MxMIndia

Tag: Kevin Swanepoel

  • Or the Abby One Show Awards, as they are called now

    Awards Governing Council announced for for Abby 2024

    The Advertising Club and Advertising Agencies Association of India have announced the Awards Governing Council (AGC) for the 2024 edition of the annual awards.

    Representing Advertising Club:

    1. Ajay Kakar, Chairperson, Awards Governing Council, Abby One Show Awards 2024 and Managing Committee Member, The Advertising Club
    2. Dheeraj Sinha, Group CEO – India and South Asia, FCB, and Co-chair Awards Governing Council, Abby One Show Awards 2024
    3. Ajay Chandwani, Managing Committee Member, The Advertising Club
    4. Alok Lall, Executive Director, McCann World Group India
    5. Sonia Huria, Head Communications – APAC, Prime Video
    6. Subramanyeswar S., Group CEO, MullenLowe Lintas Group & Chief Strategy Officer – APAC, MullenLowe Global

     

    Representing Advertising Agencies Association of India:

    1. Prasanth Kumar, President of the Advertising Agencies Association of India and CEO of GroupM, South Asia
    2. Jaideep Gandhi, Chairperson, Goafest 2024
    3. Mohit Joshi, CEO, Havas Media
    4. Sam Balsara, Chairman, Madison World
    5. Rohit Ohri, FCB Global Partner
    6. Anupriya Acharya, CEO South Asia, Publicis Groupe

    Speaking on the AGC, Rana Barua, President of The Advertising Club, said: “Over the years the Abby One Show Awards has not only honoured creative excellence but has helped strengthen South Asia and especially India’s position in the global arena. It is imperative that we turn the spotlight on work that is deserving, innovative and socially and culturally relevant with creativity at its heart. The awards has encouraged talent and brought to light work that was impossible to even imagine. We are excited for this edition and are certain that the Awards Governing Council has a tough task at hand given the level and amount of work showcased over the last year.”

    Added Prasanth Kumar, President of the Advertising Agencies Association of India: “The Abby One Show Awards has evolved, becoming a level playing field not just for India but the entire South Asian region. We have witnessed agencies and brands of all sizes put their best foot forward, and have been humbly surprised with the kind of work that this region is home to.  We are confident that the awards will continue to empower the creative community and provide them with a global stage to showcase innovation and insight behind their creative communication.”

    Said Ajay Kakar, Chairperson, Awards Governing Council, Abby One Show Awards 2024: “The Abby One Show Awards continue to bring the spotlight on great ideas that manifest into great work. I am humbled by the opportunity to Chair the Awards Governing Council, that comprises stalwarts of our industry. An award, I believe, is as good as the Jury that judges it. So, the AGC is committed to have a stellar line-up of jury chairs and jury members, who have earned their spurs at a global and local level. They will help identify and recognise the best of best that the industry has created, this year. The Abby One Show Awards 2024 will continue to encourage, empower and accredit work to find its rightful place at a domestic level, and as a stepping stone to the global stage.”

    Added Kevin Swanepoel, CEO of The One Club for Creativity: “It is with great enthusiasm that we continue our association with The Advertising Club for the Abby Awards. What The One Show brings to the Abby ABBY Awards is a legacy of integrity, a reputation that resonates worldwide. Last year’s collaboration with the Abby Awards has pushed the creative envelope further, setting new benchmarks in recognising and celebrating creative excellence. We are delighted to be a part of this property that fosters a culture of excellence in the creative industry and are excited to witness deserving campaigns being honoured with an Abby.”

    Said Jaideep Gandhi, Chairperson, Goafest 2024: “Goafest and the Abby One Show Awards have over the years crafted a premiere position bringing together the industry to learn, unlearn and celebrate. Like past editions, this year too we are confident of witnessing work that goes on to set new benchmarks of their own. While we are looking forward to a diverse creative showcase, we are confident that the task won’t be as easy for our jurors and AGC given the level of competitiveness.”

