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Tag: Kartik Iyer

  • The festival will showcase an exquisite collection from international, luxury, designer, beauty, accessory and athleisure brands

    Happy mcgarrybowen creates high-fashion film for Jabong

    By A Correspondent

     

    Jabong has announced the launch of a four-day shopping festival between the April 27 and 30 and to support the festival, Happy mcgarrybowen has launched an all-new campaign. A digital-first approach has been adopted for the campaign, and is supplemented by outdoor, cinema and radio.

     

    Speaking on the campaign, Gaurav Kackar, VP – Brand Marketing, Jabong, said: “Showstopper Festival is an ode to the fashion forwards and the trend makers. Every aspect of our campaign comes from a simple insight that being #FashionGuilty is something you wear on your sleeve proudly. The visualization of the commercial is powerful, eclectic and high on fashion quotient portraying the free-spirited, who defy mediocrity. It encapsulates the essence of the brand, as a curator of best in class labels and high-end fashion.”

     

    Added Kartik Iyer, CEO, Happy Mcgarrybowen: “The thing about those who fiercely love fashion is that they don’t care about what others think. Some people have a certain boldness about them. The Showstopper Festival is for such people. The film brings this thought alive with the showstoppers celebrating their uniqueness, even if they are being judged for who they are.”

     

     

  • The campaign will continue to have a 360-degree approach including print, outdoor, and digital platforms, besides the TVC format

    Suzuki rolls out second phase of #KamPeetaHai campaign

    By A Correspondent

     

    Suzuki Motor Corporation, Japan and Happy mcgarrybowen have rolled out the second phase of the ‘Kam Peeta Hai’ campaign for its flagship scooter brand. The campaign line ‘Kam Peeta Hai’ is a quirky yet bold take on the two-wheeler’s superior mileage.

    Commenting on the campaign, Sajeev Rajasekhran, EVP, Sales and Marketing, SMIPL said: “Suzuki Access 125 is one of the bestselling scooters in the 125cc segment in the premium product category in India. Post the success for ‘Kam Peeta Hai’ TVC, we have now rolled out the second phase of the campaign further strengthening its popularity in the market and drive purchase consideration. The series of TVC reinforces the greater functionality, benefits, and mileage for Suzuki Access 125. The campaign showcases situations during day-to-day activities to connect with the customers.”

     

    Added Kartik Iyer, CEO and Co-founder, Happy Mcgarrybowen: “There is no greater proof about the success of a campaign than the direct impact on business. What is even more encouraging to know is the fact that new customers are walking into showrooms asking to be shown the scooter that Drinks less (‘Kam Peeta Hai’). All due credit to the teams that worked on this campaign, especially the client for seeing the potential in a seemingly simple idea.”

     

     

  • The appointment followed a multi-agency pitch held in Chennai

    Happy mcgarrybowen wins integrated creative and media mandate for BharatBenz trucks and buses

    By A Correspondent

     

    Happy mcgarrybowen has been selected by Daimler India Commercial Vehicles as the agency on record for its BharatBenz brand, known for its range of modern trucks and buses. The appointment followed a multi-agency pitch held in Chennai.

     

    Happy mcgarrybowen, the creative agency from the Dentsu Aegis Network, has been brought on board to manage the integrated mainline and digital communication mandate for BharatBenz trucks and buses, along with the media duties for the brand. The brand will be handled out of Happy mcgarrybowen’s Bangalore office.

     

    On the partnership, Rajaram Krishnamurthy, Vice President- Marketing and Sales, Daimler India Commercial Vehicles (DICV) said: “We are happy to have Happy mcgarrybowen on board. We will be reaching out to more and more customers in the coming years, and we are counting on their expertise to deliver successful integrated traditional and digital campaigns for BharatBenz.”

     

    Added KartikIyer, Chief Executive Officer, Happy mcgarrybowen: “It’s been a year of automobile account wins for us at Happy mcgarrybowen. First 2-wheelers, then 4-wheelers and now 14 wheelers. It’s an honour to be chosen to work on a brand like BharatBenz. Their patience to get the right solution and their appreciation for quality is something we have already enjoyed in the short span of working together. We are extremely positive about this partnership and we look forward to growing their market share in the country.”

     

     

  • The campaign is Fastrack's appeal to its audience to break free from the social facade

    Fastrack asks consumers to ‘Shut the fake up’ in latest campaign

    By A Correspondent

     

    Happy McGarry bowen has unveiled the latest film for Fastrack titled ‘Shut the fake up’. With this campaign, Fastrack challenges the norms and carves a pathway for millennials.

