MxMIndia

Tag: Kenvue

  • Created by DDB Mudra Group

    Clean & Clear launches its latest digital film

    Clean & Clear, teen skincare brand, unveiled its latest digital film as part of its ongoing campaign ‘Pimple Hi Toh Hai’.

    Sharing the inspiration behind the campaign, Manoj Gadgil, Vice President of Marketing & Business Unit Head, Essential Health & Skin Health, Kenvue said: “Pimples unexpectedly disrupt a teen’s life. It not just affects them socially but also deeply impacts their confidence. As a leading teen skincare brand which is trusted by millions of girls, Clean & Clear believes in clearing such momentary small distractions from a teen’s life and their skin so they can focus on the important things that matter. Our new and improved Clean & Clear Foaming Facewash® offers unmatched results by providing an effective solution to wash away their pimple concerns while retaining 99% of skin’s natural moisture 4 their skin. Now teens can embrace the unwanted surprises, and never miss out on life.”

    Added Harshada Menon, Group Creative Director, DDB Mudra Group: “While our last campaign addressed the teen’s social anxiety around pimples, this one takes the idea further, and challenges the entire narrative we’ve built around pimple. We want to give teens their confidence back and show them how a pimple isn’t the end of everything.”

  • Conceptualised by DDB Mudra Group

    Johnson’s Baby launches new campaign

    By Our Staff

     

    Johnson’s Baby skin care products launch its latest brand campaign.

     

    As a brand which has partnered with parents for generations, Johnson’s Baby recognises their promise to help protect their baby’ skin from day 1. The brand’s latest marketing campaign, ‘Promise, Pehle Pal Se’ captures this unwavering commitment ‘Designed with Only (Sirf aur Sirf) “Baby Safe Ingredients’ to help protect baby’s delicate skin from day 1.

     

    Reinforcing the brand promise, Manoj Gadgil – Business Unit Head & VP Marketing – Kenvue said: “Ahead of the campaign, Johnson’s® Baby reached out to over 15000 mums from every part of India, different cultures and backgrounds to understand their promise to their little ones. There was one resounding promise which went beyond boundaries and cultures, a promise to protect their baby. Based on this common purpose, Johnson’s® Baby strongly commits to mums to help fulfil their precious promise to their babies.”

     

    Godwin D’Mello – Executive Creative Director, DDB Mudra Group added: “The birth of a child brings out the optimism in every parent to create a world full of positivity for their little one, where only good things exist. This observation, delivered through the emotional hook of the mother’s promise on day 1, helped us talk about Johnson’s role in helping her keep that promise.”