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Tag: Kartik Mohindra

  • Lowe Lintas creates campaign film 'Made of Pride'

    Alia Bhatt to be the new face of Blenders Pride

    By Our Staff

     

    Blenders Pride welcomed Alia Bhatt as the new face of the brand with a campaign film, ‘Made of Pride’. Conceptualised by Lowe Lintas, the TVC has been shot by the famous French filmmaker and visual artist Jean Claude Thibaut, known for his path-breaking work in Luxury Lifestyle.

     

    Commenting on the announcement, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said: “Alia Bhatt’s story of becoming today’s youth icon and one of the most talented stars in our film industry makes her unarguably the best choice for our new brand ambassador for Blenders Pride. Our new campaign celebrates the pride of being your authentic self, showcasing Alia’s strength of character and resilience.  In a world where making safe choices comes easy, the new campaign aims to nudge today’s confident consumers, and encourage them to let their pride be the catalyst in making authentic choices that take them further in life.”

     

    Added Prateek Bhardwaj, Chief Creative Officer – Lowe Lintas: “The campaign reframes the relationship between pride and success. For Blenders Pride, true pride isn’t a result of success. Instead, it’s a prerequisite to handle success. With Alia Bhatt staring down the limelight in a never-seen-before avatar, the brand boldly challenges older notions of pride, and encourages us to unabashedly own our choices.”

     

  • Conceptualised by Lowe Lintas, the campaign has been shot by three-time Academy Award winner Robert Richardson and directed by Brazilian director Pedro Becker

    Absolut launches new global campaign ‘Born Colourless’ in India

    By A Correspondent

     

    Vodka major Absolut has unveiled a new campaign titled ‘Born Colourless’. Conceptualised by Lowe Lintas, the campaign has been shot by three-time Academy Award winner Robert Richardson and directed by Brazilian director Pedro Becker.

     

    The campaign also features 31 Pernod Ricard employees from different nationalities and ethnicities together with real people who have challenged the biases and societal norms.

     

    Commenting on the initiative, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said: “Absolut as a brand has always believed in an open, inclusive world and used creativity to drive change and progress. With our new campaign ‘Born Colourless’ the brand wants to drive the message that a colourful world is a colourless one where people need to drop their biases and look past superficial differences.  It gives us immense pride to see our own employees and real people from across the world come forward to be a part of the film, to drive these beliefs.”

     

    Added Janmenjoy Mohanty, Regional Creative Officer, Lowe Lintas: “It isn’t often that a core product truth and a human belief come together cohesively to present before the world a compelling point of view that is, unarguably, the need of the hour. That’s what ‘Born Colourless’ is all about. An idea born out of the creative tenets of the Absolut worldview, aimed at creating a better tomorrow. The idea is also a tribute to a client who backed this courageously and in full measure – going as far as getting employees from across the world to feature and play many roles in the commercial. All of which make this idea very special for us.”

     

     

  • The campaign featuring Rahul Khanna looks at “goodness through the lens of time”

    Seagram’s 100 Pipers new TV ad features Rahul Khanna

    By A Correspondent

     

    Seagram’s 100 Pipers Music CDs has had its advertising revolving around the thought ‘Be Remembered for Good’. The latest campaign features actor Rahul Khanna and looks at goodness through the lens of time.

     

    Speaking about the latest campaign, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said: “Seagram’s 100 Pipers has always stood for leaving a legacy by making the world a better place. The new campaign looks at the brand’s expression of ‘Be Remembered for Good’ from a fresh creative lens. It also, for the first time, brings on board a face for the brand by associating with accomplished actor Rahul Khanna. We are confident that this campaign will strike a chord with our target audience & inspire more people to devote themselves to a greater good.”

     

    Added Nitin Srivastava, Group Creative Director, Ogilvy: “Lasting goodness outlasts the short lived and the transient. There is the joy of good times and good moments enjoyed together, but what’s remembered is acts of goodness with a lasting impact. This simple yet powerful human insight is what powers the communication for 100 Pipers – a brand that has always put the wellbeing of others beyond mere personal gain. This is what lets us ‘Be Remembered for Good’.

     

     

  • On-boards global cricketing icons Faf du Plessis, Ben Stokes, KL Rahul, Andre Russel, Kane Williamson, Mitchell Starc & Angelo Mathews as brand ambassadors

    For Royal Stag, ‘It Starts with You’

    By A Correspondent

     

    Seagram’s Royal Stag has announced its new campaign, ‘It starts with You. Make it large.” The campaign features seven cricketers – South Africa’s Faf du Plessis, England’s Ben Stokes, India’s KL Rahul, West Indies’ Andre Russel, New Zealand’s Kane Williamson, Australia’s Mitchell Starc & Sri Lanka’s Angelo Mathews.

     

    The latest TVC, created by Ogilvy & Mather and directed by Llyod Baptista, has attempts to capture the emotions, hard work and grit of these cricket stars.

     

    Speaking on the announcement, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said: “Royal Stag has always been an iconic brand that has inspired people to dream, achieve and make it large in life. The brand has been associated with cricket since the year 2000. We are extremely excited to release our latest campaign that captures the spirit of today’s generation that is ambitious, embodies self-belief and is willing to go the distance to fulfil their dreams.

     

    Sharing his experience, Piyush Pandey, Worldwide, Chief Creative Officer, Ogilvy added: “The cricket World Cup is the largest stage there is for a cricketer and what better brand to pay tribute to that stage than Royal Stag. The latest commercial features 7 of the world’s best cricketers and traces their journey from dreaming the big dream of playing for their country, to passionately working toward it and finally achieving it. Royal Stag’s ‘Make it large’ is today an inspiring life philosophy and with this commercial, the brand finds another storyline of motivating millions of people to ‘make it large’.

