MxMIndia

Tag: Kargil Vijay Diwas

  • In partnership with Sufiya Sufi renowned ultra-runner

    Mahindra Logistics commemorates Kargil Vijay Diwas

    Mahindra Logistics Limited, an integrated logistics solutions provider, launched its latest video commemorating the 25th anniversary of Kargil Vijay Diwas. The video encapsulates the ‘Kargil Vijay Run’ by Sufiya Sufi, paying homage to the valour and sacrifice of our armed forces. Featuring ultra-runner Sufiya Sufi’s journey across the challenging terrains of Leh up till the Kargil War Memorial reflects relentless spirit and determination.

    Commenting on the ‘Kargil Vijay Run’ initiative, Mansi Nagri, Associate Vice President – Marketing, Communications & Sales Excellence, Mahindra Logistics Ltd., said: “Kargil Vijay Diwas signifies the valour and sacrifice of our armed forces. Our partnership with Sufiya Sufi for ‘Kargil Vijay Run’ captures her journey of endurance and perseverance. This association strengthens our commitment to support army veterans through career opportunities that ensure their successful transition into corporate life. This partnership is an effort towards inspiring every Indian with the spirit of determination mirroring the courage of our soldiers.”

  • With 'Hearts to Bravehearts' initiative

    Mahindra commemorates 25 Years of Kargil Vijay Diwas

    Mahindra & Mahindra Ltd has announced the launch of ‘Hearts to Bravehearts’, an initiative to commemorate the 25th anniversary of India’s victory in the Kargil War.

    Said Veejay Nakra, President – Automotive Division, M&M Ltd: “We are deeply honoured to commemorate the 25th anniversary of the Kargil victory with our ‘Hearts to Bravehearts’ initiative. This campaign is not just about remembering our heroes but about celebrating the freedom and peace they have secured for us. By sending our heartfelt messages to the brave soldiers who protect our nation, we aim to show them that their sacrifices have not only brought us safety but also endless smiles and a peaceful life. Mahindra is proud to be a part of this significant journey, reinforcing our commitment to exploring the impossible and supporting our nation’s heroes.”

    M&M has tied up with Faujiana as a partner to engage with Kargil war veterans to spread awareness and drive citizen participation through its extensive network. Along the way, the drive will also foster goodwill through the involvement of eminent journalists and celebrities, amplifying the campaign’s emotional resonance.

  • Limited-edition Pepsi cans unveiled; inspired by the story of Capt Vikram Batra

    Pepsi salutes bravehearts on Kargil Vijay Diwas

    By Our Staff

     

    Pepsi has launched a set of limited-edition cans and a heartwarming ode as homage to Captain Vikram Batra and many other bravehearts, who led India to victory at Kargil.

     

    Speaking about the tribute, Captain Batra’s twin brother Vishal Batra said, “22 years ago, Vikram’s powerful voice rang out over a radio and inspired patriotism in Indians of all ages as he said ‘Yeh Dil Maange More’. Today, ahead of Kargil Vijay Diwas, I am both, proud and grateful that Pepsi is taking the story of his selflessness and courage across the country. It was an emotional experience for me to record the ode which is dedicated to my brother as it brought back many fond memories of him. I am hopeful that the story of his valour will inspire millions of Indians and remind them of the sacrifices by the brave souls who are on the border, so that we can feel safe back home.”

     

    Added an unnamed PepsiCo India spokesperson: “‘Yeh Dil Maange More’, a phrase that has always been synonymous with Pepsi, took on a new meaning when Capt. Batra adopted the line as his rallying cry. We are proud to honour the valour and selflessness of Capt. Batra and many other soldiers like him through the new limited-edition cans and a special heartfelt video. This Kargil Vijay Diwas, we are remembering all those brave heroes and salute their indomitable spirit and resilience.”