MxMIndia

Tag: Kings XI Punjab

  • Official Team Partner of Delhi Capitals, Kings XI Punjab, Kolkata Knight Riders, Mumbai Indians, Rajasthan Royals and Sunrisers Hyderabad

    Kotak partners 6 cricket teams, launches MyTeam cards

    By A Correspondent

     

    Kotak Mahindra Bank Ltd (Kotak) has announced that it is the official partner of six IPL cricket teams – Delhi Capitals, Kings XI Punjab, Kolkata Knight Riders, Mumbai Indians, Rajasthan Royals and Sunrisers Hyderabad, and has launched MyTeam Debit and Credit Cards.

     

    Said Uday Kotak, Managing Director & CEO, Kotak Mahindra Bank: “Undoubtedly cricket is at India’s heart and is keenly followed by millions of fans. I count myself as one among them. This year, due to the unique circumstances, the excitement and interest in the cricketing events are at another level altogether. In this context, I am delighted to announce that Kotak is partnering six power-packed teams and launching MyTeam Debit and Credit Cards. Indian cricket fans can now carry a memento of their favourite team in their pocket and flaunt their loyalties at every swipe.”

     

     

  • With the general elections round the corner, the premier news channel has taken the IPL route to jump on the promotional expressway

    Aaj Tak goes on marketing overdrive. Is Title Sponsor of Kings XI Punjab

    By A Correspondent

     

    The all-important general elections are a few weeks away and the top-ranking Hindi news channel Aaj Tak is leaving no stone unturned to rule Bharat. Ah, well, India. It has turned Title Sponsor for Kings XI Punjab, which won the opening IPL2019 encounter on Monday.

     

    The news channel’s identity will be on Kings XI Punjab Jersey this year. Other sponsors include Bageshree Infratech, VIP Industries, along with Jio, Fena, Royal Stag and Finale Cables.

     

    Said Kalli Purie, Vice-Chairperson, India Today Group: “India Today Group is really excited to partner with the most anticipated cricketing event of 2019. This partnership of Aaj Tak with Kings XI Punjab is a coming together of the biggest in News with the biggest in Sports. All the best to the Kings XI team, looking forward to an amazing tournament and like Aaj Tak, may the ‘Sabse Tez’ team win.”

     

    Added Satish Menon, CEO, Kings XI Punjab: “We are delighted to unveil the new jersey and announce our partnership this year with the news channel Aaj Tak, a TV channel known as much for its indepth analysis delivered in double quick time as for its credibility. A brand of that repute coming on board is a proud endorsement of Kings XI Punjab’s intrinsic values. We head into IPL Season 12 with optimism and enthusiasm as we have the right brands with us on the journey. Their support is our strength as we aim to excel on the field with our performances played in the true spirit of the game.”

     

     

  • Idea logo to feature on the back of the team jersey

    Idea Cellular extends partnership with Kings XI Punjab for the second year

     

     

    Entering the ninth year of continued brand engagement during IPL, Idea Cellular has partnered with Kings XI Punjab. The company kickstarted the second year of the team sponsorship with the Kings XI Punjab team at its home ground in Indore. VirenderSehwag, EionMorgon and Martin Guptill along with Sashi Shankar, Chief Marketing Officer, Idea Cellular unveiled the official jersey of the team.Idea Cellular is associated as the Principal sponsor with Kings XI Punjab for this season.

     

    Speaking about the association, Sashi Shankar, Chief Marketing Officer, Idea Cellular said, “Brand Idea has always been committed towards promoting sports and sporting events in the country. Continuing with this legacy, this year too, brand Idea is happy to be associated with the promising Punjab Kings XI team. Our association with the Team will result in Idea customers get a host of benefits, and opportunities to engage with their cricketing heroes. Over 3 Crore Idea subscribers in Punjab and MP will directly benefit from this association and the nearly 20 Crore subscribers nationally will get to be part of the T-20 action.”