MxMIndia

Tag: Keegan Pinto

  • Campaign is a part of Mission Garima

    Tata Trusts’ #TwoBinsLifeWins gives voice to conservancy workers

    By A Correspondent

     

    In a bid to engage citizens to adopt improved waste management practices, Tata Trusts, through its programme, Mission Garima, has launched a campaign — #TwoBinsLifeWins.

     

    Said Divyang Waghela, Head – Tata Water Mission, Tata Trusts: “Conservancy workers are the backbone of large metropolitan cities like Mumbai. They help in keeping our city clean, and in order. It is imperative that efforts are made to ensure their safety, and to protect their dignity. Tata Trusts launched Mission Garima to bring about a significant positive impact in the work environment of conservancy workers. With #TwoBinsLifeWins, we hope to prod the conscience of the nation and encourage citizens to segregate waste at their respective homes, so conservancy workers live a life of dignity and respect.”

     

    Added Keegan Pinto, National Creative Director, FCB Ulka: “The inspiration for this heartfelt film comes from true feelings, testimonials and insights. This film is very special to us. But the film is not more important than the cause. Nothing is more heinous, ridiculous, tragic, disgusting and a greater product of our trademark Indian collective convenience and ignorance than a man having to go down in the drain and then, dying too early leaving his children orphaned. We really wish the film makes a difference and we hope people start segregating their waste at home with the small act of two bins and abolish this practice altogether.”

     

     

  • The mandate was awarded following a multi- agency pitch

    FCB Ulka awarded integrated mandate for Tata AIA Life

    By A Correspondent

     

    FCB Ulka has announced the bagging of the integrated creative mandate of Tata AIA Life Insurance to its portfolio.

     

    Speaking on the occasion, Rishi Srivastava, Head Proprietary channel and Marketing  – Tata AIA Life Insurance said: “We are delighted to have FCB Ulka on board with us as our advertising and communication partner. We are looking at an integrated approach for brand communication and we believe that FCB Ulka has the maturity and relevant experience to help us take our communication to the next level.”

     

    Kulvinder Ahluwalia

    Commenting on the win, Kulvinder Ahluwalia – President – Mumbai, FCB Ulka, said: “We are thrilled to have won the integrated communication mandate for Tata AIA Life! This win is all the more special as it strengthens our association with the Tata Group. At FCB India we believe in ideas that constantly evolve, ideas that are Never Finished. And it was a demonstration of this very philosophy, anchored on a compelling positioning platform, that led to creative which was fresh and distinctive from anything done in the category. We look forward to partnering Tata AIA and creating many more Never Finished ideas in times to come.”

     

    Keegan Pinto

    Added Keegan Pinto - Creative Head – FCB Ulka (West) and National Creative Director: ‘’We are extremely excited to welcome Tata AIA Life to the family. This journey began on a high note with the #LoveUnconditionally campaign months ago, a campaign that I believe took a leap forward from conventional insurance advertising. Now, we have the opportunity to work with Tata AIA Life to create a brand that pushes the envelope in the world of insurance advertising and I couldn’t be more kicked. ‘’

     

     

  • The campaign captures the essence of protection and the responsibility that consumers have towards their loved ones

    Tata AIA reveals what it takes to ‘Love Unconditionally’

    By A Correspondent

     

    Tata AIA Life Insurance has launched its new brand campaign ‘Love Unconditionally’. The campaign portrays term product as an act of selfless love since the purchaser of the product will never get any benefit for his or her own self. The campaign captures the essence of protection and the responsibility that consumers have towards their loved ones.

     

    The digital only campaign has been created by FCB India and conceptualised by Tata AIA. Said Rishi Srivastava, Senior VP – Proprietary Channels and Marketing Tata AIA Life Insurance: “When you love someone unconditionally, you want to protect them for ever. That is the primary intent captured in our ad campaign.  We want consumers to align with the idea of protection as a selfless act, and how it can potentially keep them safe under any circumstance. This campaign reinforces our commitment to being the pre-eminent protection provider. This is in line with our business strategy as we want to bring as many people as possible under protection cover. We partnered with FCB India for this campaign, who have beautifully captured and portrayed the right sentiment via the campaign.”

     

    Added Keegan Pinto, Creative Head (West) and National Creative Director – Branded Content, FCB India: “Working closely with Tata AIA, we challenged the norms of the category and created a campaign that doesn’t simply talk about protection but goes deeper, by talking about why we protect our family… Because we love them unconditionally. The idea is that because we ‘Love Unconditionally’, we want to make sure that our loved ones are protected even when we aren’t around. We decided to create film that strays from the conventional expressions of care and protection that are so strongly associated with the category and create a thrilling film about a man who is willing to take a beating so his wife can protect herself even when he isn’t around. The whole build-up of the film has a tone of action and suspense with the actors in it carrying out real stunts, using real self-defence techniques. A jingle based on the idea of ‘Love Unconditionally’ was also created specifically for the campaign. It is what causes the change in tonality in the film, from a thriller to a romance. From what seems like a story of a woman being attacked to one about a woman being trained because she is loved,”.

     

     

  • In his most recent outing, he was Creative Head of MTV India

    Keegan Pinto joins FCB as NCD-Branded Content and Creative Head-West

    By A Correspondent

     

    FCB Ulka has announced the appointment of Keegan Pinto as Creative Head – FCB Ulka (West) and National Creative Director – Branded Content.

     

    In this role, Keegan will be responsible for enhancing the creative quotient and strengthening the creative capabilities for the agency and will be based out of Mumbai.

