MxMIndia

Tag: KidZania

  • To lead marketing strategies of the company

    KidZania appoints Hasmukh Gorava as Marketing Head

    By Our Staff

     

    KidZania, the interactive educational entertainment, has announced the appointment of Hasmukh M Gorava as the Marketing Head. In his new role, Hasmukh will lead KidZania India’s marketing strategies.

     

    Said Rahul Dhamdhere, CMO – KidZania India on the appointment: “We are excited to welcome Hasmukh M Gorava as the Marketing Head. His extensive experience and strategic approach will undoubtedly enhance our marketing initiatives. Hasmukh’s commitment to driving brand visibility and consumer awareness resonates with KidZania’s mission to provide enriching experiences for children.”

     

  • Entails the development of the AI aviation academy

    Air India and KidZania enter multi-year partnership

    By Our Staff

     

    We still can’t forget the fun and excitement about going on the Air India plane erected in a garden in Mumbai’s Santa Cruz West. Thousands of kids would go to the garden, just for boarding the Air India. With time, no one really cared about the maintenance of the structure, and soon it was set to be dismantled. It had become such an eyesore that one stopped looking out for it.

     

    It was hence interesting to see KidZania India and Air India entering a multi-year partnership to power the aviation academy offerings at KidZania’s theme parks in Delhi NCR and Mumbai.

     

    Said Rahul Dhamdhere, the Chief Marketing Officer of KidZania India: “At KidZania, our core mission is to provide children with practical skills within an enjoyable and immersive setting. The partnership with Air India seamlessly fits into this mission, enabling children to explore the fascinating world of aviation while fostering their inquisitiveness and imagination. We are thrilled to partner with the flag bearer of the aviation industry, Air India, and firmly believe that this partnership will introduce fresh avenues for learning and entertainment for our young visitors.”

     

    Added Sunil Suresh, Head of Marketing, E-commerce, and Loyalty, Air India: “The Indian aviation industry is currently the third largest and the fastest-growing in the world that presents huge potential for growth. As an industry leader and a responsible organisation, we aim to create meaningful experiences for children, and inspire the upcoming generations of aviation professionals in what is perhaps the most exciting decade for India. Our endeavour perfectly aligns with KidZania’s innovative approach to educational entertainment, which makes this partnership special.”

     

    Sureshji, this is a good beginning, and we strongly recommend that you build multiple Air India parks across the country. Nothing like catching them young!

     

  • As Head of Strategic Partnerships

    Bhavesh Gajjar joins KidZania

    By Our Staff

     

    KidZania, interactive education and entertainment for children, has appointed Bhavesh Gajjar as the Head of Strategic Partnerships. In his new role, Bhavesh will be responsible for driving industry partnerships and fostering collaborations to enhance KidZania India’s offerings and expand its brand portfolio.

     

    Prior to joining KidZania India, Bhavesh was with Bennett Coleman and Co. Ltd. (Times Group) for 16 years before leaving the group as Branch Vertical Head for Retail, F&B and B2B verticals. He graduated in commerce from the University of Mumbai and went on to pursue an MBA in marketing from ITM Group of Institutions.

     

    Rahul Dhamdhere, CMO KidZania India said: “We are delighted to welcome Bhavesh Gajjar to the KidZania team as the Head of Strategic Partnerships. His extensive experience and strong leadership skills will be invaluable as we continue to forge industry partnerships. Bhavesh’s passion for innovation and his ability to drive sustainable business growth aligns perfectly with our business goals and the vision for KidZania India.”

     

  • To lead Strategic Industry Partnerships and Alliances

    Rahul Dhamdhere appointed CMO of KidZania

    By Our Staff

     

    KidZania India appoints Rahul Dhamdhere as Chief Marketing Officer effective from 10th January 2023. He will lead Strategic Industry Partnerships and Alliances, Group Sales and the Marketing departments.

     

    Dhamdhere, who has been working as Head of Marketing Operations at Nexus Malls for over the last five years, brings to the board his two decades of experience. He is a specialist in development and management of brands and has led the rebranding of several national brands including the rebranding of the Piramal Group and Nexus Malls.

     

    Said Mahendra Gambhir, Director of KidZania India: “We are pleased that Rahul Dhamdhere has accepted the position of Chief Marketing Officer at KidZania India. He has a broad and quite unique experience in Branding, Marketing & Communications which we believe will be very valuable for our company.”

     

  • Kids will get to role play as "Rescue Agents"

    Sony Yay launches pet rescue agency at KidZania

    By Our Staff

     

    Sony channel has announced its partnership with KidZania to launch a unique Pet Rescue Agency.

     

    Said Sujoy Roy Bardhan, Head of Marketing, On Air Promotions and Licensing, Sony Pictures Networks India, Kids’ Genre: “Pet welfare is extremely close to my heart. At Sony Yay it has been our constant endeavor to empower kids and further serve the purpose of reaching out to our audiences. The launch of the Pet Rescue Agency not just helps us to take another step in the same direction, but also helps us inculcate the right approach into the future citizens of the country.”

     

    Added Prerna Uppal, Chief Partnership Officer, KidZania: “KidZania has always envisioned providing children with an all-rounded multi-dimensional edutainment that contributes to the overall growth of their personality. By partnering with Sony Yay, a brand that believes in business with purpose, we not only aim at enabling children to explore what it is like being a pet rescuer but also instill in them values like care and compassion as well as a sense of responsibility towards pets. We believe that inculcating such crucial values at a young age can go a long way in empowering kids to build a better world for themselves in the future.”

