MxMIndia

Tag: Kellogg South Asia

  • For the India & South Asia business

    Kellogg appoints Vinay Subramanyam as Head of Marketing

    By Our Staff

     

    Kellogg India has appointed Vinay Subramanyam as the Head of Marketing for its business in India and South Asia markets, namely Nepal, Bangladesh, Sri Lanka and Maldives. He will be responsible for scaling category development, driving strategic initiatives and overseeing the organisation’s brand and marketing initiatives.

     

    Said Prashant Peres, Managing Director, Kellogg South Asia: “We are thrilled to welcome Vinay Subramanyam back on board to Kellogg. His proven track record of building large brands, launching successful innovations and understanding the essence of who we are, will bring a fresh perspective to Kellogg’s purposeful marketing agenda and elevate our brand and marketing strategy. He will play an important role in our exciting agenda to reimagine the future of food in South Asia.”

     

  • The campaign was launched digitally by Chef Ranveer himself

    Kellogg’s unveils breakfast recipes for 21 stay-at-home days

    By A Correspondent

     

    Kellogg’s is helping parents table breakfast with a twist, through its all-digital ‘21 Days 21 Recipes’ campaign.

     

    Sharing an insight into the campaign, Sumit Mathur, Director Marketing, Kellogg South Asia said: “Trying times like these present brands with an opportunity to showcase agility by creating authentic solutions for the consumer’s real-life issues. Our team at Kellogg has done exactly that by partnering consumers in their hour of need and responding with the initiative in 72 hours flat. We believe that coupling the brilliance and creativity of Chef Ranveer with the grain-based goodness of Kellogg’s products would make for the perfect daily breakfast innovation. The ‘21 Days 21 Recipes’ initiative is already receiving raving reviews from consumers.”

     

     

  • The campaign is brought to life with a multi-media and a multi-lingual film

    Kellogg’s reaches out to kids with ‘Breakfast Se Badhkar’ ad campaign

    By A Correspondent

     

    Kellogg’s has launched a new campaign titled ‘Breakfast Se Badhkar’. The campaign is brought to life with a multimedia and a multi-lingual film and looks to partner mothers in their daily attempt to providing nutrition to their children in time-pressed mornings.

     

    Said Sumit Mathur, Director Marketing, Kellogg South Asia: “As an organisation, we live by the purpose of ‘Nourishing India’s Potential’. We have demonstrated it in several ways. We recently announced our ongoing programme of offering a bowl of Kellogg’s cereal with milk to children from underprivileged sections of society as daily breakfast. We are also on a mission to drive a behavioral change in many urban Indian consumers who skip or skimp breakfast due to lack of time. The new Masterbrand campaign is our attempt to bring alive our purpose and drive this behavioural change. The film explains how breakfast is the morning hero to help achieve children achieve their best that day and every day. This insight is supplemented with an endearing and relatable touch where a mother’s concern for her kid is captured in the phrase ‘ek chammach aur’.”

     

    Added Anurag Agnihotri, Executive Creative Director, Ogilvy: “A mother usually wants her kid to eat just a bit more. We took this insight to mean that every time a mom says to her kid, “ek chammach aur kha lo”, what she actually wants is “to push a bit harder everyday”. ‘Ek chammach aur’ is the insight that has gone into Kellogg’s latest communication. The stories are told from kids’ point of view. Engaged in some activity or sports, they charm the viewer by demonstrating what is it that mom means when she coaxes them to eat just a bit more. In the process, Kellogg’s is seen as a great option for every morning, a breakfast which is ‘Breakfast Se Badhkar’.”