By Our Staff
Sony India announced music icon King as the new brand ambassador for its audio product category. The first campaign will be for “King meets the King” for Sony’s SRS-XV800 discless party speaker.
The collaboration with King marks Sony’s endeavours to strengthen its connection with the youth and bring the essence of music closer to its consumers. King’s passion for music, appreciation for high-quality sound and strong resonance with Sony’s values made him a perfect fit for the role.
Said Sunil Nayyar, Managing Director of Sony India: “Sony India is committed to deliver top-notch audio products that resonate with music enthusiasts across the nation. We are thrilled to have King as our brand ambassador for the audio category. This partnership holds immense significance as we both share a common goal which is to bring the best and most immersive audio experiences to our customers. King’s influence among the youth and his dedication to music perfectly aligns with our vision for the audio category. Together, we will continue to strive for excellence and bring the magic of music to the hearts of millions.”