     

  • Agency wins account for 'bindass' and the summer campaign for edutainment theme park, "KidZania

    Marching Ants bags two new clients

    By A Correspondent

     

    Creative agency Marching Ants Advt. Pvt. Ltd has expanded its portfolio of clients recently by winning the account for India’s first homegrown youth entertainment brand ‘bindass’ and the summer campaign  for edutainment theme park, “KidZania.

     

    Speaking on the inclusion of new clients in their roster, Co-Founder, Director – Creative Solutions at Marching Ants Advt. Pvt. Ltd Joy Ghoshal said, “We have been doing excellent work for our clients from the past 14 years. It is our pleasure to handle the creative duties for bindass, which is bringing about a revolution in entertainment for Young adults in the country and KidZania, who are globally acclaimed for their unique concept in edutainment category for kids. At Marching Ants, we constantly strive to creative impactful and memorable visual stories and we will continue to ensure high standards of work for all our clients.”

     

    Marching Ants has also been entrusted with the creative marketing duties of this year’s biggest Bollywood releases including Kick, Bombay Velvet, Bang Bang and Shuddhi, to name a few.

     

  • Edutainment brand KidZania is widening its umbrella in a significant partnership with Birla Sun Life Insurance for its Employment Centre to be set up in Mumbai

    Kidzania associates with Birla Sun Life Insurance

    By A Correspondent

     

    Edutainment brand KidZania is widening its umbrella in a significant partnership with Birla Sun Life Insurance (BSLI) for the Employment Centre establishment in the soon-to-open KidZania facility at R City Mall, Mumbai.

     

    The facility at Kidzania has various establishments with specific role-playing activities which kids can take up in the form of jobs. The Birla Sun Life Insurance Employment Centre establishment provides career development guidance and assistance to children looking for role-playing opportunities at KidZania. Supervisors will help the children identify their aptitude and also help make their first resume based on their passion and interests to identify activities for them. The centre will also encourage curiosity as it allows kids to understand better the 60+ activities available for them to experience. This exercise helps kids in their cognitive development by focusing their attention and thinking in their activity.

     

    Every child who fills out a profile and creates a resume will be provided with a printed copy of their resume to take home with them. At the end of an entire experience at KidZania, kids also get handed a Report Card that showcases all the activities that they have partaken at KidZania. Through the exercise of the resume and the report card the Birla Sun Life Insurance Employment Centre also acts as a facilitator for parents to discover, understand and eventually support their child’s true passion.

     

    Sanjeev Kumar, Director and CEO, KidZania India, said, “The association with Birla Sun Life Insurance is instrumental as it is in tandem with our philosophy of empowering kids to discover and fulfill their true potential. We at KidZania facilitate that belief and provide the platform for kids through interesting activities to identify their passions and interests just like adults identify their career options. KidZania gives them access to a powerful yet inspiring experience, to identify their tomorrow.”

     

    Ajay Kakar

    Ajay Kakar, Chief Marketing Officer, Financial Services Aditya Birla Group, said, “At Birla Sun Life Insurance we recognize that the children, today, have many career options to choose from and so it becomes difficult for them to recognize their real passion. KidZania gives the children an opportunity to explore and experience many a career options, in a fun way. We support this platform because it helps the children and parents recognize their real passion and talent.”

     

  • Tata group company Titan Industries is finalising a plan for an edutainment vertical to tap the country's 330 mn population under 15 years of age

    Tatas eye big foray into edutainment

    By Anshul Dhamija & Reeba Zachariah

     

    India’s oldest industrial house, the Tata Group, is sketching big plans for children’s edutainment market, a move signalling the tea-to-telecom conglomerate’s interest to tap business opportunities around the country’s 330 million population aged below 15 years.

     

    Bengaluru-based Titan Industries, a Tata Group company, is expected to finalize business plan for edutainment vertical, positioned as ‘after school education through gadgets and technology’, within a month, people familiar with the development said. This will be among the biggest growth drivers for watch and jewellery-maker, which is the fifth largest Tata firm by market valuation.

     

    The company’s new business division wants to develop a network of about 160 edutainment stores, expected to rake in more than $1 billion revenue by the end of the current decade. Titan scanned several business models targeted at the children’s market, including toy retailing, before narrowing its focus to edutainment stores.

     

    Titan’s edutainment business strategy will combine content with 3D and simulation technology with themes like ‘journey across time’, which sits well with the company’s watch business too. The company has prepared an extensive case study, with inputs from design architects, to be presented to the board of directors later this month.

     

    The edutainment business will be deemed to be formal only after the board approves it. A questionnaire to Titan Industries spokesperson remained unanswered at the time of going to press.

     

    Titan reported Rs 8,840 crore ($1.63 billion) revenue last fiscal powered by the watches and jewellery divisions. The company has explored plans to boost its top line revenue to $10 billion by 2020. The company, in which the Tatas hold more than 25% stake, closed the Friday trading on BSE almost flat at Rs 307.

     

    Tata Group companies with surplus cash on their books have been asked to draw up plans of how they would utilize their cash surpluses in adding value to shareholders. Titan had surplus cash of nearly Rs 800 crore at the end of last fiscal. The flagship edutainment stores will be more than 80,000 sq ft, located in the suburbs of the big metros, attracting investments of Rs 100 crore each. The stores in smaller cities will vary between 8,000 to 10,000 sq ft.

     

    Titan will start work on rolling out the initial stores in two southern metros, once the board approves the business plan.

     

    The $100-billion Tata Group’s interest in edutainment tracks the growing investments in this space. Last month, Bollywood star Shah Rukh Khan acquired 26% stake in the India franchise of Mexican edutainment brand KidZania, scheduled to open first store in a Mumbai suburb March next year.

     

    Source:The Economic Times

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