MxMIndia

Tag: Kesavan Kanchi Kandadai

  • Tangerine Digital has expanded its existing range of services across the content marketing spectrum

    Tangerine Digital launches analytics-driven content solution

    By A Correspondent

     

    Tangerine Digital has announced the launch of Analytics Driven Content Services to aid travel companies enhance their customer engagement across digital platforms. The uniqueness of this offering is backed by analytics that will drive a brand’s content strategy. Tangerine Digital has expanded its existing range of services across the content marketing spectrum from content creation, content management, content aggregation and crowd sourcing services to analytics for content strategy.

     

    With this launch, Tangerine Digital will now enable brands in the travel industry in India with travelogues, destination guides and videos, advanced photo shoots, user generated content, expert reviews and ratings, celebrity feeds, travel blogs, itineraries, traveler reviews and hotel description.

     

    Kesavan Kanchi Kandadai, CEO, Tangerine Digital stated, “Today companies like to be constantly connected with digitally-savvy customers at every step of their travel planning. The travel industry greatly depends on reviews, advices from other travelers and the spread of opinions on digital platforms. Content strategy backed by analytics will allow travel companies to empower their customers with customized and personal experience, driving brand loyalty and ROI. Over the content offering we ensure that all relevant metrics are pulled out from various digital platforms on the content trends that help brands drive engagement.”

     

    Tangerine Digital has an array of renowned clients across sectors and is now aggressively focusing on growing the business in the travel sector. According to a new report by Waggener Edstrom Communications released in January 2014, an astonishing 97 per cent of the Indians surveyed follow their favorite brands on social media. The study also stated that Indian consumers who follow travel & tourism brands spend up to 187 per cent more on these company products per year.

     

  • Tangerine will support IndiaCast to publish its Video on Demand content

    IndiaCast appoints Tangerine Digital for digital content management

    By A Correspondent

     

    IndiaCast Media Distribution, a joint venture of TV18 and Viacom18 has appointed Tangerine Digital Pvt Ltd, digital content management agency to manage the digital content of their flagship channels on digital platforms. As India’s first multi-platform ‘Content Asset Monetization’ entity, IndiaCast is mandated to drive domestic and international channel distribution, placement services and content syndication for TV18, Viacom18, A&E Networks, TV18 and the Eenadu group. Tangerine will be responsible for curating and packaging all Video on Demand (VOD) content in order to aid discovery for IndiaCast while at the same time, ensuring stringent turnaround time for publishing of episodic videos.

     

    Tangerine will bring its experience in content management and metadata services for the broadcast industry. They will not only assist IndiaCast in its endeavour to increase operational efficiencies to consolidate their distribution functions of both media houses but also support the distribution venture reach newer markets. Tangerine will capture, curate and publish episodic videos of six channels (including Colors TV) within 45 minutes of its premier on-air telecast in India. It also will create individual episodic videos of shows like Balika Vadhu and Uttaran etc of Colors in addition to regional content from five of ETV’s bouquet of channels.

     

    Anuj Gandhi

    Commenting on the relationship with Tangerine, Anuj Gandhi, Group CEO, IndiaCast said, “Tangerine has been a very strong partner in growing our digital footprint. The team has always delivered successfully to our tight and aggressive schedules and has a rapid and effective response mechanism to meet dynamics of the digital environment. We are pleased to work with Tangerine and look forward to a long term fruitful association.”

     

    Kesavan Kanchi Kandadai, CEO, Tangerine Digital Pvt Ltd, said, “The media distribution industry is currently witnessing a phenomenal revolution in the way media content is circulated and consumed. Increased bandwidth and easy access of Internet through tablets and smartphones is fuelling exponential growth of online video consumption, in turn unlocking new channels in the way content is created, distributed and monetized. We at Tangerine are entirely focused on this evolving digital environment and will continue to pioneer new and creative ways to engage, entertain and inform audiences. We believe we have the capabilities and the focused strategic approach and expertise to add value to the brand IndiaCast.”