MxMIndia

Tag: Kerala Tourism

  • Kerala Tourism makes its debut on TikTok to leverage the platform  to promote the state’s tourism

    TikTok showcases exciting travel destinations with #YehMeraIndia

    By A Correspondent

     

    TikTok has announced the India edition of its global in-app travel campaign, #TikTokTravel. The local in-app campaign #YehMeraIndia showcases India as a key global travel destination by inviting TikTok users to share their travel moments with the world.  As part of the campaign, Kerala Tourism launched its official account on TikTok and will be leveraging the platform to promote the state’s tourism.

     

    Said P Bala Kiran IAS, Director of Kerala Tourism: “We are thrilled to be one of the first state tourism boards to come onto TikTok and be part of #TikTokTravel and #YehMeraIndia. We truly believe that TikTok as a platform will effectively help us further promote Kerala as an attractive tourist destination in India. In fact, it is very encouraging to see that a number of Kerala’s travel hashtags already have millions of views on TikTok. There couldn’t have been a better time for us to kick-start our TikTok journey. TikTok’s global reach allows us to showcase Kerala’s myriad offerings to the world and we hope that people would like to visit the state themselves to experience all the wonderful destinations after discovering and sharing these TikTok videos.”

     

    Added Sachin Sharma, Director of Sales and Partnerships, TikTok (India): “We are thrilled to roll out our TikTok Travel campaign in India which aims to bring to life the beautiful landscape, colourful culture and unforgettable experiences and moments that the country has to offer to travellers. We hope it will encourage more and more people to pack their bags and explore this wonderful country, not only to know it better but also to broaden their own mental horizons. Embracing the spirit of TikTok, the #TikTokTravel campaign transcends all boundaries and celebrates diversity. Through this campaign, we are looking forward to TikTok becoming the go-to destination for the various travel moments, as seen and experienced by our community of over 200 million users in India.”

     

     

  • The consortium will be responsible for all promotional activities of theleague for the next five years starting 2019 until 2023

    The Social Street bags five-year contract for Champions Boat League

    By A Correspondent

     

    Kerala Tourism has signed a Memorandum of Understanding (MoU) with a consortium represented by E-Factor Entertainment and The Social Street (AMP Communications) for the branding, promotions, marketing and revenue generation activities of the Champions’ Boat League (CBL). Following a multi-agency pitch,Kerala Tourism appointed the consortium as its official agency of record. The consortium will be responsible for all promotional activities of the league for the next five years starting 2019 until 2023.

     

    Said Samit Garg and Jai Thakore, Founders & Directors, E-Factor Entertainment: “For us it was like the God’s calling from the God’s own country. We are thankful to Kerala Tourism for this extremely fantastic initiative and inviting external partners to build and promote this amazingly passionate and traditional sport form. We look forward to creating some fabulous tourism sporting events and experiences along with getaways and excursions as a part of this entire exercise.”

     

    Added Mandeep Malhotra, Founding Partner & CEO, The Social Street: “The Champions’ Boat League is a pioneering step by Kerala Tourism to elevate the traditional snake-boat races, boat clubs and professional oarsmen to world-class levels. With a steep history of over 400 years, CBL is going to be the perfect collaboration of culture and sports. We were fortunate to find the best match in Samit, Jai and their brilliant team at E-Factor Entertainment to take on the challenge of the brand’s marketing and communication. Sports enthusiasts and travellers have exciting times to look forward to starting August 10, with a brand-new level of thrill in store.”

     

     

  • Following its robust promotional campaign, Kerala Tourism has recently kickstarted ‘Come Out and Play’ campaign

    Kerala Tourism unveils new monsoon-themed campaign

    By A Correspondent

     

    In a bid to entice travelers during the monsoon season, Kerala Tourism has rolled out a variety of campaigns. The department is to accord prominence to its monsoon tourism campaigns considering the possibility of attracting more travellers who would wish to enjoy the rains in the state.

     

    Said P Bala Kiran, Director of Kerala Tourism: “The state offers the vacationers a chance to rediscover nature, rekindle relationships, and reconnect with life by indulging into various activities such as trekking, ayurvedic massage, river rafting and numerous more. Kerala Tourism has also been inviting travel enthusiasts to participate in ##comeoutandplay challenge.”

     

     

  • Offering a hand crafted, all-expense paid holiday in God’s Own Country

    Kerala Tourism launches #GoKerala campaign to boost tourist arrivals

    By A Correspondent

     

    The Tourism Department of Kerala has launched a marketing campaign“#GoKerala”in association with HolidayIQ in order to promote tourism.Under this campaign, five lucky couples will get a chance to win a 10-day, all-expense paid trip to Kerala and visit unexplored and pristine destinations of Kerala.

     

    #GoKeralacampaignis a content led, multiple platform campaign with a dedicated microsite, integrated touchpoints and targeted reach. The experiential campaign, unlike traditional marketing campaigns, is completely powered by the holiday experiences and reviews of authentic travellers across the country.

     

    Speaking about the campaign, P Bala Kiran, Director, Kerala Tourism and Managing Director, Kannur International Airports: “Kerala Tourism has always sought new and innovative marketing avenues to build Kerala as the top tourism brand and destination. Hence, we are excited to partner with Holiday where they have provided an innovative concept to invite real travellers with varying preferences from their vast travel community to experience the beauty and hospitality of Kerala & Kerala Tourism department.”

     

    Speaking on the occasion, Rohit Rawal, Head of Brand Solutions, Holiday IQ said:“As India’s first and largest travel community, HolidayIQ has always been a pioneer in bringing experiential marketing to the Tourism sector. With the #GoKeralacampaign, we have a unique opportunity to showcase Kerala in a fresh light, as experienced and authenticated by real travelers. We are grateful to Kerala Tourism, for showing faith in the Holiday platform’s ability to lead this content-led campaign, while giving the —travellers an experience of a lifetime”.