Tag: Kareena Kapoor

  • Reviewing the Reviews: Heroine

    Heroine

    Key Cast: Kareena Kapoor, Arjun Rampal

    Written & Directed By: Madhur Bhandarkar

    Produced By: Ronnie Screwvala

     

    People finally caught on – that Madhur Bhandarkar tells the same story again and again and that he is also very misogynistic. Films about films seldom do well. Either star-struck people don’t want to see their idols toppled from their pedestals, or that filmmakers are hardly ever able to tell the truth about a complex world and resort to cliches and banalities.

     

    His latest, Heroine, bored almost all critics, annoyed quite a few and got written off by all but Taran Adarsh as fake and superficial. It got a 2 to 2.5 star rating, with just the Times of India and Bollywoodhungama going over the standard. The word the cyberworld coined for this film –Zeroine.

     

    Shubhra Gupta of the Indian Express wrote, “The only reason to watch Madhur Bhandarkar’s films is for the way they go behind the headlines and show us the dirt and the hurt that’s usually brushed under frayed rags and burnished carpets. In his better moments, Bhandarkar has let us see the stuff that’s crawled out from underneath clearly, and we’ve overlooked the tackiness because it has added to the understanding of the subject. Heroine, Bhandarkar’s pass at Bollywood, does none of this. It remains a string of drab cliches, despite a strong performance from leading lady Kareena Kapoor.”

     

    Anupama Chopra of The Hindustan Times sneered, “It’s supposed to be our window into the muck, the Machiavellian politics and the Faustian bargains that a life in the limelight necessarily entails. This seemed, to me at least, like a perfect fit of maker and material. After all, what better subject for steamy scandal than the life of an actress? But sadly, Heroine never rises to the occasion. Bhandarkar and his team of co-writers – Anuradha Tiwari, Manoj Tyagi and Niranjan Iyengar – bung in every possible element of masala. There’s alcohol, affairs, a sex tape and even – gasp – a lesbian one-night stand. But Heroine doesn’t even deliver the frisson of a good Stardust story. It’s limp and, more incredibly, boring.”

     

    Baradwaj Rangan of The Hindu commented, “Madhur Bhandarkar’s latest thesis mounted on the points that fame is a terrible thing that slowly eats up your soul, journalists are unprincipled scum, privileged people smoke non-stop and drink non-stop and have casual sex non-stop, city people are generally evil, and gay men have the limpest wrists. Acknowledging the positive dimensions of fame would leave Bhandarkar with nothing to expend his moral outrage on. (And I have to wonder if that well isn’t running dry. After all these films, all these fulminations against the seedier side-streets of our society, how much more moral outrage can one man still possibly have?) ”

     

    Rajeev Masand of IBNLive wrote, “Heroine, directed by Madhur Bhandarkar opens with genuine promise, but very quickly collapses into a heap of lazy stereotypes. Sadly, the film offers no original insight into the minds of movie stars or the inner workings of the Mumbai film industry – this is a movie that might well have been made by an avid reader of gossip rags; it hardly feels like the work of an experienced filmmaker. At least with Page 3, Corporate and Fashion, Bhandarkar cast an outsider’s eye on different worlds. What’s his excuse for doing such a sloppy job on an industry he belongs to?”

     

    Sukanya Verma writing in rediff.com quipped, “As always Bhandarkar intersperses the frames with backbiting industry types holding a drink in hand and fake smile on lips, philandering actors, haughty star wives, catty co-stars, snooping journalists, shrewd politicians and ruthless agents. Same old jibes, insecurities, conflicts, threats and scandals. Not to forget his constant obsession with homosexuals as objects of ridicule, be it in Heroine’s visibly effeminate fashion designer, gossip-hunting reporter or a multi-purpose sex toy. The latter even remarks, ‘Is industry mein zip aur zubaan dono sambhal ke kholni chahiye (One should open their mouth and zips with equal care).’ I am not sure if this is Bhandakar’s idea of comic relief but the hall roared with laughter.”

     

    Aniruddha Guha of DNA ranted, “Heroine, though, is not just like Fashion, but resembles every film Bhandarkar has ever made before, and in the most terrible way. In other words, if you take every bad moment in every Bhandarkar film ever made, put them together in a two-and-a-half-hour long loop, the result will be a lot less distressing and a lot more entertaining than Heroine. All stock Bhandarkar characters return: overtly feminine male hairstylists / fashion designers, loud cops, bitchy rumour-mongers, vengeful mediapersons. Many of these are played by actors who make up the background crowd for one scene, only to be re-arranged and repeated again in others.”

