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Tag: Kaya Skin Clinic

  • On 10th anniversary, Kaya Skin Clinic announces the launch of a new retail format

    Kaya announces launch of Skin Bar

    By A Correspondent

     

    The Kaya chain of skincare clinics has announced the launch of Kaya Skin Bar – a new retail format and 18 new specialized products, marking the brand’s landmark achievement of completing 10 years of skin excellence in the country. Launched in December 2002, Kaya Skin Clinic introduced world of cosmetic dermatology to Indians through world class and customized skin care solutions. The new smaller-format stores, called Kaya Skin Bars, will cost approximately Rs 35-40 lakh to set up per outlet, with the focus on offering more products than services, with the head-count capped at three per outlet as against the approximately eight to ten people that man the regular clinics.

     

    Ajay Pahwa, CEO, Kaya Skin Clinic said, “Our 10th anniversary is a big milestone in our journey. On this occasion, it gives me immense pleasure to announce that the first Kaya Skin Bar will be launched in Bangalore, in January, 2013. Introducing 18 new specialized products, researched and developed by dermatologists, in our new product-forward store will mark the beginning of a new chapter in Kaya’s brand journey. Strengthening our product portfolio with the launch, Kaya will now have 54 products.”

     

    The Kaya Skin Bar will be a product-forward store, with an open and inviting format. The new format prototype is designed to fast-track Kaya’s expansion in metro & Tier II cities. The area of these new stores will be under 500 square feet and will kick-off in cities such as Bangalore and Delhi, before moving to other cities.

     

  • Dabur had kept its advertising cost in control over the past several months in order to maintain its profitability

    … but rejoice! Dabur increases its adspends

    By Jwalit Vyas

     

    Dabur India delivered a good performance in June 2012 quarter. The major surprise of the June quarter numbers was the year-on-year 51 per cent jump in its advertising and publicity expenses.

     

    Dabur had kept its advertising cost in control over the past several months in order to maintain its profitability. However, the strategy seems to have changed as the company again has started pumping money in marketing its products.

     

    Its advertisement to sales ratio increased by 310 bps year-on-year to 15.7 per cent in March 2012 quarter. Its sales grew by 20 per cent y-o-y to Rs1,462 crore, which its net profit grew by 17 per cent to Rs 150 crore. Operating margins remained flat at 16 per cent which is positive for the company considering the additional advertisement expense.

     

    The second most diversified Indian FMCG company showed a healthy growth across segments. Its food business which contributes to around 15 per cent of the company’s net sales grew by 31 per cent, while its consumer care business which is 80 per cent of its total sales grew at 15 per cent. Its retail business (Kaya Skin Clinic) continues to be loss making but the size of this business is negligible when compared to its overall business.

     

    Dabur’s stock closed 0.1 per cent up at Rs 118 while the Sensex was down by 1.7 per cent. The company’s stock is trading at a price to earning multiple of 31.

     

    Source: The Economic Times

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