     

     

  • The campaign has been introduced with two films – ‘The Bond’ and ‘The Memory’

    Glenlivet celebrates with two films in new campaign

    By  A Correspondent

     

    The Glenlivet launched its new campaign celebrating the proposition of definitive moments in life.

     

    Said Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India: “The Glenlivet campaign has been designed to celebrate moments, which allow us to lead richer and more fulfilling lives. Given how the young achievers are graduating to finer things in life, it was time, we welcomed them to the world of The Glenlivet. Our latest campaign reiterates that in a world with an oversupply of everything- glut, plenitude and noise, what we need is those definitive moments and the three letter word “The”, an iconic & distinctive symbol, reinforces the same.”

     

    Added Miriam Eceolaza, Marketing Director, The Glenlivet: “The Glenlivet campaign is our most ambitious to date. It’s a modern and contemporary campaign that stays true to our heritage. India is a key market for The Glenlivet, and we have created this specific campaign to celebrate some of life’s definitive moments of the Indian consumer.”

     

    Said Janmenjoy Mohanty, Regional President-North & East, Lowe Lintas India: “Sometimes the most impactful way to put across the brand message is through good old story telling. We chose the most endearing stories that celebrate definitive emotions in an individual’s life. Each one has been painstakingly crafted with a fine mix of stunning visuals, underplayed emotions and music that talks to the soul. We hope each of these stories manage to touch a chord with our target audience.”

     

     

  • Chivas has signed up Farhan Akhtar, multitalented Bollywood actor, producer and director, as the brand ambassador for this campaign

    Chivas Regal unveils India brand campaign with Farhan Akhtar

    By A Correspondent

     

    Chivas Regal announced the launch of its new, India specific brand communication themed on the brand tagline ‘Live with Chivalry’, with ‘Win the Right Way’ as the latest expression. Chivas has signed up Farhan Akhtar, multitalented Bollywood actor, producer and director, as the brand ambassador for this campaign.

     

    Win the Right Way communicates Chivas Regal’s brand values, and aims to inspire a new generation to achieve success whilst making a positive impact on the lives of others. It also stands true to the brand’s philosophy of “succeed as gentlemen”- how success is beyond material gains and is about enriching lives of others. It emphasizes that true success lies less in its clichéd symbolism and more in its impact on the world.

     

    Speaking on the association, Kartik Mohindra, Business Head – International brands, Pernod Ricard India, said “We are very excited to launch the new India centric Chivas campaign that is aimed to provoke the desire of the new generation to make a difference and take people along in their journey of success. For the campaign we have brought on board Farhan Akhtar as the brand ambassador for Chivas. Farhan truly embodies the brand values and philosophy as he is not just a successful individual but he has steered numerous social initiatives to make a difference in society.”

     

    On becoming the new brand ambassador, Farhan Akhtar stated, it’s very important for him to find synergies with his brand associations and he truly believes that it’s difficult for success to be just a single person’s journey and it’s important to respect and recognize the contribution of people across the board.

     

    The new 360 degree marketing and advertising campaign will be integrated across electronic, print and digital media on November 05, 2015.

     

  • The campaign serves as an invitation to the Indian consumers to express themselves in a genuine and authentic way

    For Ballantine’s, it’s about ‘Staying True’ through new positioning

    By A Correspondent

     

    Ballantine’s announced the launch of a new strategic brand positioning – ‘Stay True’ and an accompanying marketing campaign. Ballantine’s has associated with Gabriel Macht, famed actor from TV series ‘Suits’ for its new advertising campaign ‘Stay True, Leave an Impression’ targeted exclusively at India market.

     

    Conceptualised by Ballantine’s, the ‘Stay True, Leave an Impression’ campaign serves as an invitation to the Indian consumers to express themselves in a genuine and authentic way. Authenticity, self-belief and conviction are at the heart of this new campaign. The video-led campaign will be integrated across print, digital and outdoor media.

     

    The entire video film is about two worlds: the world of self-belief and staying true juxtaposed by a world of sycophants with shifting loyalties. The tension between these two worlds is what brings out the brand idea of leaving a mark by being yourself, of making it to the top on your own terms.

     

    The film does this through a depiction of a ‘day in the life of’ the corporate world – the charades, the fake smiles, the pretentious jokes and the ‘yes man-ship’ that plays out every day – as seen through the eyes of our protagonist during his journey through a typical corporate office.
    Commenting on Ballantine’s new campaign, Kartik Mohindra, Head – International Brands at Pernod Ricard India said, “George Ballantine stayed true and left an impression with the whiskies that he created. With this campaign, we want to continue his legacy by creating a platform that celebrates Ballantine’s and its founder’s intrinsic values. We hope to inspire people to have conviction to stay true to themselves, to follow their passions and to remain as genuine and authentic as they can be.”

     

    Sharing his thoughts about the campaign, Ajay Gahlaut, Executive Creative Director, Ogilvy & Mather, New Delhi said, “There are the movers and the shakers who are here today and gone tomorrow. Their allegiances are based on self-gain and change with changing winds. And then there are those few who quietly go about doing what they believe in, undeflected in purpose and unswayed by criticism. These are the ones who are remembered. They are the ones who leave an indelible mark on time. They are the ones who lead by example. This film is about them.”