MxMIndia

Tag: Kedar Apte

  • Castrol Truck aasanas, developed as a result of a health and well-being survey conducted with over 1000 truckers, were launched a day ahead of the International Yoga Day in Baddi

    Zee Media & Castrol India address health concerns of truck drivers

    By A Correspondent

     

    In the run up to the International Yoga Day today (June 21), Zee Media extended its support to Castrol India Limited on a health and well-being campaign addressing the health concerns of truck drivers.

     

    Castrol Truck aasanas, developed as a result of a health and well-being survey conducted with over 1000 truckers, were launched a day ahead of the International Yoga Day in Baddi, Himachal Pradesh in an event hosted by Zee Media.

     

    Said Kedar Apte, VP – Marketing, Castrol India: “We have been working with truck drivers for several decades now and have built a strong and enduring relationship with them. Through our long association with them, we have gained valuable insights about their lives and working conditions.  One of the key insights is the fact that most truck drivers in India end up neglecting their own health while struggling to make a decent living.

     

    Added Mehraj Dube, Marketing Head of Zee Media: “This is a phenomenal initiative and we all at ZEE Media are very proud of being a part of it. Truck drivers are the backbone of India’s flourishing economy, so if they are healthy, our economy remains healthy.”

     

     

  • Kedar joined Castrol India in September 2011 as General Manager for the Motorcycle engine oils category

    Kedar Apte takes charge as VP – Marketing at Castrol India

    By A Correspondent

     

    Kedar Apte

    Castrol India Limited has announced the appointment of Kedar Apte as its new Vice President Marketing, effective September 1, 2016.

     

    Apte  joined Castrol India in September 2011 as General Manager for the Motorcycle engine oils category. During the last five years, he has managed multiple product categories and his last position prior to his new role, was as Head – Brand and Communications.

     

    According to Shyam Balasubramanian, Regional Marketing Director, Asia and Pacific Region, “Kedar has been responsible for successfully leading the launches of several pioneering brands like Castrol Vecton, Castrol CRB Mini-Truck and Castrol GTX Eco. His other significant contribution includes building a strong presence for the brand in the digital space through innovative on line campaigns.”

     

    In his new role, Apte will lead the marketing function which includes brand communication and content, sponsorships, digital marketing and consumer and customer engagement programmes. He will spearhead the on-going marketing strategy and continue to strengthen the Castrol brand through distinctive and exciting brand campaigns.

     

    Said Apte: “Castrol has been an integral part of the evolution of the lubricant industry in India and I am delighted to be part of the journey going forward.  Castrol is acknowledged for its innovative marketing approach and I am eagerly looking forward to contributing towards the organization as it moves towards an exciting future.”

     

    Prior to joining Castrol, Apte spent around a decade with Hindustan Unilever in sales and marketing roles.