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Tag: Khushboo Solanki Sharma

  • New TVC features actor Pratik Gandhi

    Zero Gravity Communications films for Venus Infrastructure & Developers

    By Our Staff

     

    Venus Infrastructure and Developers has launched a new ad campaign on its latest property offering, Stratum, featuring Pratik Gandhi. Conceptualised by Zero Gravity Communications, the ad titled ‘Big Bull of Business Destinations’ reinforces the significance of nostalgia associated with a particular location in our lives.

     

    Said Rajesh Vaswani, Founder and Director, Venus Infrastructure and Developers: “Ahmedabad is rapidly developing as a major city due to infrastructural developments and growth of real estate. We, as realty players, can play an instrumental role in contributing to the growth story of Ahmedabad & Baroda through our best-in-class offerings.”

     

    Added Khushboo Solanki Sharma, Founder, Zero Gravity Communications: “We are proud to partner with Venus Infrastructure and Developers in their vision to redefine the realty landscape in Ahmedabad and Baroda. Their idea behind this campaign is to make Stratum, their upcoming futuristic commercial project, synonymous with Nehru Nagar, the heart of Ahmedabad. The key challenge was to highlight the value propositions of Stratum as a futuristic workplace for next-generation millennials,  as the project is still under construction. This concept is brought to life by portraying the generation of millennials who are carrying forward the legacy of their families with their businesses in Nehrunagar for a long time.”

     

  • The agency is based in Ahmedabad

    Zero Gravity bags digital mandate for Red Hunt

    By A Correspondent

     

    Zero Gravity Communications has bagged the national digital media duties for Red Hunt post a multi-agency pitch.

     

    Said Khushboo Solanki Sharma, Founder of Zero Gravity Communications: “We are indeed delighted to find an opportunity to work with such an experienced team at Adjavis Venture Limited. Red Hunt is an up-and-coming brand in the fast-growing FMCG men grooming category. The challenge is to explore new opportunities that digital media platforms can provide to brands in India and the International market. We have outlined a creative strategy, best media mix, and are looking for ROI driven digital action plan that helps the brand portfolio within the targeted audience – youth. We will be closely looking at behaviour economics in the target audience that helps connect with sales and larger brand building. Let’s #gethunted.”

     

    Added Shail Patel, Director at AVL is the brain behind this new brand Red Hunt: “Having launched the men’s range nationally with a communication targeting the youth of today, it was observed that in the men grooming category it’s important to tap the digital space. Digital space is where the youth of today spends a considerable amount of his time. This is the place to tap the potential target audience at one to one. We were looking at various agencies who can help the brand to tap this space. An agency that understands this space, the consumer mindset and subsequently takes this understanding to this consumer most effectively. In this connection, we felt Zero Gravity Communications run by a team of young and energetic people could deliver better and together we can build brand Red Hunt. We are really looking forward to a fruitful association in creating brands which are our DNA.”

     

     

  • The brand has adopted ‘Dare to resist’ as its core positioning and is targeted towards the young millennials

    Zero gravity unveils latest ad film for Cornado

    By A Correspondent

     

    Ahmedabad-based Grainspan Foods has launched a corn snack called, well, Cornado and launched a campaign by Zero Gravity Communications to promote it.

     

    The brand has adopted ‘Dare to Resist’ as its core positioning and is targeted towards millennials.    Said Khushboo Solanki Sharma, Founder of Zero Gravity Communications: “It is always a challenge when you are launching a product; you have to be mindful of so many different factors that will impact the business. As they say the first impression is the last impression. Mindful of our young target audience, they like the adrenaline rush, challenges and are very spontaneous. We tried to depict such characteristics that blend perfectly with our brand,”