MxMIndia

Tag: Kinetic WW

  • The association was to create brand awareness and showcase product quality through OOH and experiential media tiggering the amplification of activity

    Kinetic India executes outdoor innovation for Smartron srtphone

     

     

    Kinetic WW India has associated with Smartron srtphone, the Indian IoT-based smart device company. The association was to create brand awareness and showcase product quality through OOH and experiential media tiggering the amplification of activity.

     

    On breaking the OOH campaign, Amit Boni, VP Marketing & Sales, Smartron said: “For us, consumers are at the heart of whatever we do and we leave no stone unturned to make sure they have the best experience from the brand.  We have always believed in engaging with consumers beyond just product offerings. This unique flash mob was an effort towards connecting the brand with Millennials and Gen-Z consumers at a point where they least expected it. The activity which was a part of our OOH outreach for SRT phone launched earlier this quarter, brought a surprise to the audiences during the peak office hours thus making their morning entertaining and interesting. We are extremely pleased with the support from the Rapid Metro and the agency team which ensured that we got a great response from these early morning commuters in Gurgaon.”

     

    Speaking of this campaign, Saket Sinha, m/Six, (Leader – India) said: “We are happy to be associated with Smartron srtphone, a brand inspired by and dedicated to its celebrity investor and ambassador – Sachin Ramesh Tendulkar. We look forward to working with Smartron and have a strong belief that together we can create success and drive the premium brand story forward.”

     

    Added Suresh Balakrishna, Kinetic WW, CEO South East Asia & Middle East: “We at Kinetic are always looking for providing clients with new and exciting ways of reaching their consumers. In Smartron SRT we found a brand that lends itself for expression and wants to reach out to the youth. It was a difficult thing to pull off a flash mob during peak hours in Delhi metro!!” but it was a clutter breaker and worked for the brand.”

     

  • Aureus and Aviator set to usher in a new era for Out Of Home Advertising in India, say Kinetic bosses

    Kinetic makes OOH buying more scientific with ‘Aureus’ & ‘Aviator’

    By A Correspondent

     

    WPP-owned Kinetic WW India has launched a state-of-the-art OOH planning tool – Aureus and a specialised  airport division – Aviator. Aureus is a unique Out-of-home planning software with end–to–end solution right from brief to estimate while Aviator is a sepcialised division designed for planning and buying of Airport media.

     

    Said Suresh Balkrishana, CEO – South Asia & Middle East, Kinetic WW, during the launch on Thursday: “Kinetic WW is known for offering the best in class solutions and innovative solutions to a multitude of clients and brands. We have always kept our audience in the centre of planning and these initiatives map their travel pattern, and consumption of media. With the introduction of Aureus and Aviator, we are confident that the client experience will be enhanced as it will make the planning and buying process more accountable and logical. This is another step in our constant endeavour of offering world class services to our clients.”

     

    Speaking about Aureus, Paula Fernandez, Global Director – Head of Data Tools & Analytics, Kinetic WW, “At Kinetic we understand that our business needs to be driven by Data and Technology to provide a leading service. Aureus in India will drive better strategic capabilities to our solutions, as we integrate different sources of data to provide a better understanding of the media and the consumer landscape. This is the first stage of implementation of a system that is continuously evolving to adjust to the rapid changes of our industry. Following stages will include an improved integration with the market place to allow a seamless transaction with the vendors, and the implementation of more complex digital planning and buying capabilities.

     

    The unveiling happened in the midst of key Kinetic clients and select members of the A&M fraternity.