MxMIndia

Tag: Kinetic

  • Mehta will also be joining the GroupM India Executive Committee (ExCo)

    GroupM integrates ITV & Kinetic under Ajay Mehta

    By A Correspondent

     

    GroupM has announced that Ajay Mehta will Managing Director of Cinema (ITV) and OOH (Kinetic). Prior to this Mehta was MD of ITV. Mehta will also be joining the GroupM India Executive Committee (ExCo).

     

    Speaking on the development, Prasanth Kumar – CEO, GroupM South Asia said: “We are fortunate to be the leaders in both cinema and OOH practices and our goal and vision is to make it stronger and bolder. Our belief in OOH and Cinema related solutions for brands continue to be strong and while we are going through tough times, it is important to prepare as well as strengthen our offering. Ajay in his leadership role will focus on integrating the teams and prioritise focus on larger returns for clients and brands, shaping solutions that would provide an edge for our clients by collaborating with multi avenues like digital, technology and other media opportunities. I am confident his entrepreneurial skills and collaborative nature will help and lead the teams to larger strength.”

     

    Added Mehta:  “I am very excited with this opportunity. The coming together of the two businesses is a huge opportunity for us to create new strengths and to be valued partners for our clients by delivering result -oriented solutions for them. I look forward to working with the two teams and to contribute to the growth of the business.”

     

    All the ITV teams along with the Kinetic leadership team will report to Mehta while he will continue to be based out of Gurugram and will report into GroupM CEO Prasanth Kumar.

     

     

  • In July this year, Balakrishna had announced his moving on as CEO South Asia and Middle East of Kinetic Worldwide, the out-of-home agency of the WPP group

    Suresh Balakrishna joins Hindu as Chief Revenue Officer

    Suresh Balakrishna

    By A Correspondent

    Senior media professional Suresh Balakrishna has joined The Hindu group as Chief Revenue Officer. MxM learns that he has joined the Chennai-based group today (Oct 31).

    In July this year, Balakrishna had announced his moving on as CEO South Asia and Middle East of Kinetic Worldwide, the out-of-home agency of the WPP group. Earlier, he worked with BPN, Initiative and Rapport at the IPG Mediabrands group and a slew of media groups including DNA, India Today, Hindustan Times, Zee Entertainment and The Times of India group.

  • Suresh Balakrishna ​quits Kinetic as CEO South Asia & Middle East

    Suresh Balakrishna ​quits Kinetic

    By A Correspondent

     

    Senior media professional Suresh Balakrishna has quit outdoor major Kinetic. He joined Kinetic in early 2016, and his last day at work is the coming weekend – yes, Friday, July 13.

     

    Balakrishna who has worked across media entities is committed to a ‘gardening leave’ till November this year, the six-month period having started last month when he quit.

     

    According to information, there is no replacement announced yesterday. Balakrishna informed his team in a town hall on Monday.

     

     

  • The WPP-owned agency has been appointed OOH agency for Star Plus, the entire Star Sports bouquet and the corporate business of Star India

    Kinetic wins big mandate from Star

    By A Correspondent

     

    Outdoor major Kinetic is on a winning spree. If it’s not awards, it’s clients. In a fiercely fought multi-agency pitch, Kinetic has bagged a “big mandate” from Star India.

     

    The WPP-owned agency has been appointed OOH agency for Star Plus, the entire Star Sports bouquet and the corporate business of Star India. This is a major win for Kinetic as it gives us invaluable experience in the entertainment and media business, said Suresh Balakrishna, CEO South Asia and Middle East.“We believe that we won it on the back of our logical strategic approach, creative output and most importantly, strong compliant, transparent processes,” said Balakrishna.

     

  • Skoda, Idea, Platinum Guild, Max Retail, Wrangler, Nike were a few clients supported this initiative

    Kinetic takes an initiative towards Sustainable environment

    By A Correspondent

     

    Earth’s Day is celebrated worldwide on 22nd of April to demonstrate support for environmental protection, where in; numerous events, seminars, initiatives are organized all over the globe. In order to contribute towards same Kinetic India has joined hands with their clients and media partners to take small initiative in this direction. On the day, Kinetic switched off the billboard lights and neons from 7pm – 8pm in eight metros on which their client campaigns are live contributing to saving around 22.70 Lac watt of electricity in an hour. Skoda, Idea, Platinum Guild, Max Retail, Wrangler, Nike were a few clients supported this initiative.

