MxMIndia

Tag: Kesh King

  • The new film featuring the brand ambassador Juhi Chawla is going to be on air from this month across channels nationally

    Kesh King seeks to affirm leadership stance in latest film

    By A Correspondent

     

    Kesh King has launched its new brand film reinforcing its leadership stance in the Ayurvedic hair care market in India. Positioning the brand as the king of Ayurveda, the new film re-emphasises on the strong Ayurvedic heritage of the new and improved formulation of Kesh King.

     

    Directed by ad film-maker and film director Pradeep Sarkar, the film focuses on how the new Kesh King is prepared. Speaking about the new brand film launch, Priti A. Sureka, Director, Emami Limited said: “Kesh King as a brand has been growing over the past two years since its acquisition and Kesh King Oil is the market leader with a market share of 34 per cent in the total ayurvedic oil market of India which is around Rs 725 cr. We have made extensive product and packaging improvements to give the consumers superior experience and benefits of the brand. Our new film has been made to reinforce our leadership in ayurvedic hair care solutions based on rigorous ayurvedic processes and precious ayurvedic herbs providing guaranteed solution to millions of consumers. With the new tagline “Ayurvedka king – Kesh King”, we aim to underline the brand’s leadership in its category.”

     

  • After Juhi and ShrutiHaasan, Sania becomes the third celebrity to join the Kesh King club

    Sania Mirza appointed brand ambassador for Kesh King

    By A Correspondent

     

    Sania Mirza has joined the club of celebrity endorsers of Kesh King, the leading ayurvedic hair care brand in India, owned by Emami Limited. Sania will be endorsing the hair oil and shampoo variants of Kesh King.

     

    Kesh King is also endorsed by celebrities like Juhi Chawla nationally except the southern markets for which Shruti Haasan has been roped in very recently.

     

    Announcing the brand association, Priti Sureka, Director, Emami Limited said, “The ayurvedic hair oil category is one of the most dynamic areas of growth in the Indian hair care market. With the growing environmental pollution, today’s youth is getting inclined more and more to ayurvedic formulations to control hair damages. A young, dynamic and super successful brand ambassador like SaniaMirza, who commands respect and appreciation among millions, is a perfect brand fit for Kesh King which offers the best of holistic hair health solution.  Bringing in SaniaMirza as an endorser to this brand will help us generate enough attention among its target markets and audience.”

     

    Kesh King’s association with Sania Mirza is expected to be manifold. Sania, as a young sports icon, has an universal geographic, demographic and psychographic appeal. She is a credible brand who can help Kesh King not only to reach out to untapped geographies and SECs in the country, but would appeal to all those existing and potential consumers who lead an active life especially outdoors, where environmental pollution tends to have damaging effect on hair.