    Jointly organised by Advertising Agencies Association of India and The Advertising Club, Goafest 2024 will be held on May 29 to 31, 2024 at Grand Hyatt hotel, in Bambolim, Goa.

  • BBDO, DDB Mundra Group and TBWA\India

    Three Omnicom agencies to host Portfolio Night 2022

    By Our Staff

     

    Three Omnicom agencies – BBDO India, DDB Mundra Group and TBWA\India – will be co-hosts for The One Club for Creativity’s global in-person Portfolio Night 2022 in Mumbai on June 2.   In addition, the agencies will co-host an online Pan-India Portfolio Night on June 1 for those outside of Mumbai.

     

    Established in 2003, Portfolio Night has long been recognised as the world’s largest advertising portfolio review programme.  This fast-paced evening of advice, networking and recruitment takes place in cities around the world on the same date to help the next generation of creative talent entering the industry.

     

    Said Kevin Swanepoel, CEO, The One Club for Creativity: “Portfolio Night is a unique global event that serves as a high-visibility opportunity for agencies and creative directors to give back to the industry by guiding the earliest steps of future copywriters, art directors and technologists.  We are very grateful to BBDO India, DDB Mundra Group and TBWA\India for working together to make this important global event possible in person in Mumbai and virtually for all of India.”

     

  • Association to bring in global standards of judging, jury selection and transparency

    Ad Club joins hands with The One Show for Abby

    By Our Staff

     

    Abby, the awards presented by The Advertising Club, has joined hands with The One Show, the leading global awards program in advertising, design and digital marketing. Notes a communique: “The association creates a new gold standard in recognising and awarding the region’s best creativity by bringing global standards of judging, jury selection and transparency to the already revered and established Indian awards brand.

     

    Kevin Swanepoel
    Kevin Swanepoel

    Speaking on the association, Kevin Swanepoel, CEO of The One Club for Creativity, said: “As the world’s premier non-profit advertising and design awards programme, The One Show is delighted to be associated with the Abby Awards of the Ad Club. The One Show is committed to raising the bar on creative judging standards all over the world. With India already a rising new global creative powerhouse, the Abby Awards will further add shine to a very respected domestic creative program.”

     

    Partha Sinha
    Partha Sinha

    Added Partha Sinha, President, The Ad Club: “Abby’s has been India’s mainstay for 56 years when it comes to recognising creativity & innovation across the communication industry. We wanted to add more heft and give Abby’s a place on the global stage it so well deserves. The association with ‘The One Show’ will enhance our judging standards to match global best practices, help in selection of juries and raise levels of transparency in the entire awarding process.”

     

    The Abby Awards will represent the South Asia region that includes India, Sri Lanka, Nepal, Bangladesh and Pakistan and has been doing so since 2004.

     

    In keeping with contemporary trends today, the Abby will include categories such as Direct, Design, Digital, Mobile, Technology, Still Craft, Digital Craft, Radio Craft, Video Craft, Brand Activation & Promotion, Branded Content & Entertainment, PR, Broadcaster, Publisher making it a total communication award in the true sense of the word.

     

  • The One Show 2020 and ADC 99th Annual Award winners to be announced with high-quality streaming events

    The One Club moves Creative Week 2020 online

    By A Correspondent

     

    Given the uncertainty around the spread of COVID-19 in the United States, The One Club for Creativity announced all in-person Creative Week events will move online for 2020. The events were scheduled to take place in a number of New York venues from May 11-15.

     

    The nonprofit organisation will replace the in-person One Show, ADC 99th Annual Awards and Young Ones Student Awards ceremonies with streaming events to announce Pencil and Cube winners to the global creative community. Online versions of awards ceremonies and other related content are being discussed, with details to follow in the coming weeks.

     

    The changes to Creative Week will apply only to the 2020 edition, with all events and awards show ceremonies returning in 2021.

