MxMIndia

Tag: Kavita Chowkimane

  • The campaign revolves around how Acko has transformed the critical car insurance purchasing process

    Leo Burnett Orchard executes latest ad film for Acko

    By A Correspondent

     

    Online general insurance brand Acko has launched its latest marketing campaign. Conceptualised and created by Leo Burnett Orchard, the campaign revolves around how Acko has transformed the critical car insurance purchasing process into one that’s quick, easy and fits one’s budget.

     

    Said Kavita Chowkimane – VP Marketing at Acko: “Consumers are bombarded with too many choices today. They want to pick the best one but at the same time, avoid the cognitive load when it’s not worth the hassle. Our campaign is inspired by the thought of simplifying this decision for the value-conscious but time-poor consumer. Buying an insurance policy does not need to be such a taxing process & we think Acko is definitely a no-brainer choice.”

     

    Added Prashanth Challapalli, COO, Leo Burnett Orchard: “The relationship between a man and his car is a fascinating one. Irrespective of how much the car costs, you care for it and also take it for granted. Anything that is critical to the everyday running of the car is always a priority. Anything that is under the hood is taken for granted and usually becomes hassle to get done. Our story is a classic argument between a car that is upset at being taken for granted and the guy who is trying his best to remedy a bad situation.”

     

     

  • Conceptualized and executed by Contract Advertising- Bangalore, the TVC will be supported by print, outdoor and digital

    Contract’s new campaign for Portea underlines the benefits of ‘Healing at Home’

    By A Correspondent

     

    Contract advertising has put out the first commercial for Portea Medical, India’s largest and fastest growing home healthcare company. The campaigntakes an emotive route to demonstrate how a person can heal quicker and in the best possible manner in the home environment, post-treatment in a hospital.

     

    “While medical treatment can be obtained in a hospital, it is widely acknowledged that a patient heals best at home, under the care of a home healthcare professional, and around the people that patients are most comfortable with. At Portea, we see this happening every day and have had the privilege of serving nearly 100,000 patients in the last two and a half years ago, since we launched our operations. Through this campaign, we look forward to reaching out to many more Indian families and continuing to bring care and support to those in need,” said Kavita Chowkimane, GM – Marketing, Portea Medical.

     

    Conceptualized and executed by Contract Advertising- Bangalore, the TVC will be supported by print, outdoor and digital. The TVC is being broadcast during prime time has been produced by Equinox Films.

     

    Ashish Chakravarty

    Commenting on the commercial, Ashish Chakravarty, National Creative Director, Contract Advertising said, “We often notice that caregivers become the closest confidants of patients. It’s an unusual relationship that has no name. We wanted to focus on the emotional part of caregiving rather than the clinical side, one so often sees in healthcare advertising. It’s a beautiful story of a Portea nurse who knows how to use the comforts and routines of a home to gently nudge a person towards recovery.”