     

    Speaking on the new direction, Suparna Mitra, Chief Marketing Officer at Titan said: “Following our tradition of being in tune with the language of the youth, this campaign fits in, seamlessly. Fastrack has always spoken the language of the youth and this TVC is no exception. Set in a relevant background, the film represents many quintessential elements to today’s youngster; from a simple chat, to actually meeting the person. The TVC borrows from the archetypal ‘boy meets girl’ narrative and showcases two versions of your life – with and without Fastrack.”

     

    Added Ayushman Chiranewala, Head of Marketing, Fastrack: “Fastrack being a young brand has always been the candid voice for the millennial generation. The brand has always stayed true to being unapologetic and bold in its communication. The new ‘Shut the Fake Up’ campaign is testament to the brand’s longstanding philosophy of being true to yourself and breaking status quo. As part of the larger campaign, the brand looks to ignite amongst its audience the thought of living their lives on their own accord, and we at Fastrack celebrate this individuality.”

     

    Said Kartik Iyer, CEO Happy Mcgarry bowen: “The common thread we found was that the youth today are less and less afraid of baring themselves and showing who they truly are. We thought this was a great point of view for Fastrack to stand up and own.”

     

     

  • The mandate was won post a multi-agency pitch

    Happy mcgarrybowen bags creative mandate for Wildcraft

    By A Correspondent

     

    Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has been appointed as the creative partner for the outdoor and adventure product company, Wildcraft. The mandate was won post a multi-agency pitch.

    Commenting on the win, Kartik Iyer, CEO, Happy mcgarrybowen said: “Wildcraft has a certain raw power to it as an indigenous adventure brand. It is something we have been excited by since the first time we met the founders. The market is huge and the canvas is wild. I am certain it is going to be an absolute pleasure creating for Wildcraft.”

    Added Siddharth Sood and Gaurav Dublish, Co-founders, Wildcraft: “In a short span of a decade, people know Wildcraft as the pioneer and leader in outdoor gear and adventure equipment. What we need now is to establish the brand Wildcraft. With Happy mcgarrybowen’s young and passionate team, we are certain that their strategy-driven creative approach will help propel the brand and aid it to moving into its next orbit.”

  • The new identity celebrates the evolution of the brand while reflecting its vision for the future

    TicketNew unveils new brand identity

     

     

    TicketNew, a movie ticketing brand, has undergone an identity change since its inception 10 years ago. The new identity celebrates the evolution of the brand while reflecting its vision for the future. Happy mcgarrybown has partnered the brand refresh.

     

    Talking about the rebranding, RamKumar Nammalwar,the founder and CEO of TicketNew, said: “Ever since inception, we have had all-round growth year on year. We have gone from being website-only to having a mobile website and app. Our mobile transactions have gone up by over 90%. By adding popular multiplex chains and even more single-screens, we have consolidated our position in the southern market. As we embark on a journey to expand our reach to the rest of the country, the time seemed right to give our identity a revamp and our spirit a reboot. And as we set out on our mission to make people enjoy cinema the way it was intended to – in the cinema hall – we needed a new look and voice that reflects our renewed purpose.”

     

    Said Kartik Iyer, CEO, Happy mcgarrybowen: “Ticketnew gives us the opportunity to be a part of the magical world of movies. The service they provide allows us to enjoy movies the way they are meant to be enjoyed. At a time when the world is moving towards smaller screens and mobile phones, TicketNew is one of the few brands committed to making people come closer to the big screen experience. We love their vision and enjoy working with the team. There is much to be done. This is only the first step towards many wonderful things to come. As they say in the theatres, “The show has just begun.”

  • Kartik Iyer to head media biz. Rajni Menon to helm Carat, Joydeep Raha is CEO Carat Context & Himanka Das as CEO, Vizeum as Shripad Kulkarni moves on

    Dentsu Aegis Network rejigs top deck

     

    By A Correspondent

     

    Dentsu Aegis Network has restructured its top deck in media agencies group across Carat and Vizeum. Kartik Iyer has been elevated to President, Media Brands and Amplifi.

     

    Rajni Menon will be CEO of Carat and Joydeep Raha will be CEO of Carat Context as Himanka Das will take over as CEO, Vizeum. Shripad Kulkarni has announced his decision to move on from the group by end-December to pursue his own interest. The move does not impact Dentsu X headed by Divya Karani so far.