     

    Kevin Swanepoel

    Said Kevin Swanepoel, CEO, The One Club: “With so much uncertainty at the moment, the prudent step is for us to extend our stance of not putting people at risk. We switched from in-person to online judging last week, and this change with Creative Week is driven by the same abundance of caution for the well-being of the creative community,” adding: “The mission of The One Club is to support the global creative community. Investing in premium streaming content offers an exciting opportunity for us to reimagine what Creative Week can be, connect with the agency and brand worlds at large and celebrate the year’s best work on a global scale.”

     

    “Award shows are an important gauge of industry trends and who is doing the best work,” Swanepoel said. “However, they should never be put before people’s health and safety.”

     

     

  • It’s a groundbreaking initiative to help cut spends, but will agencies not submit an entry that doesn't make the Shortlist grade?

    Will adland buy Shortlist?

     

    By A Correspondent

     

    It’s an initiative that will help agencies manage costs in the area of awards entries. Entries to awards – especially the international ones – cost loads of monies, and in times when agency budgets are shrinking and client fees are touching a new low, this could well be a, well, Whattan Idea Sirji development.

    So basically there will be a group of 27 judges – Indian and international – all of who have been on the juries of major awards – who will tell agencies in confidence if their entry has it to win a metal in the global or desi awards.

    There’s a small catch though: in order to save big monies, you need to pay small monies. So in order to get the expert view from The Shortlist’s jury, you need to pay Rs 4000 per entry. The decisions of the jury will be confidential and there will be no awards event, release of lists etc.

    Rajesh Kejriwal

    Rajesh Kejriwal, Co-founder and CEO, Kyoorius is ecstatic about the idea. “All the people in the agency business we spoke with – CCOs and even CFOs – love the idea. Awards are expensive investments – the reasons for entering an award show are many. As the economic climate in which agencies operate gets tougher, wiser decisions have to be made to ensure better ROI. The Shortlist provides valuable feedback and validates what eventually can or should be entered into awards shows.”

    The smart businessman that Kejriwal is has perhaps hit a winner idea. The communique that his office sent us was loaded with near-endorsements. Josy Paul, Amer Jaleel, Santosh Padhi, Bobby Pawar… all the gods of the business. And since it’s Kejriwal and Kyoorius, obviously the blessings of Ogilvy will also be there.

    The Shortlist has been set up in partnership with Zee Entertainment Enterprises Ltd, and with the support of The One Club For Creativity, organisers of the One Show and the ADC Awards. Kyoorius has now allied with The One Show to power its awards. It was earlier tied up with D&AD.

    Said Kevin Swanepoel, CEO, The One Club for Creativity: “The Shortlist is a highly useful new resource that will greatly assist creative directors as they determine their awards show entries. The decision to enter a piece of work to an award show must be well thought-through, and The One Club has worked closely with Kyoorius to develop this platform to help agencies make that determination. The Shortlist utilises a robust evaluation process, designed specifically to provide an actionable audit. At the end of the process, creative directors will have greater confidence in then submitting their ‘shortlisted’ work to The One Show global awards.”

    The question though we had is will agencies respect the decision of The Shortlist jury and not submit an entry that has not been found to be awards-worthy? We spoke to a few people who had heard of the initiative and while they are hoping that the idea works, they are unsure if they will actually accept the Shortlist jury decision if they reject a creative.

    Said one creative biggie requesting anonymity: “It’s great when they say ‘yes’ to a creative, but if they reject it, then there are larger issues at play. Keeping the client happy, taking care of the egos of the creative team, etc etc.” Added another: “It’s a CFO-friendly agency and most agencies – especially the networked ones – are managed by accountants. But we must remember that it’s finally a creative idea. I think Year 1 is going to be a wait-and-watch one. We will all see how it has worked.”