     

    Saibal Chatterjee of NDTV wrote, “This is a glossy picture postcard that has seen better days – still good to look at but frayed at the edges and utterly lifeless. The foremost problem with Madhur Bhandarkar’s Heroine is that behind its gossamer exterior, it is weighed down by banalities that don’t quite add up. In conveying the ebbs and tides of the life of a self-obsessed, impulsive and troubled Bollywood diva, the film taps into the tropes that constitute the Bhandarkar formula. The novelty has worn off. So, all that the audience is left with is an overwhelming sense of deja vu.”

     

    Meena Iyer, writing in the Times of India was kinder than most. “Heroine would have been crisper had it not digressed to cover every Bollywood insider account. When the maker attempts to show mainstream cinema’s condescending attitude towards art-house films, precious screen time is lost. Mahi’s attempt to play a prostitute and say scandalous lines are clearly attempted to woo the front-benchers but the gig lacks conviction. The music is a complete letdown and even the item song Halkat Jaawani fails to give the required ‘rise’ to proceedings. Of course the saving grace of the film is Kareena who not only looks drop-dead gorgeous but is also adept as the girl interrupted.”

     

    Taran Adarsh of Bollywoodhungama.com was the only rave. “On the whole, Heroine is yet another hard-hitting motion picture from Madhur Bhandarkar. For persistently choosing women-centric themes, for consistently winning national acclaim and most significantly, magnetizing moviegoers in large numbers to view his cinema, the efforts of the maverick film-maker deserve to be lauded. Watch Heroine for Madhur’s imposing direction, for Kareena’s superlative performance, watch it also for its fearless, inspiring and enlightening storyline divulging the scandalous realities of the movie industry. Try not to miss it! ”

     

  • Kareena Kapoor calls CID for help!

    By A Correspondent

     

    Today Bollywood stars are a common sight on the small screen as they make “appearances” on other shows. The latest to join the bandwagon is Kareena Kapoor.

     

    The gorgeous heroine has shot for a special episode of CID on Sony Entertainment Television, where she will play herself, an actress. The plot revolves around an obsessed fan, who threatens Kareena to the extent that she considers leaving her career in films and actually marrying him. In the episode, while promoting one of her films, she discovers that her life is in danger and she solicits help from the CID bureau headed by ACP Pradyuman.

     

    When asked about her experience working with ACP Pradyuman (Shivaji Satam) and his team, she said, “CID is one of the biggest shows running on Indian television. I am happy and delighted to work with such talented people who are running the show successfully for over 15 years. I thoroughly enjoyed myself while acting with the CID team and wish them all the very best as they continue to entertain their viewers.

     

    The special episode airs this Friday, September 21, coinciding with the release date of the actor’s new film Heroine as well as her birthday. It was shot at Fun Republic Cinemas in Andheri West.

     

  • HT Brunch Dialogues on the changing face of Indian heroine

    By A Correspondent

     

    The launch of a coffee table book on print advertising – ‘The Magic of Print’ – by HT Media was followed by the HT Brunch Dialogues. The second edition of HT Brunch Dialogues was launched by Hindustan Times Brunch, and was themed, The Changing Face of the Indian Heroine. Two rounds of panel discussions were held.

     

    The panellists in the first round included Film Director, Madhur Bhandarkar; Producer, Siddharth Roy Kapur and filmmaker and screenplay writer, Raj Kumar Gupta. The panellists discussed the filmmaker’s role in portraying the Indian female lead. They delved on how the female oriented films and the roles offered to actresses have changed and evolved over the years. They also pondered on whether an actress in the long run would be at par with the actor, in terms of pay.

     

    “Times have changed, today heroines are willing to experiment with their roles or even their image which was not so earlier, when they were very conscious about their image and the roles they play” said Madhur Bhandarkar.

     

    On whether heroines will also be paid on par with heroes, Siddharth Roy Kapur said, “If a female oriented film crosses Rs. 100 crore, it may see heroines getting paid as much as the heroes.”

     

    The second session of the panellists included film personalities Kareena Kapoor, Karisma Kapoor and Sharmila Tagore. Both these sessions were moderated by Vir Sanghvi, Advisor, HT Media.

