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Tag: KE Ranganathan

  • The brand leverages print and social media platforms to reach out to consumers

    Parryware launches integrated marketing campaign

    By Our Staff

     

    Parryware, the sanitaryware brand, has launched an integrated marketing campaign #TapToPOT for ‘Parryware Safe Buy’. As part of the campaign, the brand leverages print and social media platforms like Facebook, Instagram, and Google properties to reach out to consumers. It gets extended to various other platforms via Display networks, search, discovery ads, and in-app targeting. The campaign in a form of TVC highlights that Parryware Safe Buy brings the safest and most convenient shopping experience.

     

    Said KE Ranganathan, Managing Director, Roca Parryware: “We at Parryware, strive to provide innovative solutions that are easy, safe and quick.  With us being at the cusp of tech-revolution, offerings like Safe Buy fits perfectly in today’s world where people are becoming extremely tech-savvy and opting for online purchase. When finalising the #TapToPOT campaign TVC, we ensured to take a playful approach to the problem and suggesting ‘POT’ as the solution for bathroom fittings.”

     

     

  • To oversee media strategy, planning, and buying for both brands, Roca and Parryware

    Dentsu X to be media partner with Roca Parryware

    By Our Staff

    Dentsu X India has won the media account for Roca Bathroom Products Private Limited, or Roca Parryware. As per the mandate, Dentsu X will oversee media strategy, planning, and buying for the entire portfolio of both brands, Roca and Parryware. The agency won the account following a media pitch.

    KE Ranganathan
    KE Ranganathan

    Said KE Ranganathan, Managing Director, Roca Parryware: “Our company is back to healthy double digit revenue growth since October, 2020. Looking into the year ahead, there is huge optimism to sustain and grow even higher. To drive this growth momentum we are embarking on a focused brand campaign through mass media for our power brands – Roca and Parryware. While these two brands enjoy high brand recall among our customers, it is important for us to continue to stay on top-of-the-mind and embed relevant brand attributes. With this agenda we looked towards dentsu X for a solution. We were impressed by their understanding of our target audience and the bathroom space. Their proprietary tools and strategy will help us optimise each platform and enhance our reach. We are excited to work with dentsu X and develop innovative new media plans.”

    Divya Karani
    Divya Karani

    Added Divya Karani, Chief Executive Officer, Dentsu X: “We are delighted to be the strategic media partners to Roca Parryware. We look forward to partnering them in scaling new heights.”

     

     

  • In this role, he will be responsible for leading the marketing activities for Roca and Parryware

    Roca appoints R Sreenivasan as Head of Marketing

    By A Correspondent

     

    R Sreenivasan

    Roca has announced the appointment of R Sreenivasan as the Head of Marketing for India operations. In this role, he will be responsible for leading the marketing activities for Roca and Parryware in India by focusing on emerging market opportunities.

     

    Commenting on the appointment, KE Ranganathan, Managing Director, Roca Bathroom Products said: “We are glad to welcome back Sreeni as the new Head of Marketing for our Indian Operations. RBPPL today, is the leading and fastest growing Bathroom Productions Company in India. Our endeavour to provide the best of products, services and experiences to our customers is further reinforced with the induction of Sreeni into our high profile management team. With his rich experience in the category and Indian market and his deep understanding of our customer needs, we are poised to further grow aggressively and continue to lead the Indian bathroom Industry.”

     

     

  • Campaign hits 170+ PVR cinemas’ screens in India marking the intermission

    Parryware brings back its ‘Loo Break’ campaign with a twist

    By A Correspondent

     

    Parryware has brought back its campaign ‘Parryware Loo Break’ with a twist. Building on the success of its maiden campaign, the brand has collaborated with filmmaker Nila Madhab Panda’s movie Halkaa for its second edition to deliver the communication in the immersive environment of cinema.

     

    Commenting on the campaign launch, KE Ranganathan, MD, Roca Bathroom Products Pvt Ltd said: “Given the fragmented segment that the brand operates in, bathroom as a category is yet to be claimed and consumers hardly pay attention to multiple brands that they come across in a day during different environments. Post the success of our first ‘Loo Break’ campaign, the second phase of is aimed at strengthening brand’s popularity in the market, building continuity and increasing audience interaction in the most unique way making Parryware synonymous with loo breaks.”

