Pond’s Skin Institute, has introduced brand ambassadors, Kiara Advani and Keerthy Suresh in an all-new TVC campaign. With scientific expertise and beauty development at the very heart of the campaign, these TVC’s usher in a new era of Pond’s in India and aim to connect with skincare enthusiasts across the country.
Commenting on the newly launched TVC Pratik Ved, Skincare Head, Beauty & Wellbeing, Hindustan Unilever Limited said: “Commenting on the newly launched TVC Pratik Ved, Skincare Head, Beauty & Wellbeing, Hindustan Unilever Limited said, “At this exciting juncture for Pond’s Skin Institute, we proudly celebrate our heritage with the unveiling of an advanced skincare range. By seamlessly blending the finest elements of science, beauty mastery, and innovation, we invite people to rediscover and experience the brand in an all-new avatar. This reinvention is guided by our brand-new communication for Pond’s, which focuses on the impact of life on skin and beauty. With ground-breaking scientific innovations, we remain committed to making miracles happen for your skin, ensuring we stay ahead of the curve in today’s ever-changing beauty landscape while honouring our 175-year legacy.”
Harshad Rajadhyaksha and Kainaz Karmakar, Chief Creative Officers at Ogilvy India said: “The new chapter of Pond’s has science at its heart. This can be seen in not just the communication, but the packaging and the products too. The world of beauty is changing at a super rapid pace. Ingredients are taking centre stage, and the consumers are investing time in deeply knowing their skin and beauty products. The way forward on Pond’s is in line with this new world.”