By A Correspondent
We have reported how Adar Poonawalla Clean City Initiative has engaged KaranJohar’s Dharma 2.0 for its advertising activity. The Mumbai-based studio has now created two TVCs highlighting the importance of keeping ones city clean through the simple task of disposing garbage in the bin. Alia Bhatt and Varun Dhawan star in these two commercials.
The 360-degree campaign will also be promoted across print and radio. This will be a digital first and post that will go on TV.