     

    Ashish Bhasin

    Said Ashish Bhasin, Chairman and CEO South Asia – Dentsu Aegis Network: “To enable a more future ready product for our clients, our media agencies have been reorganised for the rapidly changing market environment under the unified leadership of Kartik Iyer who has been leading our fastest growing media agency, Carat, for over eight years now. He will be responsible for enabling the continued fast track growth of the brands and will provide senior executive council level oversight to the media brands, in addition to his Amplifi responsibilities.”

     

    Speaking on his appointment and on the next steps for the Media Brands, Iyer said: “I am delighted to have been given this opportunity and look forward to working with the agencies in their growth path over the years. Carat is future proofing to take on the new opportunities that the market dynamics have provided in order to be able to provide world class service to our clients… Rajni is a true blue One DAN exponent. In the past 8 years that Rajni has been with Carat, she has led some of the agency’s most significant developments in capabilities, especially in the area of ICP, CCS, CCS Planner, Multiscreen planning (TV Stack) and Digitizing of Carat, which has enabled the entire group to deliver more consumer focused and business oriented solutions and is best placed to drive it to the next level. Joydeep has been a pillar in the growth path that Carat has seen over the years, particularly in the South markets. With his focus on business growth backed by delivering integrated solutions, he has constantly been adding business for the group. Further, Himanka Das will be taking over as CEO of Vizeum. Himanka has been a part of Dentsu Aegis Network Media leadership for the last 5 years and has a proven ability in managing and growing client relationships both Multinational and Indian,” Iyer added.

     

    Shripad Kulkarni

    Speaking on Kulkarni’s exit, Bhasin said: “Shripad has contributed significantly to the growth of Vizeum in India.  His focus on business and managing client relationships has enabled Vizeum to grow from strength to strength in the last two years. We wish him all the very best in his future endeavours.”

     

    Speaking on the future, Iyer added: “The leadership of our media group will continue to focus on delivering Business Outcomes and Digitally Ahead solutions. Over the next few weeks, each of the agencies will be setting up their plans for the coming years and you can expect some very significant initiatives in this area by each agency. Rajni, Joydeep and Himanka, as leaders of their respective media agencies, will continue to innovate the way brands are built.”

     

  • The media investment arm will comprise four specialisations – Investment Management, Global Media Partnerships, Amnet & The Story Lab

    Dentsu Aegis Network to flex its buying muscles with Amplifi

     

    By A Correspondent

     

    Dentsu Aegis Network has announced the India launch of Amplifi, its media investment arm that comprises four specialisations – Investment Management, Global Media Partnerships, Amnet and The Story Lab. Kartik Iyer, President Media Agencies and Amplifi will spearhead the initiative.

     

    Ashish Bhasin

    Speaking on this launch, Ashish Bhasin Chairman & CEO South Asia said: “We are excited to launch Amplifi in India under Kartik’s leadership and bringing together the four key capabilities under one structure. In today’s world, our media partners have much more to bring on table for our clients, than just media inventory.  Amplifi’s is uniquely placed to drive this supply-side convergence by harnessing data, technology, insight and content to help all members of the Dentsu Aegis Network operating model.”

     

    Added Iyer: “Our constant endeavour has been to bring best in class solutions for our clients that enable their business growth. The launch of Amplifi is another step in that direction and I am very excited with this opportunity.”

     

    Sujata Dwibedy

    As part of this launch, Sujata Dwibedy takes over as Group Buying and Trading Head from Harsha Joshi who is moving on. Said Bhasin on Joshi’s exit: “Harsha, with her vast experience, has been a huge contributor in the growth of the media group. We wish her all the very best for her future.”

     

     

    Kartik Iyer

    Speaking on Dwibedy’s appointment, Kartik said, “Sujata, with over 20 years of media trading and strategy experience, has extensively worked across sectors such as FMCG, telecom, airlines, finance, alcohol and beverages and has led teams in the areas of planning, research, buying and strategy. Her holistic perspective will enable a better integration of all buying and trading functions across the group, in both online and offline media. Sujata will be supported by Prashant Nandan who has over 10 years of expertise in strategic digital marketing, media planning, media buying and content marketing across agencies like Isobar, Maxus and Motivator. Over the past three years, he has been leading buying for Isobar and now moves to Amplifi to deliver the digital buying and trading expertise to the group.”

     

    Speaking on her appointment as Group Buying and Trading Head, Dwibedy said, “I am delighted to have been chosen for this responsibility to drive ROI and deliver value to Dentsu Aegis Network clients. In today’s rapidly changing media marketplace, I look forward to working with our agencies and media partners to deliver this value across media to our clients.” The Story Lab, launched in 2015 in India, will continue to operate as part of Amplifi under the leadership of Sunil Kumaran.

