MxMIndia

Tag: Kevin Flynn

  • Rahul Pansare joins as Head of Marketing, FCA India and Sushant Balsekar as Head of PR & Corporate Communications, FCA India

    Fiat Chrysler strengthens core team with senior level appointments

    By A Correspondent

     

    Fiat Chrysler Automobiles (FCA) India announced senior level additions to its core team with Rahul Pansare joining as the new Head of Marketing and Sushant Balsekar, the new Head of PR & Corporate Communications. These appointments come at a significant time as FCA gears up for the launch of Jeep in India and also planning for the next generation of FIAT products.

     

    Both Rahul Pansare and Sushant Balsekar have vast and a variety of experience in their respective functions and come to FCA India after having worked extensively with global automobile corporations.

     

    Commenting on the two appointments, Kevin Flynn, President and Managing Director, FCA India Operations, said, “I am delighted to welcome Rahul Pansare and Sushant Balsekar to the FCA India team. They both are strong and dynamic leaders in their respective functions and will help strengthen FCA’s presence in India. They come in at a crucial time as we are steering the organization into an all-new phase of development.”

     

    Rahul Pansare

    Rahul Pansare, a Mechanical Engineer and Management post graduate, comes to FCA with 15 years of diverse experience in Sales and Marketing across domains such as FMCG, Entertainment and Automobiles. His association with FIAT goes back to 1999 when he started his career at FIAT India as an engineer. Prior to joining FCA he was the Head of Communications in Volkswagen Group Sales India and the Brand custodian for their entire range of products. He played a vital role in developing innovative campaigns and sustaining market share for the Polo and Vento Brands in India.

     

    Sushant Balsekar

    Sushant Balsekar, an Automobile Engineer has 16 years of work experience spanning Automotive Journalism, Automotive PR Consulting, Corporate, Product, Brand and Strategic Communications as well as Marketing Communications. Prior to joining FCA he was a dedicated Communications Consultant to General Motors India. Sushant has previously worked in Nissan Group of India, Ford India and Ford Asia Pacific and Africa in a variety of communication roles. Through his career in Automobile PR and Communications he led several product launches and external communications initiatives.

     

  • The campaign theme reinforces strong association with FIAT's key attributes- superior driving experience and build quality

    FCA unveils new brand campaign – “Crafted for Car Lovers”

    By A correspondent

     

    FIAT Chrysler Automobiles India revealed its new brand campaign, “Crafted for Car Lovers”. This would facilitate FIAT brand to resonate with Indian customers and enhance the brand appeal.

     

    The underlying theme of the campaign is based on the insight that Fiat Cars are designed for the true auto enthusiasts. The TVC effectively portrays the brand promise of superior drive and strong build quality. It depicts the entire Fiat Product line up including the two brand new additions, the Abarth 595 Competizione and the Abarth Punto.

     

    Speaking on this campaign, Kevin Flynn, President and Managing Director, FCA India said, “FIAT cars are for those auto enthusiasts and car lovers who rate superior driving experience and robust build quality above other parameters. Through this campaign we want to rekindle the trust in our loyal Indian FIAT fans. Our commitment towards the Indian market is massive. We are working aggressively and constantly innovating to provide the best of products and world class services to our customers. At FCA India we are also evaluating the market to introduce relevant products from FCA’s international stable.”

     

    Neville Shah, Group Creative Director, Ogilvy & Mather said “You speak to a true car lover you will notice that they really are not interested in the frills, that extra knob here and an extra sticker there. What really matters to them is the way the car grips the road when you throw her round a corner, the confident thud that you hear when you shut the door, the way the car will swallow potholes and smooth tarmac without hesitation. You will also notice that they feel that much more for their cars. And this is exactly what we also saw with the many Fiat owners. They understand cars and therefore they quickly get to the basics – the drivability, the build quality and most importantly that smile that refuses to leave their face after they have taken the car for a quick drive! Our new campaign salutes this car lover, this Fiat lover.”

     

    FCA India is undertaking a 360 degree communication approach across mediums including print and television, hoardings, radio, digital, testimonial films etc. which will run for a span of 45 days.