MxMIndia

Tag: Karthik Raman

  • #FutureFearless brand campaign primarily targeted at parents

    Ageas Federal Life Insurance recreates ‘young Sachin’ in new campaign

    By Our Staff

     

    Ageas Federal Life Insurance announced the launch of its #FutureFearless brand campaign primarily targeted at parents. The brand campaign portrays a perspective to #FutureFearless, told through the lens of Ageas Federal’s Brand Ambassador, Sachin Tendulkar. The #FutureFearless campaign was conceptualised and created in partnership with VMLY&R India.

     

    Speaking on the importance of the campaign, Karthik Raman, Chief Marketing Officer and Head – Products, Ageas Federal Life Insurance said: “Our Brand Ambassador, Sachin Tendulkar is the perfect embodiment of being #FutureFearless. Un-deterred by any hurdles that life threw at him, he persevered with determination to achieve his dreams and build his future. Our aim through this campaign, is to use Sachin’s example to encourage parents to wisely plan for their children’s future. We are going through uncertain times but with financial discipline and timely investment in life insurance, parents can help fulfil the fearless dreams of their children.”

     

    Commenting on the campaign, Mukund Olety, Chief Creative Officer, VMLY&R India said, “It’s amazing what we can do with technology. We can tell stories that could have never been told before. We wanted an inspiring figure to convince parents to overcome their fears with better financial planning from Ageas Federal Life Insurance, and who better than our protagonist – the 11-year-old Sachin. While we knew this was something we could achieve using technologies such as DeepFake AI, unfortunately for us, we didn’t have any pre-existing videos of Sachin as a child. Instead of letting that stop us, we found our way through custom tech innovations.”

     

  • The new name: Ageas Federal Life Insurance

    Tendulkar pushes IDBI Federal Life’s new avatar

    By Our Staff

    Ageas Federal Life Insurance has launched a new brand campaign spearheaded by cricketer and brand ambassador Sachin Tendulkar.

    Said Karthik Raman, CMO & Head-Products, Ageas Federal Life Insurance: “Through the years, we have built our brand on the foundation of positivity, optimism and wellness. While we now adopt a new identity as Ageas Federal Life Insurance, we remain faithful to our core purpose of empowering people to create the life and lifestyle of their choice. We would continue to partner with them to help them achieve their dreams and goals so that they can truly be #FutureFearless.”

     

     

  • The campaign has been conceptualised and created in partnership with VMLY&R India

    IDBI Federal Life unveils #FutureFearless campaign

    By A Correspondent

     

    IDBI Federal Life Insurance has announced the launch of its brand campaign, #FutureFearless which seeks to remind people that the future is not a source of fear, but a place of possibilities.

     

    Speaking on the thought behind the campaign, Karthik Raman, Chief Marketing Officer & Head – Products, IDBI Federal Life Insurance said: “We are living in unprecedented times with disruptions on all fronts. These upheavals coupled with the constant barrage of negative news have added to people’s worry and anxiety. However, our research has shown that while grown-ups are apprehensive of the future and what it holds, the children of today are ready to embrace a world of possibilities. Comfortable with technology, up-to-date with the latest trends and completely aware of the world around them, the next generation of kids are confident and ready to explore new professions and career paths.”

     

    The #FutureFearless campaign has been conceptualised and created in partnership with VMLY&R India.

     

    Added Venkatagiri Rao, Creative Head, VMLY&R India, says, “Twenty years from now, the world will still need engineers and doctors. Just very different kinds of engineers or doctors than parents can imagine. Gene tech, machine learning, climate science, recycling, anti-ageing, space exploration – the emerging needs and opportunities are incredible. Unless parents wake up and overcome their fears to embrace emerging technologies today, they will make their worst fears come true for their children. #FutureFearless is a wakeup call to parents. As an insurance brand, it is imperative that we help our customers make the most of the future, and not just brace for it.”

     

     

  • IDBI Federal’s latest digital campaign, #BabyGotPlans ,is firmly rooted in the milieu of increased choices and limited planning

    IDBI Fed Life unveils campaign for children’s future solutions

     

     

    IDBI Federal Life’s latest digital campaign, #BabyGotPlans, is firmly rooted in the milieu of increased choices and limited planning that children have today.

     

    Said Karthik Raman, Chief Marketing Officer, IDBI Federal Life: “Despite all the joy that comes from raising a child, it comes with its own set of challenges. These include rising cost of education and increasing competition. And when you add to this your baby’s individual plans for his/her career, the entire planning exercise can seem like a roller coaster ride. A kneejerk reaction that most parents have towards this is to sacrifice their own plans to build a bright future for their children. The campaign’s clear objective is to make young parents realise that with appropriate planning, one can accomplish children’s as well as their own aspirations as individuals.”

     

    The campaign has been conceptualised and executed by Social Kinnect, IDBI Federal Life Insurance’s digital agency.