     

     

  • Rajesh Mani and Kunal Madhavdas join as the agency’s first ever ECD and Sr. VP respectively

    Happy mcgarrybowen makes senior appointments

    By A Correspondent

     

    Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has added creative and account management muscle in the team with the appointment of Rajesh Mani and Kunal Madhavdas as the agency’s first ever ECD and Senior VP respectively.

     

    Said Kartik Iyer, CEO, Happy mcgarrybowen: “We have been very particular about creative leadership within the agency. Because at that level it’s not just about the talent but more about having the maturity to nurture ideas. We have a strong culture at Happy mcgarrybowen and in Rajesh we found the natural energy to further that culture. It’s great to have him in our team.”

     

    Added Samarjit Choudhry, COO, Happy mcgarrybowen: ”Happy mcgarrybowen has a culture of creating great ideas and not just great ads. We are particular about the people who work with us not just on skill set but also on the attitude. With Kunal and now Rajesh we have 2 people who come from the same mindset. They are a fabulous addition to the “Happy” team.”

     

  • the brand also has plans to have a high decibel campaign spread across outdoor, print and digital

    Happy mcgarrybowen unveils ‘Ready for tomorrow’ campaign for Duroflex

    By A Correspondent

     

    Mattress brand Duroflex has rolled out a 360-degree campaign to announce the launch of its latest range – Energise. The campaign will be rolled out nationally and apart from TV, the brand also has plans to have a high decibel campaign spread across outdoor, print and digital.The brand has come up with the campaign ‘Ready for Tomorrow’ which has been conceptualised and developed by Happy mcgarrybowen. The film has been produced by Nirvana Films and directed by Prashant Madan.

     

    Speaking on the campaign, Mathew Joseph, Director Marketing – Duroflex said: “An innovative product like Energise, innately demanded innovative messaging. Happy’s keen sense of consumer insight, creative prowess combined with superior execution has resulted in a creative / TVC that is not just innovative but inspiring, category breaking and captures the essence of the brand. With a TVC like this and a partner like Happy we feel fully equipped to bring Energise out to the market.”

     

    On the campaign, Kartik Iyer, CEO, Happy mcgarrybowen said: “It’s been a lot of fun working on this campaign. It’s always a pleasure when a client gives you a free hand to break the codes of a certain category. With Energise, we have done exactly that. I don’t think any brand has looked at mattresses in this way. Innovation lies at the heart of the product. Am quite confident that this campaign will add to the stickiness a superior quality product like Energise will certainly enjoy.”

     

  • Donning the tagline 'Car Becho, Best Price Mein' the television campaign features an average male struggling to sell his car

    Happy mcgarrybowen unveils inaugural TVC for CARS24

    By A Correspondent

     

    Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has created the first ever TVC for Cars24 Services, featuring Boman Irani as its brand endorser.

     

    Talking on the new campaign, Vikram Chopra, CEO and co-founder, CARS24  said: “Our research indicates that people are now selling their cars in three years, as against five-six earlier. As we sit on the cusp of the next growth curve, the new TVC will help us support more customers get the best price for their cars. We are glad to have a brand endorser of Boman Irani’s calibre to be the face of Cars24″.

     

    Added Kartik Iyer, CEO and Co-founder – Happy mcgarrybowen: “The second-hand car sales market in India is pretty complicated. With many horizontal players promising all kind of prices, the customer is often left in a state of disillusionment making the process of selling one’s car very painful. This campaign is the first step for the brand. We look forward to aggressively growing their market share and creating value for the brand.”

     

  • With over 30 years of serving businesses across India, Tally is in an unrivalled position to deal with GST

    Happy mcgarrybowen executes GST-ready campaign for Tally Solutions

    By A Correspondent

     

    Tally Solutions, a pioneer in accounting and business management software, collaborated with Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, to launch its first ever campaign for its GST-ready software. With over 30 years of serving businesses across India, Tally is in an unrivalled position to deal with GST.

     

    Speaking about the campaign, Kartik Iyer, CEO and Co-Founder, Happy mcgarrybowen says, “Working with Tally has been an enriching experience at many levels. As pioneers in the business of Fintech, their insight and view into the GST era is unmatched. Their ability to break anything that is complex down to simple clear points is what makes them the leader undoubtedly. There is a lot to do together. We look forward to doing some great work for them.”