MxMIndia

Tag: Kerovit

  • The film titled ‘Freedom 3.0’ showcases latest designs of faucets and sanitaryware

    Ranveer-Anushka star in Kerovit campaign

    By Our Staff

     

    Kerovit, faucets and sanitaryware brand from the house of Kajaria, has launched a new TVC featuring actors Ranveer Singh and Anushka Sharma. The latest film, titled ‘Freedom 3.0’, carries forward the brand’s expression ‘Kerovit is Freedom,’ emphasizing the fact that a bathroom is a place where a person feels free the most to express their inner emotions.

     

    Said Rishi Kajaria, MD Kajaria Bathware Pvt Ltd and JMD of Kajaria Ceramics: “We believe that Ranveer Singh has always embodied the feeling of ‘freedom,’ and the common thread of craziness, style, and uniqueness. This makes us the perfect match. The brand personality of Kerovit is young, bold, and lively, it is versatile and in branding terms, has the ‘Everyman’ personality, that makes it very  relatable, friendly, and approachable for consumers. The same goes for Ranveer Singh – he aptly personifies the brand.”

     

     

  • It will use including digital, outdoor, television and cinema to promote the brand

    Kerovit launches new brand campaign with Anushka Sharma

    By A Correspondent

     

    Kerovit, sanitaryware and bath solutions brand from Kajaria announced the launch of new brand campaign with actor Anushka Sharma including digital, outdoor, television and cinema to promote the brand.

     

    Commenting on the new campaign, Rishi Kajaria, Joint Managing Director – Kajaria Ceramics, said: “Kerovit’s campaigns have struck a chord with our young consumer base and helped make Kerovit a well-known brand name in the country. Kerovit products are Made in India and is of the highest global standards. Kerovit is a young, fun and stylish brand and with our brand-new campaign, we’re growing in every way –  the scale, the reach, the idea and the freedom, everything is greater than before. We are ecstatic to have Anushka as our brand ambassador and she has done a fabulous job in this TVC. Going ahead, I’m positive we will win more hearts across the country with our remarkable range of bathware solutions”

     

    Added Rondeep Gogoi, ECD, Crayons Communications: “Kerovit Is Freedom, is a massive idea and therefore extendable. However, the challenge was to maintain the surprise element keeping the same idea alive. Portraying Anushka as a cop helped us do that. It is a fun ad campaign and resonates with the brand’s youthful appeal.”