MxMIndia

Tag: Kids TV Network

  • Partnership with Cosmos-Maya brings homegrown IP – 'Kanha – Morpankh Samraat'

    Nickelodeon to air new IP on Sonic & Colors Rishtey

    By Our Staff

     

    Nickelodeon is all set to bring its recently announced 13th homegrown IP – ‘Kanha – Morpankh Samraat’ on Sonic. Nickelodeon will extend the show beyond its channel, and make way to the Viacom18’s Hindi general entertainment channel Colors Rishtey, thereby strengthening the kids’ franchise’s presence across different age groups and widening its impact.

     

    Speaking on the latest addition to its homegrown IP lineup, Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, said, “At Nickelodeon, we have consistently set category benchmarks, revolutionising entertainment for young audiences. We believe that introducing a show like Kanha – Morpankh Samraat will help kids connect to their roots through inspiring tales from our rich cultural heritage. As we embark on this remarkable journey, we remain dedicated to strengthening our franchise while simultaneously extending our content beyond our kids’ network on Colors Rishtey, thus reaching new heights and connecting with the minds of kids and families alike.”

     

    Anu Sikka, Head – Creative, Content, and Research, Kids TV Network, Viacom18 further added: “At Nickelodeon, we prioritize our young audience and strive to provide them with content that they truly enjoy. We have always broken the mould by bringing unique stories and endearing characters. While Kanha is an evergreen character, it’s time to bring back his tales in a new avatar that appeals to a wider audience. Our partnership with Cosmos-Maya further amplifies our commitment to creating groundbreaking content that sparks imagination and ignites young minds.”

     

    Megha Tata, Chief Executive Officer, Cosmos Maya said: “As Nickelodeon embarks on the journey to create a new world with their latest IP ‘Kanha – Morpankh Samraat’, we are thrilled to partner with them once again. This association strengthens our bond and reflects our commitment to delivering engaging and captivating content to young viewers. Together with Nickelodeon, we are excited to bring to life the adventures of Lord Kanha in an adolescent avatar.”

     

  • To be hosted by director Rohit Shetty and Thums Up as sponsors

    Colors to launch ‘Khatron Ke Khiladi 12’

    By Our Staff

     

    Colors is back with the 12th season of its premier show ‘Khatron Ke Khiladi’. It will be hosted by director Rohit Shetty and is produced by Endemol Shine India.

     

    Said Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18: “At Colors, it has been our continuous effort to deliver variety content through our fiction and non-fiction properties.  In the reality entertainment segment, we have pioneered different genres over the years that include dance, singing, talent, voyeurism, and we are once again delighted to bring back our action-based show Khatron Ke Khiladi. Last season the show broke significant records by becoming the no.1 Non-Fiction show in the Hindi GEC space and has received immense love from the viewers and sponsors alike. The excitement amongst the fans is palpable and we are looking forward to a super, action-packed new season,”adding: “We are elated to continue our partnership with Maruti Suzuki as our presenting sponsor, and welcome on board  ‘Charged’ by Thums Up as the powered by sponsor along with Ching’s, Amazon Prime and Hershey’s Kisses as the associate sponsors.”

     

    Added Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18: “Khatron Ke Khiladi presents a unique blend of action and entertainment that the viewers so eagerly look forward to every season. We are thrilled to return with another power-packed and adventurous season with the action maven Rohit Shetty as the reining host. He has been an integral part of the show and he will be adding his personal touch and expertise to some of the featured stunts. The new season will have many adrenaline-surging stunts performed by 14 feisty and popular mix of contestants. This time the contenders will be seen exploring new arenas of Cape Town  which will test their mental and physical tenacity like never before.”

     

    The show will air on Saturdays and Sundays at 9pm.

     

  • To air two new brand animated series for young Tamil viewers

    Colors Tamil partners with Nick to launch kiddie segment

    By Our Staff

     

    Colors Tamil has announced the launch of ‘Nick Neram’, a kids’ special segment, partnering Nickelodeon (which is run in India by Viacom18, the owners of the Colors network of channels). As a part of this special initiative, Colors Tamil will air Golmaal Jr and Rudra: Boom Chik Chik Boom, two brand new animated series.