     

    On this occasion, Suresh Balakrishna, CEO – South Asia and Middle East commented, “Kinetic Worldwide is a corporate that is very aware of its social responsibility. Earth Day is just one such step in doing our bit for the environment and helping conserve it. We got a lot of support from our clients like Skoda, etc who have also contributed to the cause. You will see many such initiatives from Kinetic as the year rolls out.”

     

    Adding to above, Vaishali Banerjee – Managing Director, Platinum Guild India stated, ‘The Earth Hour, is an effective way to spread awareness on environmental issues. Over the past few years it has become important because this gives a chance for millions of people to take a stand and actually make a difference. We have joined hands with our partners Kinetic to show our support for this cause. Through this we are ensuring that we do our bit, in reducing carbon emission and save energy. We feel this will go a long way towards making this a better planet for our future generation to come”.

     

    Commenting on this initiative Skoda India Brand said, “A small step towards a big cause of creating a more sustainable environment for a better future”.

     

    Kinetic Future further pledges to take up yearly initiative of beautifying the space at Kolkata – Taratala Flyover in association with Hiland Greens and AMM. Delhi – Vodafone Belvedere Park Metro Station which will be enhanced with Green Initiative project by planting nursery and trees.

     

  • He will report directly to Global CEO Mauricio Sabogal who was incidentally Global CEO of BPN before getting into Kinetic

    Suresh Balakrishna quits IPG, to join WPP’s Kinetic

    By A Correspondent

     

    Suresh Balakrishna, CEO of the IPG Mediabrands agency BPN (short for Brand Programming Network) who also led media agency Initiative’s non-global accounts as well as Rapport, the out-of-home agency of the group, has resigned. He is set to join WPP’s out-of-home agency Kinetic India as CEO South Asia and Middle East in January 2016. For Balakrishna, although it’s a shift from a manifaceted CEO of a media agency to an essentially outdoorsy company, the regional role is definitely a huge plus. Plus his reporting will be directly to Global CEO Mauricio Sabogal who was incidentally Global CEO of BPN before getting into Kinetic.

     

    Confirming the development, Shashi Sinha, CEO – India, IPG Mediabrands said: “I am sorry to see Suresh go. He’s been a great asset to the company and an excellent professional.”

     

    Said Balakrishna: “I have had four very exciting and fulfilling years here. Having said that I am looking forward to my new role. WPP is the world’s largest advertising group and Kinetic is India’s largest OOH company, so taking an established company to greater heights in the South Asia and Middle East region will be a challenge which I am looking forward to.”

     

    Balakrishna who has donned many hats in media and advertising has been with IPG since January 2012.He will be with IPG till December 31.

     

  • It has created a logo that not only signifies movement and their innovative, creative, fun and bold spirit but also stand out as a perfect amalgamation of the properties put together

    Kinetic unveils new identity

    By A Correspondent

     

    Kinetic, the Out of Home specialist has decided to get quirky and stay connected to numerous client ideologies and millions of consumers in the outdoor space. It has created a logo that not only signifies movement and their innovative, creative, fun and bold spirit but also stand out as a perfect amalgamation of the properties put together.

     

    The new logo is designed on geometric patterns, symmetry and directional alignments formed with 3 forces of nature: Earth – Water – Air. The three forces put together create the ‘Kinetic energy’ and convert into ‘Moving Gears’. With this thought, the new Kinetic Logo in the form of gears not only portray Kinetic’s movement, but also convey the idea of connecting with each other.

     

    Similarly the 3 colors, Green – Turquoise – Pink symbolizes 5 pillars of Kinetic – Agile, Focused, Innovative, Passionate and Responsible. Kinetic connects consumers and brands in this increasingly interconnected world. The redesign is also a timely and effective symbol of our new programmatic offering.