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Tag: Kashyap Vadapalli

  • The e-commerce firms could generate for 40% of their annual sales this festive season

    Acche Din as ecom players expect $4bn sales this Puja/Dassera-Diwali-Xmas

     

    By Anjal Agarwal

     

    E-commerce firms are running their preparations for the coming festive season at full steam, expecting sales to the tune of Rs 25,600 crore ($4 billion). The festive months from October-December are expected to account for 40% of the $10-billion annual sales e-commerce firms are likely to record this year, according to management consulting firm Technopark Advisors. The industry had reported $7 billion sales in FY15, with 40% sales coming during the festive season, the firm’s senior vice-president Ankur Bisen said.

     

    Online marketplace Snapdeal, which saw a 15x increase in traffic last Diwali, is strengthening all aspects of business operations, including logistics, supply-chain, financial and technological support, Idi Srinivas Murthy, senior vicepresident, marketing, Snapdeal said. “We have launched faster last-mile delivery solutions and a refreshed user interface. We are also developing a host of solutions for our 1,50,000 sellers,” he added.

     

    Two major areas come into sharp focus as dozens of etailers jostle with each other for greater share of festive spends – delivery performance and customer satisfaction.

     

    Mumbai-based furniture and home products marketplace Pepperfry has increased merchant base, multiplied marketing outreach, and invested in doubling its logistics capabilities by expanding fulfilment centres, delivery and assembly capabilities as well as technology capabilities, according to chief marketing officer Kashyap Vadapalli. “Our sales were up 200% (last Diwali) as we took necessary steps both at the logistics and supply end,” he added.

     

    The coming festive months are crucial not just to the ecommerce industry, but also for companies providing logistics solutions. Logistics startup Delhivery is expecting a significant surge in volumes, similar to last year. “Delhivery is continuously investing in technology, infrastructure and automation to ensure such surges are managed well during the festive season,” said Mohit Tandon, co-founder, Delhivery. However, with rising demand, these companies are bound to face innumerable challenges.

     

    “Since the logistics partners are common to almost all players, fulfilling the demands over a given period of time becomes a concern,” said Praveen Sinha, managing director and founder of online fashion retailer Jabong. “It is not always easy due to the overwhelming response that we get during this time. It sometimes becomes challenging to have a constant stock of products,” he added.

     

    In the past one year mobile and internet penetration has increased further indicating that this year online purchasing will grow multi-fold compared to Diwali 2014, Kushal Nahata, CEO and cofounder of enterprise mobility platform FarEye said.

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • E-commerce marketplace eBay India (www.ebay.in) has unveiled its festive marketing campaign, highlighting eBay India as the best deal destination providing a guaranteed and safe online shopping experience with the widest range of brand new every-day use products

    eBay India promises best deals in its campaign

    By Tuhina Anand

     

    E-commerce marketplace eBay India (www.ebay.in) has unveiled its festive marketing campaign, highlighting eBay India as the best deal destination providing a guaranteed and safe online shopping experience with the widest range of brand new every-day use products. The campaign portrays savvy consumers in real life situations realising they no longer need to shop the old-fashioned way and can shop smartly for great deals on eBay India with an assurance of eBay Guarantee of 100 percent satisfaction, else a refund or a replacement. The tag line, Want it, Get It continues.

     

    Targeted at value-seeking shopping enthusiasts across the country in the age bracket of 18-40 years, eBay India’s new campaign emphasizes on eBay’s array of deals, backed by the fundamental promise of 100 percent satisfaction. The campaign is designed to encourage consumers to use eBay India for the variety of great deals available on product categories like apparel, accessories, fashion, personal care, laptops, mobile phones, cameras, TVs & fitness among many others. Conceptualized in an everyday conversational format, the TVC is designed to appeal to audiences with its tongue-in-cheek style. The campaign highlights situations in which the protagonists are able to acquire the best online shopping deals backed by eBay Guarantee on the purchase.

     

    Kashyap Vadapalli

    Kashyap Vadapalli, Chief Marketing Officer, eBay India says “Our new marketing campaign brings alive the fact that eBay India is the leading shopping destination for savvy online shoppers looking for great deals, offering an unmatched variety of products across categories. We foresee online shopping growing rapidly in India and as pioneers of e-commerce, our campaign aims at instilling consumer confidence, promising the consumer a completely secure & satisfaction-guaranteed experience of getting the product they selected and paid for.”

     

    Scheduled for a high-voltage, nationwide launch, the campaign has been developed by Law & Kenneth. The campaign will roll out nationally, with a combination of TV, digital & social mediums to drive awareness and encourage Indians to shop their heart out this festive season to get the best deals online.

     

    The campaign is a series of four TVCs of real life situations. In one ad, a young couple is in a discussion where the husband has his eye on a new DSLR camera and is keen for his wife’s ‘US Chacha’ to visit so he gets his hands on the latest model. His savvy wife turns around and challenges him with haven’t you heard of eBay, you don’t need to wait for a ‘US Chacha’ for deals on the latest cameras. In another ad, two friends are at a party and one of them envies the other’s new phone and says he plans to wait for the next edition to launch, so he can get the old model at a great price. His friend again challenges him and says haven’t you heard of eBay, you will get the best deals on latest phones throughout the year. The ads end with Get Deals on eBay India that you can’t get anywhere else. This is followed by “eBay Guarantee” & “Want it. Get it.”