     

    Commenting on the new shows, Rajaraman S, Business Head, Colors Tamil, said: “After the success of our current shows, we are elated to introduce two animated series to our lineup. While all our fiction and non-fiction shows have been popular among the Tamil viewers, we are now confident that Nick Neram will help us gain prominence among children as well. We are certain that this fresh, relevant, localised and compelling segment is another landmark for Colors Tamil in its journey to become the most preferred family entertainment channel in the Tamil entertainment space.”

     

    Speaking on synergising its content for Tamil viewers, Anu Sikka, Head, Creative, Content and Research, Kids TV Network, Viacom18, said: “At Nickelodeon, it has always been our endeavour to make our stories and characters to travel and reach out to a wider audience set. Tamil is an important market for our kids cluster and Colors Tamil’s popularity will help us establish a deeper relationship with our existing viewers while attracting new viewers with home-grown content that is relatable. We are excited on this integration with Colors Tamil and will continue to synergise and explore similar possibilities going forward.”

     

     

  • The channel went live on December 19, 2011

    Viacom18’s Sonic is 10

    By Our Staff

     

    Viacom18’s Sonic is celebrating 10 years of entertaining kids. It was launched on December 19, 2011 as part of the Nickelodeon franchise.

     

    Said Nina Jaipuria, Head of Hindi Mass Entertainment and Kids TV Network, Viacom18: “When we started our journey with Sonic a decade ago, we took a plunge in the highly competitive kids category. From then to now, Sonic has grown leaps and bounds. The success story of Sonic is a result of our kids first approach in driving innovation with pioneering homegrown content thus making Nickelodeon the leading franchise. We take great pride in Sonic’s success and are truly overwhelmed with the love it continues to receive from kids and advertisers alike. We are happy to have built a brand that is a destination that kids return to for their daily dose of entertainment and look forward to the next phase with enthusiasm and zeal.”

     

    To commemorate Sonic’s decade long journey, a special ‘Tenniversary’ campaign has been devised.

     

  • Ex-contestants Siddharth Shukla, Hina Khan and Gauahar Khan will also be seen playing a crucial role in the season

    Bigg Boss to take off on October 3

    By A Correspondent

     

    The fourteenth season of Bigg Boss will premiere on October 3 at 9pm only on Colors and stream on Voot Select.

     

    Talking about the show, Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, said: “Our endeavour at Colors has always been to provide our viewers with uninterrupted entertainment – refreshing and exciting content and Bigg Boss has been a testament to this objective year after year. The last 6 months have been unprecedented and it brought along with it unexpected challenges and changes. With ‘Ab Paltega Scene, Kyunki Bigg Boss Dega 2020 Ko Jawab’ as the theme for this season, our aim is to amp up the excitement and ensure viewers forget their worries and are reminded of their normal lives. Adding to the experience, the Bigg Boss fans will get to watch the episodes before television on our premium video-on-demand service Voot Select along with 24 hours exclusive access into the house. I would also like to thank our partners- presenting sponsor Mobile Premier League, powered by sponsors- Dabur Dant Rakshak Ayurvedic Paste & TRESemmé and Associate sponsor- Ching’s for their support and trust in brand Bigg Boss.”

     

    Added Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18: “This is a unique season of Bigg Boss – the pandemic has disrupted our daily lives and with Bigg Boss we attempt to bring back some sense of normalcy into our consumers’ lives, to try and truly cater to ‘ab scene paltega/’. With each season of Bigg Boss, we have introduced new and fresh elements and themes to make it more engaging and entertaining for our audiences and this year is no exception. The Bigg Boss house will reimagine a normal scenario that we all have been missing out on with the inclusion of a salon & spa, movie theatre, and shopping mall facilities for the contestants. We broke all viewership records the previous season. So there’s a lot to look forward to. This year too we plan to take our viewers along on a roller coaster ride and the show will have a big twist in the first 14 days and something super exciting will follow. The thrill will multiply as the lineup of contestants and the different characteristics they bring with them will surely become a great family and friend circle conversation. Salman Khan, who has been the most gracious host is back again and we can’t wait for the excitement to unfold.”