     

    With over 15 years of experience in the industry, Pinto been a part of Colenso BBDO New Zealand, Publicis Ambience, Ogilvy & Mather India and Lowe Lintas. In his most recent outing, he was Creative Head of MTV India. His work has won him accolades at both national and international circuits such as D&AD, The One Show, Adfest, Cannes Lions, Abbys, Effies, DMA Asia Echo Awards, Promax India, Asia and World.

     

    Commenting on the appointment, Rohit Ohri, Group Chairman and CEO of FCB India, “We’ve taken our time to find the right creative leader for FCB Ulka (West). Keegan fits the bill perfectly. The diversity of his experience and the depth of his talent will be key in driving the creative transformation agenda at FCB Ulka. Further, his experience with branded content will help us quickly scale up our content division. I’m truly delighted to have Keegan as part of our leadership team at FCB Ulka.”

     

    “I am delighted to have Keegan Pinto on board. Content creation today is an integral part of all brand communication. Keegan has a unique blend of advertising and channel experience which is extremely relevant in today’s world. I am looking forward to working with Keegan in creating some truly memorable work for our clients” added Nitin Karkare, Chief Executive Officer (CEO), FCB Ulka.

     

    Commenting on the appointment, Swati Bhattacharya, Chief Creative Officer, FCB Ulka said, “Keegan’s thorough understanding of the communication business is phenomenal. The work he has created for his clients across brands is a testimony of the same! His creative acumen, ability to create magic for brands coupled with his leadership skills will surely take FCB Ulka to greater heights and we are thrilled to have him on board!”

     

    “It is an honour to have been selected to drive change at FCB and be in the leadership team of one of the world’s first agencies and one of the country’s most solid. The big change story that FCB wishes to write is the most enticing challenge that tipped things over for me and I look forward to that. I personally love a change story, be it a brand or an agency and I can safely say that my journey has largely been driven by such opportunities. The timing is right with a new wave of change starting with a completely new management team almost. But what I hold of utmost importance is the fortune of getting to work with a bunch of good folks” commented Pinto.

     

    Pinto has led some popular awardwinning campaigns such as ‘Bande Achchhe Hain’ for ICICI Prudential Life Insurance, Stay Raw for MTV India, ‘Power of 49′ for Tata Tea, ‘Heat mein Dheet Hain’ for Onida ACs, ‘Inside waala Snaan’ for Tetley Green Tea, ’For Indian Values’ for Videocon d2h, the recent Beef Ban campaign for MTV and has been instrumental in the recently launched only-music channel from MTV, MTV Beats. Pinto is a music composer/lyricist and awaits a few movie releases in 2017.

     

  • MTV appoints Shalini Sethi as Content & Programming Head and Keegan Pinto as Creative Head

    MTV appoints new heads for programming & creative

    By A Correspondent

     

    MTV has brought in Shalini Sethi as the Content and Programming Head and Keegan Pinto as Creative Head. With varied experience in every aspect of the media industry, right from production to programming to movies, Ms Sethi joins MTV India from Bindass where she was part of the launch team and was Director, Programming; while Mr Pinto, who has won several awards including Cannes Lions, Abbys and Effies joins MTV from DDB Mudra where he worked as the Group Creative Director. At MTV, both Shalini Sethi and Keegan Pinto will be reporting to Aditya Swamy, EVP and Business Head, MTV.

     

    Expressing his pleasure over the additions to the team, Mr Swamy said: “People are the biggest asset of my business and we are continuously looking for talent that believe in the power of MTV but are also hungry to push the envelope and challenge the status quos. Shalini and Keegan have an infectious energy and are key drivers in taking MTV into its next phase in the India journey.  I am thrilled to have them as part of the part and I am excited about the madness that we will unleash together.”

     

  • Keegan is an avid Bollywood enthusiast. He composes music and writes lyrics too. His first feature-film outing will be seen mid-2015

    Keegan Pinto joins DDB Mudra West as Group Creative Director

    By A Correspondent

     

    Keegan Pinto

    DDB Mudra West has announced the appointment of Keegan Pinto as Group Creative Director.

     

    With more than a decade of experience, Keegan’s previous stints were with Lowe Lintas, Bates 141, Rediffusion Young & Rubicam, O&M Mumbai and Colenso BBDO Auckland, New Zealand. He has been associated with brands including Tata Tea ‘Jaago Re’, Lifebuoy Worldwide, ICICI Prudential Life Insurance, Tetley Tea, Videocon d2h, Onida air conditioners, TVS, Domex, Croma, Bajaj Bikes, DNA newspaper, Airtel, Economic Times, HLL – Dove, Lakme, Pond’s, P&G – Vicks, Kingfisher Airlines, Zoom TV, Hindustan Pencils, World Gold Council and BBC World to name a few.

     

    Keegan has led some famous award winning campaigns such as ‘Bande Achchhe Hain’ for ICICI Prudential Life Insurance, ‘Power of 49’ campaign for Tata Tea, ‘Heat mein Dheet Hain’ for Onida AC, ‘Inside wala Snaan’ for Tetley Green Tea and ‘For Indian Values’ for Videocon d2h. While at Bates, Keegan was also responsible for the successful ‘MTV Stay Raw’ campaign.

     

    Keegan is an avid Bollywood enthusiast. He composes music and writes lyrics too. His first feature-film outing will be seen mid-2015.

     

    Rahul Mathew

    Quoting on Keegan’s appointment, Rahul Mathew, Creative Head, DDB Mudra West said, “We believe that great work is created by like-minded people with diverse backgrounds and passions. Keegan is yet another step in that direction. He brings a rather unique skill-set to the table. And at the same time is completely aligned and excited by the vision we have for the agency. I am really looking forward to his diversity adding to our body of work.”