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Tag: Kartikeya Bhandari

  • To launch mega marketing campaign for well-designed, high-quality home interiors

    Disney+ Hotstar partners with Livspace

    By Our Staff

    Home interiors and renovation platform Livspace has launched a campaign titled “Don’t try this at home”  to raise awareness about the importance of living in a well-designed home with great interior design. To market the campaign, Livspace has partnered with Disney+ Hotstar, as an associate sponsor for the Indian Premier League (IPL).

    Said Kartikeya Bhandari, Chief Marketing Officer at Livspace: “As market leaders, Livspace is focused on creating the organised interiors category in all its launched cities and countries. It’s our constant endeavour to introduce more and more homeowners to a professional way of getting home interiors done. This time, we have taken our brand promise of high quality and efficient design and presented it through the “Don’t try this at home” campaign. The narrative is also timely as many people have spent months cooped up at home and have started noticing the inconveniences caused by poor design. IPL has always been  a great platform for brands to present their narrative and with this season having kicked off, we at Livspace believe this is a great opportunity to reach a large audience and inspire them to improve their daily lives at home with interiors from Livspace.”

    Added Adarsh Atal, Director – Creative and Content at Tilt Brand Solutions: “As a brand, Livspace strongly believes that great interior design is not just about the way things look. It’s also about function. Taking a leap forward from our previous campaign that dealt with ‘Living with design flaws’, this time around, we decided to emphatically warn people about the implications of living in a poorly designed home. ‘Don’t try this at home’ is our tongue firmly-in-cheek way of telling people not to try stunts at home and try Livpsace to discover the joy of smart design.”

  • Mandate to bring technology and creative capabilities to strengthen Livspace’s footprint

    Livspace awards its digital mandate to Performics

    By A Correspondent

     

    Home interiors brand Livspace has appointed Performics  to handle its digital duties. Thee mandate is to bring in cross platform data analysis and digital capabilities for Livspace; merge it with creative thinking to result in innovative performance marketing solutions across various online channels for the brand.

     

    On the appointment of the agency, Kartikeya Bhandari, Chief Marketing Officer at Livspace said – “Livspace is the beginning of a new paradigm in home interiors in the country. Our technology and design capabilities seek to transform user journey from being fragmented offline to seamless and experiential online. At this pivotal juncture of exponential growth, we needed to bring on board best in class players who can complement our vision.

     

    In Performics, we found a passionate team with a thorough understanding of not only digital platforms but also curiosity to deep dive into our business challenges and connect them with performance marketing strategies. We believe this partnership will bring in a thinking team capable of innovations and together we hope to positively impact the ‘design to installation’ journey for our Livspace consumers”.

     

    Announcing the win, Pallav Jain, Co-CEO, Performics India said:

    “We are excited to work with Livspace, India and South East Asia’s leading home interior design and renovation platform, a future-facing, consumer-centric brand. Performics continues to redefine the digital space, through superior play in performance, search, data & analytics and we look forward to driving significant business outcomes for Livspace.”

     

     

  • Will help solidify the brand identity as Livspace expands to newer markets and product categories

    Livspace appoints Kartikeya Bhandari as CMO

    By A Correspondent

     

    Livspace has announced that Kartikeya Bhandari has been appointed as its Chief Marketing Officer. In his new role, Bhandari will lead Livspace’s overall brand, marketing and demand generation efforts and as the company gears to enter its next phase of growth and expansion.

     

    Said Anuj Srivastava, CEO and Co-founder of Livspace: “We are thrilled to welcome Kartikeya on board as our first CMO. This is a crucial time for the business as we are poised to take Livspace to its next phase of growth. Kartikeya’s vast experience in online retail and marketing will help us accelerate our brand goals.”

     

     

  • The spoken parlour game that conventionally began as a family pastime has been 'gamified' on Instagram in a unique way

    Dentsu Webchutney, Flipkart launch trend chain campaign on Instagram

    By A Correspondent

     

    Dentsu Webchutney and Flipkart have taken the traditional Indian game ‘Antakshari’ to the next level. Recently, WebChutney, along with Flipkart, teamed up with some top fashion social media influencers in India to launch the Instagram campaign ‘Never Ending Trending’. The innovation engaged with users in real time wherein fashion icons showcased Flipkart’s trends via velfies and engagement posts on theirInstagram handles.

     

    The ‘Never Ending Trending’ campaign brought together 15 fashion influencers, who nominated each other to flaunt trends from Flipkart Fashion stores and keep the fashion trend chain alive. This was then amplified by influencers who interacted with users on the photo-sharing platform via a contest that drove engagement on a day-to-day basis.

     

    Said Kartikeya Bhandari – Senior Director, Marketing, Commerce Platform, Flipkart:  “Flipkart always looks to innovate on social media and engage with customers in fresh ways. In continuation with innovations like Big Billion Days – FB 360 video and Big Shopping Days – Offers Sneak Peek through FlipBot, Never Ending Trending has pushed yet another boundary and we are happy with the traction it is gaining. We will continue to do many more out-of-the-box initiatives for Flipkart Fashion in near future.”

     

    “Brands have built their presence on Instagram by means of influencer campaigns before. But the one thing that’s been missing lately is innovation in leveraging the influencers’ success on Instagram. That’s why we felt Never Ending Trending was a game-changer. The engagement levels speak for themselves; it’s more than double-taps and comments,” added PG Aditya, Creative Director, Dentsu Webchutney.