     

    Speaking about associating with Bigg Boss, Abhishek Madhavan, Senior Vice President, Growth and Marketing, Mobile Premier League (MPL), said: “Over the years, Bigg Boss has established an outstanding connect with the audiences and has earned itself a massive base of dedicated fans. Our association with the property gives us a great opportunity to reach out to those viewers and engage with them through the show. Just like Bigg Boss, our app also caters to a vast audience base which makes it a perfect fit. As one of India’s biggest skill-based gaming applications in India, it’s an honor for MPL to be associated with one of the biggest reality properties, Bigg Boss and we look forward to a great association.”

     

    Added Abhishek Rege, CEO, Endemol Shine India: “Endemol Shine India has over the years broken multiple records with Bigg Boss! The show has established itself as India’s biggest reality program, one we are extremely proud of. Given the challenges that we have faced this year, we have taken every precaution possible when it comes to the health, safety, and sanitization of the cast and the crew. This season’s contestants will be required to be under quarantine for a period and will be tested before going inside the house. The theme of the show will also reflect in the elements of the house to give the contestants a feeling of normalcy. We look forward to furthering our long partnership with COLORS and to yet another exciting new season.”

     

     

  • There will be 24-hour live feeds and digital first before-TV access on Voot Select

    Bigg Boss Season 14 to also air on Voot Select

    By A Correspondent

     

    As Season 14 of Bigg Boss 2020 is getting set to be back on Colors, there is news that Voot Select subscribers will get unlimited access from the ‘BB House’ and the episode will be streamed on Voot Select ahead of the TV airing. To coincide with this the subscription offer of Rs 99 per month has also been announced with an introductory price of Rs 499 per annum. The date of the launch of the reality show has not yet been disclosed.

     

    Said Nina Elavia Jaipuria, Head- Hindi Mass Entertainment and Kids TV Network, Viacom18: “Bigg Boss today has grown to become a phenomenon in the country. The following and viewership the show receives continues to grow each year and it is truly the fans that make it happen. The last season was a tremendous success, trending on social timelines while also creating new viewership records in the category. While this year has been tough on everyone, we believe that it is only fair to the shows fan’s and our viewers that we return with a brand-new season 14 that will heighten spirits and delivers on an unmatched and thrilling entertainment experience. We look forward to launching yet another milestone season thus keeping our viewers engaged and happy as always.”

     

    Added Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18: “Bigg Boss is not just a show but an extravaganza that drives pop culture and conversations in this country.  The show has every year garnered unparalleled patronage from our viewers and partners, each seeking to be a part of the category-defining show.  This year we know that our audience had to face many challenges.  But the new season of Bigg Boss will serve as a perfect antidote and give a fitting retort to 2020 – Ab Paltega Scene, Kyunki BB dega 2020 ko Jawaab being the intent. Like every year we intent on bringing to life a winning mix of concepts, celebrities, and stress buster entertainment – A sensational show that each of our true blue Bigg Boss fans will not want to miss any moment of.”

     

    Speaking on the digital for proposition of the iconic show Gourav Rakshit, Chief Operating Officer, Viacom18 Digital Ventures, said, “ At Voot Select, we have ensured that our viewers are engaged and entertained with content that is a premium, exclusive, and diverse. Bigg Boss is one of India’s most-watched shows and commands a following and fandom that is unmatched. Taking our digital-first strategy a step forward and keeping in sync with our viewers growing demands, viewers and Bigg Boss’ Asli Fans will have access to daily episodes before it airs on television. With a watch first, watch non-stop & watch super-exclusive proposition, we look forward to showcasing yet another exciting and larger than life season of Bigg Boss for all our premium subscribers.”