we found a good insight, and stayed true to our brand personality, which is always set in a human truth.”

     

     

  • The new campaign will amplify that Vodafone has been adding a tower every hour to enhance connectivity for its over 210 million customers

    The pug’s back in Vodafone ads

    By A Correspondent

     

    Vodafone has brought back its iconic mascot – Cheeka the pug – along with an entire Pug army to charm customers with its new campaign.

     

    Commenting on the campaign conceptualised by Ogilvy India, Siddharth Banerjee, Executive Vice President, Marketing, Vodafone India said: “From the early 2000s, our pug has always been associated with Hutch and then Vodafone’s reliable network. The new campaign #StrongerTogether highlights our continued commitment to providing a world class network experience and we are delighted to present Cheeka and friends to our generation of customers in India. We hope people like the evolution of the ‘Network That Follows You’ to the refreshed thought of The Data Strong Network which always Follows You.”

     

    Added Kiran Anthony, Executive Creative Director, Ogilvy Mumbai: “Refreshing icons is always difficult. People still remember our first boy and dog ad. and even the line, “wherever you go, our network follows.” The challenge was to convey the new network proposition, ‘we are getting stronger’ while retaining the simplicity and charm of our most loved asset.”

     

     

  • The digital campaign is based on what is currently happening in the real world

    Vodafone urges millennials to make real conversations

    By A Correspondent

     

    Vodafone has released a video based on a social experiment it conducted which encouraged people to keep their phones aside for some time and talk to the person in front of them, rather than focus on their digital assets.

     

    Said Kiran Anthony Executive Creative Director, Ogilvy Mumbai: “Today we see youngsters more concerned about the portrayal of a relationship on social media as opposed to enjoying the actual relationship itself. We wanted to highlight this new digital behaviour and encourage people to cherish quality time with their loved ones face to face.”

     

    Added Siddharth Banerjee, EVP – Marketing, Vodafone India: “India is one of the fastest growing Data markets today, and more and more conversations happen online on social media. We rolled-out our social experiment #LookUp to encourage real offline conversations on Valentine’s day which resonated well. We have extended this for Father’s Day to make the day special by allowing users to create memories and have real offline conversations.”

     

  • The idea is based on a simple premise, that drivers are often reluctant to fit speed sensors in their car

    CEAT’s latest campaign strums the emotional chords to the safety song

    By A Correspondent

     

    Leading Indian tyre manufacturer Ceat Ltd took a leaf out of its creative innovation catalogue as it launched its latest instalment of its Drive Safe Dad campaign. The focus is on discouraging dads from over speeding their vehicles which is one of the major factors for road accidents.

     

    Speaking on the occasion,Nitish Bajaj, Vice President-Marketing, Ceat Ltd said: “The campaign taps into the love and bond shared between a father and his child, encouraging them to be more responsible on the road and follow the rules, more diligently. Drive Safe Dad is a unique concept that merges with our purpose of safety seamlessly and we intend to take more such road safety initiatives in future.”

     

    Added Kiran Anthony, Executive Creative Director, Ogilvy & Mather: “Ceat Drive Safe Dad Bobblehead is the latest initiative in CEAT’s long standing commitment to fostering safety on Indian roads. Using a personalised reminder modelled on one’s child helped drive behaviour change in an effective and endearing manner, without sounding preachy.”