MxMIndia

Tag: Khushboo Sharma

  • To inspire people to take action for better health

    Mybyk bicycle-sharing service launches campaign

    By Our Staff

     

    Mybyk, the bike rental and sharing app, launches the ‘Let’s Unlock’ campaign with comedian Manan Desai to introduce and explain Mybyk and its features. The startup has commissioned marketing agency Zero Gravity Communications for this campaign.

     

    Said Arjit Soni, Founder & CEO, Mybyk: “We believe bicycles are a great way to move around for short commutes of up to 1-2 km. For long commutes, we have partnered with Smart City Ahmedabad to set up a network of Drop & Pick bicycle stations for seamless first and last-mile connectivity.”

     

    Added Khushboo Sharma, Founder, Zero Gravity Communications: “Mybyk is not in the business of cycles; it is in the business of cycling. The brand is encouraging individuals to use cycling for their different daily commute needs. Having worked with the brand since its inception, we have an in-depth understanding of consumer behaviour.”

     

     

  • Will help the brands penetrate advanced markets and generate digital curiosity

    Zero Gravity onboards three clients

    By Our Staff

     

    Zero Gravity Communications has closed three new brands from a diverse portfolio of industries. The clients onboarded are Milacron India Pvt Ltd, Saffron Lifestyle Traders Pvt. Ltd. and Gujarat Terce Laboratories Limited. The agency will help the brands penetrate advanced markets and generate digital curiosity and traction for them.

     

    Said Khushboo Sharma, Founder and CEO, Zero Gravity Communications: “Since March 2020, we have been swinging our bats on the most unexpected spinning challenges. The stress Covid induced in the buyer patterns and on the market has had a severe impact on the traditional marketing channels, client-agency relationships, media mix and the approach towards advertising. Today, performance-driven advertising in the forefront. As an agency focused on scaling, expanding and relearning to be relevant and result-oriented, we take pride in our solution-driven approach. Though pandemic has made everyone craving new business, we have learnt to be selective and more careful in choosing new clients. Finding the best-fit clients who have a vision and takes effort in choosing the right agency is better than an easy account win.”

     

  • Weaves story of Pratik Gandhi’s journey with tagline ‘Sangharsh Ka Saathi’

    Zero Gravity launches TVC for Jivraj9 tea

    By Our Staff

     

    Jivraj9 Tea has launched its latest campaign titled “Sangharsh Ka Saathi”. Zero Gravity Communications, the agency behind the campaign was brought on board with digital mandates for the brand since 2020. ZGC re-conceptualised Jivraj’s tagline – ‘Sangharsh ka Saathi’ and built it around Pratik’s real-life story.

    Said Pathik Shah, Executive Director of the Jivraj9 Tea Group: “Each life has its own journey with a distinct path and our brand is playing a tiny part in that journey. Tea is such an integral part of people’s life especially in India, & I am glad how we are successfully raising the bar with passing time by maintaining the particular quality & standards of aroma & taste.”

    Added Khushboo Sharma, Director of Zero Gravity Communications: “Pratik Gandhi has been widely acclaimed nationwide for his recent web series but the grind behind it is unknown and it depicts the tagline – “Sangharsh ka Saathi”. While working on this concept we couldn’t think of a better fit to start our first campaign in this series. The additional aligning factor was Jivraj9 and Pratik Gandhi both come from Surat. Going forward we will be looking at building more such stories and weaving our brand communication around it.”

     

     

  • … in the pandemic-led lockdown

    Zero Gravity onboards 7 new clients

    By A Correspondent

     

    Ahmedabad-based Zero Gravity Communications has reported seven new clients in the pandemic-led lockdown.

     

    Said Khushboo Sharma, Founder& CEO, Zero Gravity Communications, credited her team #theideapeople for this remarkable success.”The COVID-19 pandemic has demonstrated the resilience and adaptability of integrated marketing consultancies. We foresee agility and out-of-the-box thinking to become enablers to navigating exigencies. Upon the imposition of the lockdown, our team worked virtually and brainstormed on strategy and creative ideas that had the potential to resonate with consumers. We channelized our energies into digital as it had gained currency during this unprecedented time. Our collaborative efforts and perseverance lead to our success. We intend to redefine the communication landscape by evolving continuously to cater to changing tastes and preferences of consumers.”

     

    The new addition to its clientele includes Nimba Nature Cure, Roastea, Clear Water, Jivraj 9, Asia NEI from the CK Birla Group, Clearth, Hyginelabs and Troikaa Nutrascience.

     

     

  • This accreditation will enable Zero Gravity Communications to deliver measurable results

    Zero Gravity now part of Facebook managed agency partner program

    By A Correspondent

     

    Zero Gravity Communications has recently associated Facebook managed agency partner. This accreditation will enable Zero Gravity Communications to deliver measurable results, provide end to end Facebook family apps marketing support with the help of an experienced workforce.

     

    Khushboo Sharma

    Said Khushboo Sharma, Director and Founder, Zero Gravity Communications: “This came at such a crucial time, a time when nation-wide lockdown has changed the way we look at business and economy. The digital landscape is the only all-pervasive way the brands will be able to communicate with masses. Digital mediums are going to play a very crucial role and this partnership will now help us serve our clients better.  We are thrilled to get this distinction from Facebook which will motivate us to move a step further towards our goals.”

     

     

  • The agency would be driving the entire gamut of digital activities from strategy to execution for the B2C business of Arvind Ltd

    Zero Gravity bags digital mandate of Arvind’s B2C biz

    By A Correspondent

     

    Zero Gravity Communications, the Ahmedabad-based branding and marketing agency recently won the digital mandate of Arvind’s B2C business of Shirting and Suiting Fabrics and The Arvind Store following a multi-agency pitch.   The agency would be driving the entire gamut of digital activities from strategy to execution for the B2C business of Arvind Ltd.

     

    On the occasion, Raunaq Sharma, Vice President Marketing, Arvind Ltd. said: “Zero Gravity Communications reflected a deep understanding of the brand philosophy and their strategy resonated with our business goals. We are looking forward for them to successfully drive our key brand messages in the region.”

     

    Added Khushboo Sharma, Founder of Zero Gravity Communications: “The fashion retail landscape stands at the cusp of transformation due to changing preferences of customers and the proliferation of technology. We aim to develop brand loyalists through extensive and effective digital engagement and content production. Arvind has a massive presence in the market, but an entire segment that is virtually driven needs to be tapped to its fullest potential. And we believe, that is exactly what drove them to our agency.”