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Tag: Kevin Pietersen

  • Citizen's association with the sport by introducing Kevin Pietersen as the brand ambassador reinforces their commitment to reach out to a global market

    Citizen signs brand ambassador Kevin Pietersen

    By A Correspondent

     

    Citizen strengthens its commitment to India with their new brand ambassador Kevin Pietersen recently. Cricket is a celebrated sport across the world today and Citizen’s association with the sport by introducing Kevin Pietersen as the brand ambassador reinforces their commitment to reach out to a global market.

     

    Katsusuke Tokura, MD, Citizen Watches (India) Pvt Ltd, said, “Citizen has always been associated with sports, personifying the spirit of sportsmanship, confidence and independence of the Eco drive collection. Citizen has always considered India as an important market. Our target-consumer in India is the ‘new rich young generation’ who is financially independent, style-conscious, as well as seeks real value and appreciates new technologies. Citizen has plans to bring out several contemporary designs year on year.”

     

    On the occasion, Kevin Pietersen said, “I am delighted to join as the new face of Citizen in India. Citizen has always had a strong association with sports in the past and I am greatly honoured to be a part of this great global brand.” He added, “Cricket is all about timing and only with timing does a cricketer fulfil his full potential. Citizen has also grown with time; I see my association with them noteworthy, as I see Citizen in me.”

     

  • Kevin Pietersen, the South-African born English cricketer, will be the ambassador for Citizen watches. He presently plays for England, Surrey and the Delhi Daredevils

    Citizen signs Kevin Pietersen as brand ambassador

    By A Correspondent

     

    Kevin Pietersen, the South-African born English cricketer, will be the ambassador for Citizen watches. He presently plays for England, Surrey and the Delhi Daredevils and has the distinction of being the second-highest run scorer from his first 25 Tests. He became the fastest batsman to reach both 1,000 and 2,000 runs in One Day International cricket.  He is the third English batsman to top the ICC One Day International rankings in March 2007.

     

    Katsusuke Tokura, MD, Citizen Watches India said, “We are delighted to have Kevin Pietersen as Citizen’s brand ambassador. Kevin Pietersen is one of the finest batsmen, his sophistication and style superbly personifies our brand.”

     

    Kevin Pietersen will also feature in the brand’s communication of the new Super Titanium watch collection. All models from the Super Titanium Collection feature a high-quality sapphire glass that helps resistance against scratches and always guarantees a perfect view on the time display. The watch is also water resistant to 10 Bar. Colour accents and changing design in minute division also revive the appearance of the dials, and Super Titanium watches are five times harder and 40 percent lighter than stainless steel watches.