By Our Staff
Grey group India has announced the elevation of Rahul Pahwa as Senior Vice President and Business Head (North). He will report to Ketan Desai, Chief Operating Officer, Grey India.
Said Desai: “Rahul will lead the development of Grey’s unified network offering, true to its borderless vision, with enhanced creativity, collaboration and speed to market. Most importantly, he will focus on developing Grey’s future-facing integrated agency offering in North region.”
By Our Staff
Grey group has launched an integrated campaign for Baidyanath Chyawanprash starring actor Pankaj Tripathi.
Said Ajay Sharma, Director, Baidyanath: “Baidyanath has always put the customer above everything else. Our mission is to provide the most authentic and efficacious products to the consumer and to educate the consumer on the benefits of Ayurvedic formulations and processes. This campaign is an embodiment of our mission and a testament of our commitment to providing the most authentic and complete products. It provides the consumer with the right tools and knowledge to make an informed decision when evaluating Chyawanprash, and we felt Pankaj Tripathi, with his bonafide connect with the audience, would be the appropriate choice to deliver such a powerful message.”
Added Ketan Desai, Chief Operating Officer, Grey: “Baidyanath is among the original champions of Ayurveda in India. It has been promoting this traditional wisdom much before Ayurveda became fashionable. It is only befitting for a brand with such a strong foundation in the Ayurvedic knowledge to create disruption in an otherwise low involvement and undifferentiated category. Through this campaign, we are not only promoting Baidyanath Chyavanprash but also encouraging people to check what goes inside their Chyawanprash before making a choice. Just like for other healthcare brands, we want them to make the choice of their Chyawanprash brand an informed one. And with Pankaj Tripathi, we have a credible figure of authority to drive home the message.”
By Our Staff
Britannia Treat Wafers has launched a campaign for their new variant Britannia Treat Stix. The campaign is conceptualised by Grey, Bengaluru.
Speaking about the launch, Badri Beriwal, Business Head, New Categories, Britannia said: “We wanted to tap into the chocolate wafer rolls segment as this is quite an exciting and growing category. The idea was to showcase the abundance of chocolate in the product. And how one can just lose themselves in a world of fun with each bite of the chocolatey abundance.”
Added Ketan Desai, COO, Grey group: “As the young boy says in the film, an extra scrumptious snack like the Britannia Treat Stix certainly deserves some fun, child-like escapades! We hope the youngsters who watch the film take inspiration in planning their own witty get-away.”
By A Correspondent
Grey group has announced that Ketan Desai, President North & West, Grey Group India, will be taking on the role of Group Chief Operating Officer (COO).
Said Nirvik Singh, Global COO and Chairman & CEO, GREY group AMEA: “I strongly believe that data-driven digital solutions powered by creativity, in a unified structure -is the way forward. Ketan is a seasoned and trusted leader who consistently delivers results and is uniquely qualified to drive our strategic vision focused on growth and creativity by aligning our creative, data and best-in-class digital offering.”
By A Correspondent
Raktda from Maharishi Ayurveda has launched a new print campaign conceptualised by Grey.
Said Ramesh Yadav, Global Head of marketing- Maharishi Ayurveda: “Iron supplements category has by and large operated at a functional level in India. We wanted to reposition the category and shift the focus of conversations from the product to the aspirations of women, thereby building stronger relevance and affinity for the brand in her life.â€
Addedd Ketan Desai, President and Growth Officer, Grey Group: “Raktda presented an exciting opportunity to create conversations around the importance of iron in our dietary regime. Given the lack of education around this category, we had a dual pronged challenge of creating condition awareness whilst keeping the aspirations and realities of today’s women at the center,â€
By A Correspondent
The Integer Group, a leading promotional, retail and shopper marketing agency in India, has further boosted expertise with the appointment of Ketan Desai as Managing Director of The Integer Group India. Mr Desai assumes his new role immediately.
He will work alongside Shiv Sethuraman, Chief Executive Officer of TBWA\Group India and Dan Paris, Regional Managing Director of The Integer Group Asia Pacific. Mr Desai will not only manage existing network client shopper marketing programmes, but also continue to develop The Integer Group India as one of the leading promotional, retail and shopper marketing agencies across the Indian sub-continent.
Mr Desai joins The Integer Group after completing a 14-year tenure with Grey Global Group, where he led major client relationships in both India and Sri Lanka. He has worked with both global and local clients such as Procter & Gamble, Marico, Hindustan Times, Audi and GSK, and has significant retail and shopper marketing experience after leading the ITC and GSK shopper business for Grey Group.
Commenting on his appointment, Mr Desai said, “I am extremely excited to join the team. The Integer Group is a top promotional, retail and shopper marketing agency, and for me, it is the opportunity to develop winning solutions for world class brands at the point of purchase.” He added, “Retail and shopper marketing is my passion and there is no question for me that it represents the future of the industry.”
“Ketan has considerable experience in many retail categories across our industry, demonstrating the leadership essential to drive growth for some of the biggest brand owners in the world,” commented Mr Sethuraman. “His addition to the senior team here in Mumbai is a huge asset as our business grows and continues to diversify into the fast-growing space of shopper marketing.”
Mr Paris added, “Ketan has rare expertise in our industry, combining a wide brand portfolio with experience in the growing Indian market and sub-continent region, whilst demonstrating the granular insight critical to driving powerful and effective creative work for the brands under his stewardship.”
The Integer Group is one of the world’s largest promotional, retail, and shopper marketing agencies, and a key member of the Omnicom Group Inc.