     

    Their discussions revolved around the way scripts or films have evolved over the years for the Hindi film heroine. And how they have managed to stay relevant or break the myth about actress only as a show piece in the film and their take on whether things will get any better for the Hindi film heroine in the near future.

     

    According to Sharmila Tagore, there is a huge difference in the roles women or heroines do today. Times have certainly changed, cinema has become professional today, unlike before, but roles are still not written for women.

     

  • An overdose of Kareena Kapoor?

    By A Correspondent

     

    (c) Perfetti Van Melle India

    Some time back it looked like Priyanka Chopra had gone on an overdrive with her brand endorsements; and now it looks like it’s Kareena Kapoor’s turn. She has just been roped in to endorse Philips’ hair care range. This development comes close on heels of the announcement that she is being signed to endorse iBall’s mobile phones. Then there is Head & Shoulders’ new ‘namaste’ campaign with beau Saif Ali Khan that is being aired on the TV currently. Besides these, she already endorses Airtel, Sony Vaio, Vivel, Alpenliebe Choco Eclairs, Lavie, Boro Plus, Mahindra Duro, Anne French, Lux, Pepsi, Globus, Citizen, Sangini Diamonds and few others.

     

    So what is it that makes Ms Kapoor such a hot pick for brands? Her popularity as a style icon and being one of the most recognizable faces for the consumers, is definitely is a pull. So like any celebrity who rules the endorsement brand wagon when at his/her peak, Ms Kapoor seems to be doing the same. However, the question is, whether there is an overkill of Kareena Kapoor for brand endorsements and should the lady now go slow rather than mint money when the sun (her popularity) is shining?

     

    Manish Porwal, Managing  Director, Alchemist said that it’s given that female celebs will be used heavily for personal care category, hence we see a lot of Kareena, Priyanka and Katrina endorsing these categories. He added: “However, the change today is that female stars are being used for non-FMCG categories, hence we see Kareena endorsing i-Ball, Mahindra Duro and even Sony Viao.”

     

    He also pointed that the heroines have a lesser shelf life than their male counterparts, so we do see them going for lesser brands and more days or more brands and lesser days. He said: “I don’t think Kareena Kapoor has gone on a signing spree all of a sudden. The truth about endorsements inIndiais that it is heavily skewed towards celebrities, especially those in the movie business.”

     

    Talking specifically about Ms Kapoor and her visibility, Harish Bijoor, brand expert & CEO, Harish Bijoor Consults Inc, said: “Yes, there certainly is too much of Kapoor, Sharma and Chopra altogether on the small screen. When brand endorsers endorse more than two brands at a time on television, there is a lack of credibility and distinction between brands, appeals and values. There is a brand-endorser promiscuity going around in the market, and this is a disease for sure. We need a bigger menu of star-faces that endorse diverse sets of brands.”

     

    He however feels that the brands that Kareena represents use her well. She is fresh, sleek and fits brands that want to appeal to groups that seek sleek and fresh. Kareena does not however work equally well with the broader mass of the population.

     

    Mr Bijoor cautions though: “It is important for Kareena to phase out one endorsement deal before taking on another.”

     

    When bringing a celebrity on board, the brand should think about the fit and not just rope in the flavour of the season, which is usually the norm. Alpana Parida, President, DY Works feels that there is lot of vanity branding in case of Ms Kapoor which is not appropriate. She said: “There has to be an alignment between the personality of a brand and that of the celebrity who is brought in to endorse it. In Kareena’s case it’s not been true in few cases. She is definitely not the girl next door, so she could be used for products that want to portray aristocracy or exclusivity.” Giving an example of good use of a celeb in recent times, Ms Parida points towards the Aliva ad featuring Vidya Balan which portrays her in her on-screen avatars, thus making it relatable.”

     

    With so much of Kapoor and brands, one thing that comes to the mind is that has she left behind the males in this race and emerged as the lead in celebrity brand endorsements? To this, Mr Bijoor, said: “That is a good sign. I do believe we need to break this gender inequality in Bollywood and its more important commercial avatar of ‘advertisingwood’ as well. Female stars firstly need to be paid as well as male stars are in advertising endorsements.”

