MxMIndia

Tag: Kinjal Shah

  • The campaign is titled #SapnoPeKoiLockdownNahiHota

    Kotak Mutual launches digital campaign

    By A Correspondent

     

    Kotak Mahindra Asset Management Company (Kotak Mutual Fund) has announced the launch of its digital campaign #SapnoPeKoiLockdownNahiHota – there can be no lockdown on dreams.

     

    Said Kinjal Shah, Head – Digital Business & Marketing, Kotak Mahindra Asset Management: “After our award-winning “Talk to Mr SIP” campaign, #SapnoPeKoiLockdownNahiHota is a unique investor education initiative to help consumers plan their future even more meticulously in the new normal. The core idea behind the campaign is that nothing – not even a deadly novel coronavirus pandemic – COVID-19 that has crushed lives and livelihood globally, should pause financial planning exercise. With ‘Lets Plan’, our endeavour is to empower the investor with the tools and information that they need to plan their future with the proven power of SIP.”

     

    The campaign has been conceptualised by Hyper Connect. Added Kiran Khadke, Co-founder & Creative Head, Hyper Connect: “Dreams are free, they make one believe in possibilities. We picked up this fundamental insight and married it to the core of an SIP, and the campaign was born. The video establishes this narrative and the content series helps new and existing investors plan their dreams meticulously with the help of intuitive calculators.”

     

  • Kotak Mutual Fund will roll out pan-India marketing campaign spanning digital, radio, print, OOH and television

    Kotak MF launches new ad on SIPs

    By A Correspondent

     

    Kotak Mutual Fund has launched a conversational Voice Bot – Mr. SIP, which will address queries related to Systematic Investment Plan (SIPs).

     

    Said Nilesh Shah, MD & CEO, Kotak Mahindra Asset Management Company said: “There is a large population wary of investing in mutual funds as they don’t have easy access to clear their doubts. Our Mr. SIP uses technology to answer all investor queries so we can reach Kona Kona of India, as we believe SIP is one of the best ways to safeguard investments from market volatility over a long period of time”.

     

    Added Kinjal Shah, Head – Digital Business & Marketing at Kotak Mahindra Asset Management Company: “We have taken a new approach with the TVC, where we have personified the voice bot as Mr. SIP, who demystifies the myths related to Systematic Investment Plans. Even our social media route breaks the norms of traditional BFSI communication by using ‘cricket’ anecdotes to explain queries related to SIP in a simple manner.”

     

    Hyper Connect Asia, the agency of record, has conceived this integrated campaign. Said Kiran Khadke, CCO & Co-founder, Hyper Connect: “We were tasked to break the clutter in Investor Education communication and become synonymous with SIP. The idea stemmed from our research that showed consumers are still not clear on the many benefits of SIPs. Thus, we brought Mr. SIP to life – a go to ‘person’ for anything and everything on Mutual Fund. The integrated campaign is also supported by a web portal that empowers fence-sitters with interactive calculator, blogs and all the information they are looking on SIPs.”