     

     

  • A first of its kind campaign breaks the clutter of crowded advertising space

    Parryware launches new campaign across PVR cinemas in India

    By A Correspondent

     

    To own the space of Loo Breaks in India, Parryware has launched a national campaign ‘Parryware Loo Break’.

     

    Commenting on the campaign launch, KE Ranganathan, Managing Director, Roca Bathrooms Pvt Ltd. said: “Innovation is a way of life at Parryware and reflects in everything we do, be it our products, processes, communication et al. Given the highly fragmented market that we operate in, the bathroom space is yet to be claimed! All of us interact with multiple bathroom brands during a day in different environments. Our intent was to explore a perfect opportunity to effortlessly yet effectively seed brand Parryware in a natural environment.  ‘Parryware Loo Break’ creates an interaction with the audience in a novel fashion, making Parryware synonymous with loo breaks.”

     

    This campaign will be extended to other mediums and across touchpoints in the near future. Delivering contemporary and youthful bathroom solutions in India, brand Parryware is known for many industry firsts, product innovations and for introducing global technology in the Indian market.

     

  • Captures life moments and how bathrooms play a pivotal role in personal space

    ‘My Bathroom’ matters for Roca

     

     

    Roca has unveiled a new campaign with its central theme ‘My bathroom’. With an actor as the protagonist in the TVC, the brand aims to connect with the Indian audience and showcase the beautiful products of Roca reflecting luxury, technology, style and variety that one desires in his/her personal space.The television commercial (TVC), created by Contrapunto BBDO, Spain is being aired across various channels.

     

    The TVC reinforces the brand leadership along with its expertise, lineage, design capabilities and the experiences one can expect, ultimately influencing purchase decision of the consumer. It aims to connect with a consumer who is forward-looking, smart, seeks new experiences and is exposed to international trends.

     

    “Roca is the world leader in the definition of bathroom space and has been accepted very well in India. Moving forward, we want to strengthen the association of Roca with premium bathrooms. The new campaign aims to reinforce our commitment to providing not only products with the most advanced technology and design features but high-quality bathroom solutions and premium experience for the consumers who value excellence. We are very happy with the new campaign idea and intend to amplify it across touchpoints, TV, Print, Digital, Retail et al,” said KE Ranganathan, Managing Director-designate, Roca Bathroom Products Pvt. Ltd.

     

    Carlos Jorge, General Creative Director, Contrapunto BBDO Madrid added: “From the very beginning of this project we asked ourselves why anyone would choose a premium brand like Roca to create their bathroom. And within the answer lies the idea for this campaign. If you want your bathroom to be as important as the rest of your house, if you want it to be this intimate space your share with you partner, the space where you see you children grow, to be your own personal spa where you seek renewal after a hard day at work, or at times the place where you can find your very own new look, then you are not only looking for a bathroom, but the chance to create a space as personal and particular as your living room, the children’s room or your bedroom. Roca gives you all the options to create your individual bathroom space, where every detail is a reflection of your style and the way you understand your life”.

     

     

  • Ranganathan will be responsible for the overall sales generation and marketing of the company

    Roca appoints KE Ranganathan as President – Sales & Marketing

    By A Correspondent

     

    Roca, the leader in bathroom space, has announced the appointment of KE Ranganathan as President – Sales & Marketing. In this role, Ranganathan will be responsible for the overall sales generation and marketing of the company. He will work closely on creating new strategies and opportunities to drive growth and further consolidate the company’s leadership position.

     

    Ranganathan is a graduate in commerce from Madras University, an Associate of Institute of Chartered Accountants of India (ICAI) and as Associate member of the Institute of Company Secretaries of India (ICSI). He is also a Fulbright Scholar. He comes with more than 30 years of experience in finance, accounting, business planning, strategy, Marketing & Sales. He had held senior positions in various companies in Murugapp a& TVS Group.

     

    Speaking on Ranganathan’s appointment, Pau Abello Pellicer, Managing Director, Roca Bathroom Products said, “Ranganathan comes with rich experience across multiple brands. We are confident given his background that Ranganathan will play a stellar leadership role in breaking new ground as we embark upon the next phase of growth.”