By Our Staff
iProspect has announced that it has been named global media partner for all Kering luxury brands and goods. iProspect will be responsible for managing all end-to-end media planning and buying, integrated across brand and performance. It will operate as a media partner across all 42 markets where Kering has a media presence, and gradually take charge over Q1 2022.
Said Amanda Morrissey, iProspect Global Brand President: “Enhancing our strong partnership with Kering is an amazing win for iProspect, one which propels our existing relationship onto a global stage. As the end-to-end agency, with the full scope of Brand & Performance Media, our passionate team looks forward to working with one of the most innovative, digital first, and data driven luxury brands in the world.”