     

  • Perfetti signs on Kareena Kapoor as brand ambassador for Alpenliebe 2 Choco Eclairs

    By A Correspondent

     

    Perfetti Van Melle India (PVMI), the leading confectionery giant, has signed on Kareena Kapoor as brand ambassador for its all new Alpenliebe 2 Choco Eclairs brand. Ms Kapoor will feature in the launch TVC of Alpenliebe 2 Choco Eclairs and also in all mobile and internet campaigns of the brand. This is the first instance of a celebrity endorsement in the eclairs category and also Ms Kapoor’s first brand endorsement in the confectionary category.

     

    Commenting on Ms Kapoor’s association with the brand, Mr. Nikhil Sharma, Director Marketing, Perfetti Van Melle India , said: “Today’s youth immediately identify Kareena Kapoor as a style icon who has established herself through her work in Bollywood. When it came to selecting the right brand ambassador for Alpenlibe 2 Choco Eclairs, Kareena was a unanimous choice. She is an irresistible mix of beauty, elegance and style. She fits perfectly with our product which promises consumers a great indulgent experience.”

     

    Commenting on her endorsement, Kareena Kapoor said: “I am very proud to be associated with PVMI, which is one of India ‘s leading FMCG companies, known for their innovative products and creative advertising. Alpenliebe is one of India ‘s most loved brands and this innovative product under Alpenliebe has given me the opportunity to work on an exciting new campaign.”

     

    The brief to McCann Erickson, PVMI’s partner creative agency was to create a clutter breaking TVC which stays true to the product promise of a rich, magical and indulgent experience. The new TVC conceptualized by Mr. Prasoon Joshi, Executive Chairman and CEO, McCann Erickson Worldwide India , was made with an objective of introducing viewers to a magical world where a princess gets swept off her feet by the most unlikely of characters. Commenting on the script, Mr Joshi said: “We wanted to use Kareena in a unique way and we were happy to stumble upon an idea which has immense charm and I am sure will be loved by the consumers.”

     

    The TVC shot by ad film maker, Ravi Udyawar, involved a shoot at Mumbai’s Reliance studios followed by a complex post production process at animation studios inPolandandBlack Magic,Singapore. “This TVC has been one of my most challenging assignments. We shot live with Kareena and an actor, together to get the interaction and dance movements correct, we then replaced the actor with the bear, which was created on CGI. Getting the dance sequence between Kareena and the Bear required complex animation techniques. The facial expressions were motion captured and applied on to CG bear to look more authentic. The toughest part was creating the bear which is very difficult due to its fur body. Shooting with Kareena was a great experience, due to her understanding of the idea, flawless acting and timing. The music composed by Mikey McCleary adds great value and fits in perfectly with the overall look of the film while staying true to the naughty mood of the original song,” said Ravi Udyawar.

     

    Perfetti Van Melle India Pvt. Ltd. (PVMI) is a name to reckon with in the India n confectionery industry and is a renowned manufacturer, distributor and marketer of several high quality products. With close to a 30 per cent market share, it is one of the leading players in the organized confectionery business in India today. The company, at present, has a diverse portfolio of brands across segments which it sells through various retail channels across the country. As a marketer, PVMI has always been known for its iconic, interesting and entertaining advertising.

     

  • [MJR] The big wound in Indian newsgathering covered with Kareena Kapoor’s bandaid

    By Ranjona Banerji

     

    Even three years ago, my father couldn’t tell the difference between Kareena Kapoor and Shah Rukh Khan, if he even knew who they were. Now he can recognise every single Bollywood star and can even talk knowledgeably about their new films and their goings-on. He has not watched a film, I must clarify, in I-don’t-know-how-many years. But he is a news junkie. Therefore, when he told me on Saturday that the biggest TV news of the day was that Kareena Kapoor had a band-aid on her leg, I believe him.

     

    I think I also take back every criticism of Markandey Katju I ever made. I opened the e-paper of The Times of India this morning, to have a look at what was happening in the world. The front page of the main edition and the front page of Bombay Times opened next to each other. I have not read Bombay Times since Medianet began, so I did not look further. Why should I, when I already knew from opening the TOI website that Sajid Khan thinks that the Shah Rukh Khan-Farah Khan fight was meaningless and that Sachin Tendulkar had handed over the captaincy of the Mumbai Indians to Harbhajan Singh.

