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Tag: Keshav Bhajanka

  • To promote Lucida, the super glossy range of laminates

    WT launches TVC for Century Laminates

    By Our Staff

     

    Century Plyboards (India) Ltd launches a new campaign for Lucida – its super gloss range of high-gloss laminates. The advertisement has been conceptualized and created by Wunderman Thompson and produced by Small Fry Productions and features actor Jisshu Sengupta.

     

    Speaking on the new TVC, Mr. Keshav Bhajanka, Executive Director, CenturyPly said: “Lucida is the super glossy range of surface solutions from Century Laminates. This is in high demand among customers mainly due to its quality, dazzling shine, wide range of attractive colours and its ability to retain shine with time. Kitchen is a place where furniture surfaces are subject to heat, smearing of food ingredients, finger prints etc. This advertisement campaign conveys the core benefit of shine and retention of shine in a very warm manner, no matter what rough treatments the Lucida surfaces are subject to. The attempt here is to make kitchen surfaces synonymous with Lucida from Century Laminates.”

     

  • To launch Lucida – the super glossy range of laminates

    Wunderman Thompson films for CenturyLaminates

    By Our Staff

     

    Century Plyboards  has launched a new campaign for its new high gloss range of laminates, Lucida. Bengali actor Jisshu Sengupta features in the TVC. The campaign has been conceptualised and created by Wunderman Thompson and produced by Small Fry Productions and will be promoted across popular regional shows.

     

    Speaking on the new TVC, Keshav Bhajanka, Executive Director, CenturyPly said: “Lucida is the super glossy range of surface solutions from Century Laminates. This is in high demand among customers mainly due to its quality, dazzling shine, wide range of attractive colours and its ability to retain shine with time. Kitchen is a place where furniture surfaces are subject to heat, smearing of food ingredients, finger prints etc. This advertisement campaign conveys the core benefit of shine and retention of shine in a very warm manner, no matter what rough treatments the Lucida surfaces are subject to. The attempt here is to make kitchen surfaces synonymous with Lucida from Century Laminates.”

     

  • Unveils new plywood reinforced with unique Firewall technology to contain spread of fire

    Walter Thompson films for Century Plyboards

    By Our Staff

    CenturyPly has launched new TVC to unveil plywood reinforced with Firewall technology. The conceptualisation and script of the film has been done by Walter Thompson and captures the capacity of CenturyPly Firewall plywood to contain the spread of fire. The ad was shot in association with Studio Eeksaurus.

    Said Keshav Bhajanka, Executive Director, Centuryply:  “We are deeply concerned about the rising incidences of fire across our country and we have decided to focus on what can be done to address this issue so that our customers continue to derive peace of mind from our solution. The result is this unique Firewall solution, which prepares our plywood to be the best in class to fight fire and give crucial time to save lives and valuables in case of fire breaking out. We wanted our film to quickly assimilate that Firewall Technology contains fire spread and smoke generation and gives customers crucial time to act. Our advertising agency Walter Thompson has done an excellent job to conceptualise and create the script of the film.”

     

     

  • The film has been directed by renowned director Prasoon Pandey

    CenturyPly takes ‘Sab Sahe Mast Rahe’ message further in latest ad campaign

    By A Correspondent

     

    CenturyPly has launched a campaign across all leading television channels, theatres and relevant digital platforms to ensure trust in consumers.

     

    The video highlights the brand ethics and highly durable products when the furbished room remains undamaged even after those unintentional tortures on the furniture. The film has been directed by renowned director Prasoon Pandey.

     

    Regarding the campaign, Keshav Bhajanka, Executive Director, CenturyPly said: “CenturyPly, always being a brand of consumer’s trust, has come up with this new TVC which depicts our core message, ‘Sab Sahe Mast Rahe’. Showcasing the chaotic and distressed scenario of everyday household, the narrative of our new brand film reaffirms CenturyPly’s credentials as a leader in the industry, which seamlessly integrates trust and sustainability into customers’ lives. In a world full of uncertainty, CenturyPly will always continue to assure their customers with the best interior service, delivering the intrinsic value of strength, durability and wide ranges of aesthetic designs. We aim to elevate the trust in our consumers , as Centuryply products keeps its promise with water proof, scratch proof, fire resistant, bacteria proof products –assuring a completely worry free experience for customers.”

     

     

  • Century Laminates marked its debut into television advertising with a new campaign created by Hakuhodo Percept

    Hakuhodo Percept creates TVC for Century Laminates

    By A Correspondent

     

    Century Laminates, a leading manufacturer of decorative laminates and veneers, marked its debut into television advertising with a new campaign created by Hakuhodo Percept.

     

    Hakuhodo Percept’s campaign for Century Laminates which went on air on December 17 romanticises the process of selecting the right laminate in making a perfect home. This sentiment has been captured in the campaign tagline Jaisa chahen ghar sajaayen, Apna har khayal, humare paas paye.

     

    Building on a couples’ relationship and exploring their diverse choices and the need for variety, the TVC by Hakuhodo Percept highlights how making a home is today a joint decision involving both the husband and wife.

     

    Said Keshav Bhajanka, Director, CenturyPly: “We want to give every customer a visual experience through Century Laminates. They too can play an important role in choosing the right look, as we believe there is an artist inside all of us. With its wide range, Century Laminates gives an unparalleled freedom of choice to the end user.”

     

    Amit Gope, Head – Marketing, CenturyPly, added that the TVC is just the beginning of portraying Century Laminates as an individual brand. “We have many good products, but Century Laminates has to become a leader in the laminates segment. This is our first effort towards realising that goal,” he said.

     

    Credits:

    Creative Agency: Hakuhodo Percept, New Delhi

    Creative Team: Sabuj Sen Gupta, Niloy Kumar Som, Tripti Kakkar

    Account Servicing Team: Bhaskar Ghosh, Avilash Chakraborty, Kanav Sharma

    Production House: Film Farm

    Director: Parikshit Vaidya

    Producer: Anirudh Bagchi