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Tag: Kartik Smetacek

  • Draftfcb Ulka has created a new campaign for Tata Motors which has unveiled the Vista D90, positioned as a hatchback that is designed to thrill

    Draftfcb Ulka creates new campaign for Tata’s Vista D90

    By A Correspondent

     

    Draftfcb Ulka has created a new campaign for Tata Motors which has unveiled the Vista D90, positioned as a hatchback that is designed to thrill.

     

    [youtube width=”400″ height=”220″]http://www.youtube.com/watch?v=RKqqGHXXj8A[/youtube]

    The TVC shows two Vista D90s driving alongside each other with parasailers, attached to the rear of the car, being lifted in the air as the cars catch speed. The analogy highlights the Vista D90’s powerful 90 PS engine and its claim of being ‘designed to thrill’.

     

    On the rationale behind the campaign, Kartik Smetacek, Group Creative Director, Draftfcb Ulka, said, “The commercial is essentially a demonstration: Of power, of thrill, of the adventurous, adrenaline-fuelled lifestyle that defines the new Tata Motors.”

     

    Amit Sagar, Head, Vista Product Group, said, “The Vista D90 comes as a refreshing option for the thrill-seeking youth of today. The car redefines the category with over a dozen first in class attributes.”

     

    Kartik Smetacek

    Ranging from popular television channels, to print and online, the 360-degree campaign would maximise the experience of the new Vista D90 at various touch points.

     

    Credits:

    Client: Tata Motors

    Agency: Draftfcb Ulka

    National Creative Director: K S Chakravarthy

    Group Creative Director: Kartik Smetacek

    Creative Director: Devendra Mankame

    Creative Team: Donovan D’Souza, Mayuresh Wagle, Tushar Sawant, Roshan Pawaskar, Varsha Kahridaha

    Vice President: Kulvinder Ahluwalia

    Client Servicing: Kailash Kondath, Nisha Philip, Manan Valia

    Planning: Sunil Shetty, Mayur Kaku

    Films: Alpa Jobalia, Vikas Malhotra

    Production House: Chrome Pictures

    Director: Amit Sharma

     

  • Draftfcb Ulka has announced the appointment of Trishay Kotwal as Creative Director

    Draftfcb Ulka appoints Trishay Kotwal as CD

    By A Correspondent

     

    Draftfcb Ulka has announced the appointment of Trishay Kotwal as Creative Director.

     

    Mr Kotwal started off at Grey Worldwide as a trainee after completing his post-graduation in Mass Communication from The Delhi School of Communication. In a career spanning a decade he has worked in Delhi and Mumbai, with Enterprise Nexus, Alok Nanda and Company, Rediffusion Y & R and McCann Erickson; he has worked on leading flagship accounts such as Arrow, Taj Hotels, L’Oreal Paris, Marico and General Motors.

     

    Mr Kotwal said, “I am excited to work on Draftfcb Ulka’s portfolio of clients. It’s a very interesting mix and both Kartik and Chax are people I’ve wanted to work with for a while now. I look forward to some great opportunities here.”

     

    Commenting on the appointment, Kartik Smetacek, Group Creative Director, Draftfcb Ulka said, “Trishay is a very talented writer and a valuable addition to the team. He will be handling an important set of accounts, and we look forward to some great work from him.”