    Details on the call for entries, categories, submission guide and jury to be revealed soon at theshortlist.kyoorius.com. The evaluation of entries to The Shortlist will be announced in February 2019.

  • For the first time, The One Show will accept submissions for the coveted Green Pencil

    Santosh Padhi & Harshit Jain to judge at One Show

    By A Correspondent

     

    The One Club for Creativity has announced that Santosh Padhi and Harshit Jain will serve as judges for The One Show 2019. Nearly 200 highly qualified creatives representing 26 countries will judge work from around the world.  While Jain, Chief Growth Officer, McCann Worldgroup, currently in London, will be a judge for Health Wellness & Pharma category, Santosh Padhi, Co-founder and Chief Creative Officer, Taproot Dentsu, Mumbai will judge enties in Print & Outdoor.

     

    “The quality of jurors has long been a hallmark of The One Show”, said Kevin Swanepoel, CEO, The One Club for Creativity. “This year’s gender balanced juries consist of the industry’s top tier of creative thinkers and doers from around the world. They will judge work through the lens of creativity of ideas and quality execution, and use our robust judging platform featuring proprietary, state-of-the-art voting and scoring technology.”

     

    For the first time this year, The One Show will accept submissions for the coveted Green Pencil, recognizing excellence in environmentally-conscious advertising and design. In past years, the award was based on nominations.

     

     

  • Assumes title set by The One Club for Creativity and The 3% Movement

    FCB’s Gayatri Sriram only Indian to assume ‘Next Creative Leader’ title

    By A Correspondent

     

    Gayatri Sriram

    The One Club for Creativity and The 3% Movement, the advertising industry voice for gender equality and diversity overall, announced the 10 winners of their joint Next Creative Leaders global awards programme for 2018 at this year’s 3% Conference in Chicago.

     

    Among this year’s winners is Gayatri Sriram, digital creative head at FCBUlka in New Delhi. Developed collaboratively by the organisations in 2015, Next Creative Leaders identifies and celebrates talented creative women who are making their mark with both great work and a workplace perspective on diversity that helps change the industry for the better. While most of the 2018 honorees currently work in the US, the programme has a strong global element with three winners located outside the US and half of this year’s winners originally from other countries.

     

    The winners for 2018 are:

    Nedal Ahmed, copywriter, Droga5, New York, NY, USA

    Lama Bawadi, copywriter, Leo Burnett, Beirut, Lebanon

    Maddy Kramer, art director, Saatchi & Saatchi, New York, NY, USA

    Julie Matheny, associate creative director, Droga5, New York, NY, USA

    Mietta McFarlane, copywriter, Droga5, New York, NY, USA (originally from Sydney, Australia)

    Krystle Mullin, associate creative director, RPA, Santa Monica, CA, USA (originally from Toronto, ON, Canada)

    Evelina Rönnung, art director, Forsman & Bodenfors, Stockholm, Sweden

    Jessica Shriftman, art director, Wieden+Kennedy, New York, NY, USA

    Gayatri Sriram, digital creative head, FCBUlka, New Delhi, India

    Lizzie Wilson, associate creative director, McCann New York, NY, USA

     

    Said Kevin Swanepoel, CEO, The One Club: “The One Club for Creativity has a long-standing commitment to providing programming that helps solve the industry’s diversity problem as opposed to just talking about it. We created our own Inclusion and Diversity Department nearly a decade ago, and are proud to support programs like Next Creative Leaders that identify, elevate and give voice to those who are making a real difference. They are the ones who are opening the door and inspiring the next generation of women who follow in their footsteps.”

