MxMIndia

Tag: Kiddopia

  • The campaign has been created by Rakesh Hinduja’s yet-to-be-launched outfit

    Kiddopia unveils ‘Learning Ka New Tareeka’ for preschoolers in new campaign

    By A Correspondent

     

    Kiddopia, a learning product for preschoolers, is now being launched in India.

     

    Kiddopia is a COPPA-certified by kidSAFE and has an integrative learning approach with curriculum-linked math, language skills, general knowledge, creativity and roleplaying, and social environmental learning. It engages kids with interesting characters and interactive gameplay while being educative. The campaign has been created by Rakesh Hinduja’s yet-to-be-launched outfit.

     

    Speaking about the campaign, Anshu Dhanuka, Co-Founder, Kiddopia said:  “Kiddopia is a culmination of intense passion to make meaningful content for kids, which will not only delight them but also bring educational value in the lives of young learners for their all-round holistic development. Saurabh, Rakesh and team have brought out our intent to life beautifully. I’m sure parents will resonate with the campaign and be excited to give Kiddopia a try.”

     

    Added Rakesh Hinduja: “For us, the work always comes first. Kiddopia is a great product with a compelling story, and our job was to come in with a robust understanding of the parenting mindset. Parents love tracking and seeing their kids’ progress; it is no longer about that annual report card but about seeing your child grow every day. Our campaign is about everyday pleasant surprises in this parenting journey.”

     

     

  • The gamified edtech venture is now reported to be witnessing an annualised run rate of Rs 175 crore

    Nazara completes majority stake acquisition in Kiddopia

    By A Correspondent

     

    Nazara Technologies Limited, a leading gaming and sports media company, has completed its majority stake acquisition of 51% in Paper Boat Apps by issuing Nazara shares worth Rs 43 crore as part of its final tranche of the transaction. Paper Boat Apps are developers of the popular ‘Made in India’ app Kiddopia catering to young children in the age bracket of two to seven years in age.

     

    This is Nazara’s second transaction in the year 2020 after undertaking a majority stake-holding in fantasy platform, Halaplay Technologies last month. This transaction is part of the Rs 83 crore stake deal  to acquire majority in Paper Boat Apps valuing the company in excess of Rs 150 cr.

     

    Since the initial funding, Kiddopia has seen over 300% growth in revenues and is now witnessing an annualised revenue run rate of over Rs 175 crore.

     

    Said Nitish Mittersain, Founder and MD, Nazara Technologies Ltd: “Gamified edtech is the only way to deliver high quality learning to young kids on digital devices. Kiddopia is a perfect example of this overlap between gaming and learning and their popularity amongst parents and kids speaks for itself. Nazara is very happy to add Kiddopia to our portfolio catering to over 100 million monthly active users on our network.”