MxMIndia

Tag: Kellogg’s India

  • Kellogg’s India has collaborated with Sania Mirza to send out a message on liberating children of expectations

    Kellogg’s unveils video for UnBlushed series

    By A Correspondent

     

    Culture Machine’s digital channel Blush, along with Kellogg’s India has collaborated with Sania Mirza to send out a message on liberating children of expectations and setting them free to be individuals of their own choice.

     

    Said Sumit Mathur, Director Marketing (CMO) – India at Kellogg Company: “Today’s generation is living in a disruptive entrepreneurial age. The barometer that defined the norms of success and achievement in the society has moved away from conventional careers to people following their own passions. Kellogg as a brand, truly celebrates this rejuvenated mindset of people who strive towards a better day and a better quality of life. I feel our brand partners in their daily triumph of eating better by providing them with the right nourishment for their day. Therefore, when I came across this opportunity, I thought it was a great way to celebrate #NourishYourDreams where a mother reassures her future child that she will continue to nourish his/her dream despite pressure from peers and society.”

     

    Added Sharique Khan, Vice President – Brand Solutions, Culture Machine: “It is natural to be guided by parents, because it is first from them that the child learns about themselves and their world. However, if the parent doesn’t encourage the child to find a voice of his/her own as they grow into adults, it limits the spectrum of their experiences in life. And it is this connection, between parent and child that harmoniously brought Kellogg’s vision, Sania Mirza’s personal philosophy, and the storytelling of Blush together for this video.”

     

     

  • The league will be called Ceat UTT Powered By Kellogg’s

    Kellogg’s partners with second edition of Ceat Ultimate Table Tennis

    By A Correspondent

     

    Breakfast cereal brand Kellogg’s has come on board as a sponsor in the ‘Powered By’ category for the second edition of Ultimate Table Tennis (UTT). With this new association, the league will be called Ceat UTT Powered By Kellogg’s.

     

    Sumit Mathur, Chief Marketing Officer, Kellogg’s India says “Kellogg’s is committed to helping people make the most of each day’s possibilities with a nutritious breakfast to fuel their passions. It is an honour to be associated with UTT, and we wish all the athletes reach their full potential and achieve their dreams in the upcoming season.”

     

     

  • This campaign tells people to make that first move towards achieving their dreams by starting their day healthy with a balanced breakfast

    Kellogg kick-starts ‘Bade Sapno ki Sahi Shuruat’ campaign

    By A Correspondent

     

    To limit people from skipping breakfasts and build a healthy nation, Kellogg’s has launched its campaign that spells the core objective of ‘Bade Sapno ki Sahi Shuruat’ with a thought provoking TVC.

     

    It is a well versed fact that the most important meal of the day is our breakfast, yet it is skipped most often owing to our mundane activities taking precedence. This campaign tells people to make that first move towards achieving their dreams by starting their day healthy with a balanced breakfast.

     

    Speaking on this campaign, Harpreet Singh Tibb, Director of Marketing, and Kellogg’s India said, “India is a developing country and has people full of aspirations. They dream big, but unfortunately ignore the importance of starting right and this is reflected in their breakfast habits where most of them don’t give a right start to their day. We at Kellogg’s thought of becoming a part of their journey and launched our new campaign: ‘Bade Sapno Ki Sahi Shuruat’. With this we aim to educate everyone, that a solid, nutritious, grain based start of the day is the way forward and first step to making one’s dream come true. We are aiming at converting dreamers into achievers.”

     

    On creative front, Nandita Chalam’s, Executive Creative Director, JWT shares, “Bade Sapno ki Sahi Shuruat is the idea of our latest campaign for Kellogg’s Masterbrand. India is a land of dreamers and achievers. But most are unable to identify the right start.  Through our campaign, we are encouraging them to begin the day with the right start by eating a nutritious breakfast every morning. In our TVC, Saina Nehwal, our new brand ambassador, exhorts every young Indian with dreams to give them the right start by eating a Kellogg’s breakfast every morning – just like she does.”

     

    The TVC is a part of the larger 360 degrees campaign that will eventually reach out to people to not only provide fuel for their daily nutrition needs, but also fuel their dreams.