  • Portfolio Night 14 will be held at the Prabhadev, Mumbai campus of ecoleintuit.lab

    Whyness & The One Club announce Portfolio Night 14 on May 23 in Mumbai

    By A Correspondent

     

    Whyness and The One Club for Creativity announced May 23, 2018 as the date for Portfolio Night 14 (http://www.portfolionight.com/14/) to be held at the Mumbai campus of ecoleintuit.lab

     

    As always, Portfolio Night is a fast-paced evening of advice, networking and recruitment that takes place in maycities across the globe on the same date to help the next generation of creative talent entering the industry. The programme enables some of the best creative directors to meet and mentor the leaders of the future in industry hubs around the world. The programme also includes Portfolio Night All-Stars, where the young creative with the best portfolio from each city will be flown to New York later this year, all expenses paid, to work as a team on a creative assignment for a major global brand.

     

    In Mumbai, Whyness will organise and lead Portfolio Night working closely alongside The One Club for Creativity’s Portfolio Night global team. Speaking about this collaboration, Ravi Deshpande, Founder and Chairman, Whyness and ecoleintuit.lab said: “The creative industry is right in the eye of a storm that’s changing the very definition of creativity, and the onus of spotting potential talent, and nurturing it is upon us. This needs to be done with care, as old rules are now redundant. This is something I believe in deeply, through our unique ecosystem of Whyness and ecoleintuit.lab as well as at a personal level. So the opportunity seemed like a natural extension to take Portfolio Night in Mumbai to its fullest potential.”

     

    “Portfolio Night is a unique global event that serves as a high-visibility opportunity for agencies and creative directors to give back to the industry by guiding the earliest steps of future copywriters, art directors and technologists,” said Kevin Swanepoel, Chief Executive Officer, The One Club.  “The benefits also run both ways: Portfolio Night has become a crucial tool for agencies in recruiting top young talent, provides agencies with recognition from local industry peers and gives them a place on the global stage as the ad world tunes in to this one-of-a-kind event.”

     

    Tickets for young creatives interested in attending Portfolio Night 14 will be available in April. For more information about Portfolio Night 14, please visit http://www.portfolionight.com/14/.

     

  • Under the agreement, The One Club will also contribute to the composition of the jury for all future editions of Kyoorius Creative Awards

    Kyoorius announces partnership with The One Club

    By A Correspondent

     

    Kyoorius Group announced it has formed a partnership with The One Club for Creativity, a leading global non-profit organisation behind The One Show, ADC Annual Awards and other programming, to serve as the club’s official representative in India. It may be recalled that Kyoorius had tied up with D&AD,  a relationship it phased out from last year.

     

    Under the agreement, The One Club will also contribute to the composition of the jury for future editions of Kyoorius Creative Awards, as well as provide the club’s judging process and proprietary back-end voting technology platform.

     

    In this new partnership, Kyoorius will work closely with agencies, media and the creative community in India to support and promote the club’s awards programmes including The One Show, ADC Annual Awards, Creative Week, Young Guns, Young Ones student awards, One Screen Short Film Festival, Creative Hall of Fame and others.

     

    In addition to these awards and recognition initiatives, The One Club for Creativity also gives back to the creative community through nearly 20 programmes throughout the year representing its four pillars: Education, Inclusion & Diversity, Professional Development and Gender Equality.  Programming includes Creative Boot Camps and Portfolio Nights for young creatives, Creative Leaders Retreats for senior creatives, Executive Creative Summits for agency founders/CCO/managing partners and more. Kyoorius will work with agencies throughout India to sponsor local versions of these and other One Club programming starting in 2018.

     

    “India is a very important market for the global advertising industry, and for The One Club in particular,” said Kevin Swanepoel, CEO, The One Club for Creativity. “There is tremendous work coming from agencies here, and we look forward to working with the Kyoorius team to help recognize and promote the country’s creative community.”

     

    “Since 2006, Kyoorius has been at the forefront of connecting the creative community in India through programmes that inform, inspire and stimulate,” added Rajesh Kejriwal, founder and CEO, Kyoorius Group. “We are very excited to serve as the official representative of The One Club for Creativity in India because their recognition, education and professional development programmes are the perfect fit for our mission to support and promote creatives in India.”