     

    Actually, it said ‘Bhajji” but by now we all know who that is. Should they have called Sachin “Tendlya” to keep the casual tone consistent? Maybe you’re not allowed to get casual with Sachin.

     

    I then went to Google to have a look at Hindustan Times. “Click for the latest Bollywood and cricket news” said the link. Ah well. I already know that, I thought. Kareena Kapoor has a band-aid on her leg and Sachin is no longer captain of the Mumbai Indians. Of course I was wrong. The most viewed story on the Hindustan Times website is “Akshay Kumar, John Abraham in a brawl”.

     

    I had foolishly thought that the Myanmar elections and Aung San Suu Kyi’s imminent victory was big news but couldn’t find it on the home page of these two worthy websites.

     

    So I went to the Times Now website and that is where normal service was resumed. Arnab Goswami, in save-India mode, looked at me sternly and I then knew all about Jaganmohan Reddy’s yatra as the CBI noose around him tightened, the fact that Team Anna was now taking on the BJP over Himachal Pradesh and the Lok Ayukta Bill, that the prime minister had refused to meet army chief VK Singh. I also saw Mynmar there.

     

    I hereby humbly take back all the nasty things I have ever said about Indian television. This I predict will last three days. Because I just remembered Kareena Kapoor and her band-aid.

     

  • Kat and Bebo in race for the Best Actress in romantic role

    By A Correspondent

     

    Kareena Kapoor, popularly known as Bebo, has always been the dream co-star of many a successful hero, especially the three Khans – Aamir Khan, Salman Khan, Shahrukh Khan. The three Khans have delivered smashing box office hits with the reigning queen with her co stars.

     

    But Katrina Kaif, Salman Khan’s close friend and confidant, is slowly emerging as the darling of the masses. Both girls are absolutely brilliant on and off screen too.

     

    Kareena has given powerful performances, be it Jab We Met, 3 Idiots or Ra One. Kat isn’t lagging behind, after wowing audience with Rajneeti, Tees Maar Khan, and My Brother Ki Dulhan.

     

    Now Bebo and Kat are hot favourites contenders for Best Actress in Romantic Role for the BIG Star Entertainment Awards.

  • First TVC from Lavie

    By A Correspondent

    [youtube width=”350″ height=”250″]http://www.youtube.com/watch?v=LI7X1r-42OE[/youtube]

    Conceptualized by TBWA, the new television commercial of Lavie featuring the brand ambassador Kareena Kapoor, hits across various  TV channels this season. The new television commercial for Lavie captures the dilemma of the sales person who attends to innumerable women, with varied demands. It also highlights the perplexity of a woman who has a picture of requirement in mind but is unable to convey the same and is trying various options to come to a conclusion of what to shop for. The new television commercial for Lavie is created based on the notion of women with various moods.

     

    Talking about the insight behind the creative idea, Mr Rahul Sengupta, National Creative Director, TBWA India states, “Probably the most complex machine is the mind of a woman. It means one thing while it says something else. The statement is truest of all when a woman is shopping. If you have ever been a brother, suitor, husband or salesman, you will know. Watching this can be bemusing and amusing at the same time.”

     

    The TVC captures the essence of Lavie which has bags for all the moods of today’s jet-setting women.

     

    Mr Sandeep Goenka, Business Head of Lavie says, “Kareena very well resembles the personality of Lavie and the association with her is synonymous with our brand. And with this ad, Kareena captures the essence of shopping, for every woman with her proficient expressions. The Lavie collection offers stylish and accessible handbags for today’s jet-setting women which are now readily available all over India.”

     

    Talking about the objective of the campaign, Mr Nirmalya Sen, Managing Director, TBWA India says, “We aren’t the only brand that claims it has a wide range of styles and colours. But then, that truly is the competitive advantage of this brand – the widest range of colours, styles, genres of handbags. The challenge was to communicate range in a manner that is distinctive and endears the brand to its audience – confident, young, style-conscious women.”

     

    Credits:

    National Creative Director: Rahul Sengupta, (NCD TBWA India)

    Creative team: Rahul Sengupta, Rahul Ghosh, Siddharth Deo, Shagun Seda & Kimberley Flanagan.

    Account Management: Nirmalya Sen, Anand Narayan, Priya Chandni & Geetanjali Sharma

    Planning: Rajesh Sharma & Reny Thomas

    Production house: 30 Secs of Fame

    Director: Uzair Khan